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Sara Al- Musharakh 28881 Sara Al- Musharakh 28881

Sara Al- Musharakh 28881 - PowerPoint Presentation

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Uploaded On 2020-08-28

Sara Al- Musharakh 28881 - PPT Presentation

Meaning of the Levis as a brand Levis one of the worlds first blue jeans makers 150 year old History Levis has become a source for inspiration A brand that is known worldwide and its red signature tag ID: 809490

brand china global levi

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Slide1

Sara Al-Musharakh28881

Slide2

Meaning of the Levi’s as a brand

Levi’s one of the world’s first blue jeans makers

150 year old History

Levi’s has become a source for inspiration A brand that is known worldwide and it’s red signature tag

Slide3

Robert Hanson

Robert Hanson is the president of the Global Levi’s®

Brand.

He began his career as an advertising manager in 1988 at Levi Strauss & Co

Slide4

Needs of Global Consumers

A brand that is youthful

Affordable

Good QualityAuthenticity

Slide5

Global Advertising Campaign Theme

The theme of the Global Advertising Campaign is “Go Forth

”.

Youthful,optimism and energy are at the core of our DNA and this overarching theme resonates with people around the world

Slide6

Slide7

dENiZENThe

dENiZEN

™ name means “inhabitant” – belonging to a community of family and friends. Denim is in the name, the heart of the brand

.The idea that someone who frequents a particular place, the idea of belonging to a community of friends and family

. http://www.youtube.com/watch?v=1MAV-_hi6_s

Slide8

Target Audience

Hipsters from :

China

IndiaKoreaPakistan

Singapore

Slide9

Media Strategy

TV

Cinema

Print DigitalOutdoor

http://www.youtube.com/watch?v=1MAV-

_hi6_s

(

TV,Digital

&Cinema)

(Outdoor)

(Print)

Slide10

Made in China Vs Made for China

Made for China is targeted and made for Chinese people to consume and wear that is imported to China.

Made in China is targeted for everyone and exported for consumption.