Meaning of the Levis as a brand Levis one of the worlds first blue jeans makers 150 year old History Levis has become a source for inspiration A brand that is known worldwide and its red signature tag ID: 809490
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Slide1
Sara Al-Musharakh28881
Slide2Meaning of the Levi’s as a brand
Levi’s one of the world’s first blue jeans makers
150 year old History
Levi’s has become a source for inspiration A brand that is known worldwide and it’s red signature tag
Slide3Robert Hanson
Robert Hanson is the president of the Global Levi’s®
Brand.
He began his career as an advertising manager in 1988 at Levi Strauss & Co
Slide4Needs of Global Consumers
A brand that is youthful
Affordable
Good QualityAuthenticity
Slide5Global Advertising Campaign Theme
The theme of the Global Advertising Campaign is “Go Forth
”.
Youthful,optimism and energy are at the core of our DNA and this overarching theme resonates with people around the world
Slide6Slide7dENiZENThe
dENiZEN
™ name means “inhabitant” – belonging to a community of family and friends. Denim is in the name, the heart of the brand
.The idea that someone who frequents a particular place, the idea of belonging to a community of friends and family
. http://www.youtube.com/watch?v=1MAV-_hi6_s
Slide8Target Audience
Hipsters from :
China
IndiaKoreaPakistan
Singapore
Slide9Media Strategy
TV
Cinema
Print DigitalOutdoor
http://www.youtube.com/watch?v=1MAV-
_hi6_s
(
TV,Digital
&Cinema)
(Outdoor)
(Print)
Slide10Made in China Vs Made for China
Made for China is targeted and made for Chinese people to consume and wear that is imported to China.
Made in China is targeted for everyone and exported for consumption.