Member Engagement Pyramid Activity - PowerPoint Presentation

1. Member Engagement Pyramid Activity

2. Sample AgendaSessionAgenda ItemTimePoint PersonSession 1Welcome, Agenda, Purpose, Objectives5 minFacilitatorWhy is Member Engagement Important?Theory of Engagement Presentation15 minFacilitatorActivity Step #1: Rank Our Membership20 minFacilitator/ParticipantsActivity Step #2: Analyze Our Membership20 minFacilitator/ParticipantsSession 2Activity Step #3: New Member Outreach Plan, Outreach Strategies60-90 min Facilitator/Participants

3. 3Activity PurposeFor the group to consistently engage members by increasing members' understanding of what membership means and how it relates to the group's performance.

4. 4Learning ObjectivesFor the group's members to better understand:Theory of Engagement Model (TEM)How TEM relates to the group's membershipAssist the group in identifying engagement gapsAssist in engaging/reengaging members to the public health and public safety partnership               

5. Why Is Member Engagement Important?Ensures that your public health and public safety partnership:Continues to evolve over time as member attrition occursSecures members with skills required to complete SOS goals defined by PHAST ToolkitHas wide range of sector representationEnsures that current membership is well-balanced, and meeting needs of public health and public safety partnership and community5

6. Theory of Engagement Pyramid6LeadershipCommitmentParticipationInterestAwareness23451Adapted from: https://www.communitycatalyst.org/resources/tools/pyramid-of-engagement

7. Theory of Engagement Pyramid7 1AwarenessHas knowledge of an issue or cause​Has knowledge of the group(s) that providing strategies for solutions to the issue or causeExample: A clinician at the Hepatitis and HIV testing clinic has heard of the public health and public safety partnership due to issue overlap with syringe use.​

8. Theory of Engagement Pyramid8 2InterestUnderstands a cause and is interested in learning more​Will possibly participate in groups supporting the causeExample: The mayor joins an event organized by a partner to learn more about its efforts. ​

9. Theory of Engagement Pyramid9 3Participation​Invests in groups supporting a cause by providing time, financial and/or social capitalExample: A drug and alcohol case worker regularly attends meetings and distributes information to their network on the free Naloxone training organized by the public health and public safety partnership. 

10. Theory of Engagement Pyramid10 4CommitmentFully invested in the mission and success of groups supporting a cause​Dedicates specific skills and expertise to workplans and strategies​Example: Fire department chief regularly attends the group meetings, actively pursues avenues for data-sharing, and persistently participates in problem-solving.

11. Theory of Engagement Pyramid11 5LeadershipServes as decision makers or thought leaders of a cause Engages others in the workExample: A public safety leader champions adoption of harm reduction strategies which brings new partners to the the group.

12. Theory of Engagement Pyramid12Is there a BIG difference between the two?Sometimes…Can one member be both types?Yes!Does our public health and public safety partnership need both types?YES!Let’s Think About Participating Members vs. Committed MembersCommitmentParticipation

13. Rank Our Current OutreachPlace member/participant names in the tier where you think they fit best in the pyramid on the following slidePutting the TEM to Work Suggested Tools: Partners Tracking Tool Contact ListsEvent Attendees Step 1

14. public health and public safety partnership Member Engagement Pyramid (MEP)14LeadershipCommitmentLeadershipParticipationAwareness23451Adapted from: https://www.communitycatalyst.org/resources/tools/pyramid-of-engagement Placeholder textPlaceholder textPlaceholder textPlaceholder textPlaceholder text

15. 15Analyze Our StatusWhich tiers of the pyramid are strong?Which tiers of the pyramid need to be strengthened?Are there opportunities for names listed here that could move up the pyramid?Are there names not listed that could be placed on the pyramid as potential new members (i.e., Someone’s replacement in a new position)?Are there names missing here that used to be part of the group that we would like to re-engage?MEP & GROUP MembershipStep 2

16. 16Public Health and Public Safety Partnership Outreach PlanningIdentify members to assist with outreachUse the information on the following slides as a guide when determining your outreach activitiesUse a tracking sheet/workplan to track activitiesMake this a standing agenda item on the group agenda until outreach is considered completePutting It All TogetherStep 3

17. Case Study: Monongalia County, WVIf an agency expresses interest in public health and public safety partnership:Invite them to join regular meeting to learn more about your groupHave them sign an MOU for data sharing and other group responsibilitiesProvide them with an information packet that includes:Types of data collected/sharedNarcan plan – how distributed and training providedResource guideExamples of weekly agenda and minutesBusiness cards and contact information of key contactsTrack interestMake follow-up easy by tracking new inquiriesUpdate full group on inquiries and membership

18. 18Outreach Strategies

19. LeadershipCommitmentParticipationInterestAwareness23451AwarenessWhen raising awareness of an issue it’s important to talk not only about all the issues related to the problem but also the potential solutions.The public-at-large is typically found at this level19

20. LeadershipCommitmentParticipationInterestAwareness23451Awareness20Share the most current information about local substance misuse issues.Share great news, too. It’s important to show that progress is being made.Share information on strategies that are working in your area.

21. LeadershipCommitmentParticipationInterestAwareness23451InterestOnce someone is interested in a cause, next is to raise their interest by educating them on how they can help. It’s also good to find out their connection to the issue. This is the tier where potential new members will come from.21

22. LeadershipCommitmentParticipationInterestAwareness23451Interest22Review the specific list of skills the group needs; make direct asks of those you know who have those skillsShare group success stories and how much their assistance is needed to continue this successAsk potential members lots of questions to find out why they are interested in the issue; this will help both of you find their passion

23. LeadershipCommitmentParticipationInterestAwareness23451ParticipationThese are members who will provide stable support for your group.They will attend meetings and assist when their schedules allow.23

24. LeadershipCommitmentParticipationInterestAwareness23451Participation24Be sure to include them on all contact listsEnsure new members to this tier go through New Member OrientationInstitute process where you periodically check-in with members on this level

25. LeadershipCommitmentParticipationInterestAwareness23451CommitmentThese are members who will provide stable support for your group.They will attend meetings and assist when their schedules allow.25

26. LeadershipCommitmentParticipationInterestAwareness23451Commitment26These members will be your workgroup leaders and actively working membersCheck in with committed members to ensure they aren’t interested in a new taskCommitted members make great mentors for new members

27. LeadershipCommitmentParticipationInterestAwareness23451LeadershipLeadership has many faces and looks different depending on where we look.Important to think about the leadership that is guiding your group but also how you leverage the leadership of your partner organizations and communities.Leaders assist the group through their sphere of influence in their professional position or an informal position held within the community.27

28. LeadershipCommitmentParticipationInterestAwareness23451Leadership28Ensure a good communication plan is in place among leadership and all other tiersEnsure that leadership understands their role internal and external to the groupEnsure the leadership succession plan is in place for the group and plan for it

29. 29Understanding Partner Perspectives 

30. Understanding Partner Perspectives ValuesAccountabilitiesPerceived lossesPerceived gains

31. Understanding Partner PerspectivesGuiding Questions What drives and motivates the partner?Who are the partners working on behalf of? Who do they report to or feel accountable or loyal to?What do they have to lose (e.g., identity, comfort, reputation, time, status, resources, security, independence)?What will improve for the partner if things change?

32. Partner #1  Partner #2        Partner #3 Partner #4Stakeholder #3 Stakeholder #4Central Issue:

33. Partner #1 Public Safety Partner #2City Official       Partner #3Peer Support Group Partner #4Head of Hospital Stakeholder #3 Stakeholder #4Selecting a Harm Reduction Program 

34. Member Engagement Pyramid Activity