Thank You Sponsors Thank You Sponsors - PowerPoint Presentation

Thank You Sponsors Thank You Sponsors
Thank You Sponsors Thank You Sponsors

Thank You Sponsors Thank You Sponsors - Description


Opening Remarks Gary Hauff Director of Business Development amp Small Business Programs Marketing Your Business Todays Economy Maria Ball Account Executive Q13 Fox Michael Seifert Digital Sales Manager ID: 816612 Download

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Presentation on theme: "Thank You Sponsors Thank You Sponsors"— Presentation transcript


Slide1

Slide2

Thank You Sponsors

Slide3

Thank You Sponsors

Slide4

Opening Remarks

Gary Hauff

Director of Business Development & Small Business Programs

Slide5

Marketing Your Business

Today’s Economy

Maria Ball

Account Executive

Q13 Fox

Michael Seifert

Digital Sales Manager

Tribute Digital Media/Q13 Fox

Slide6

Welcome

Marketing Your Business Today’s Economy

Slide7

25 minutes and 32 seconds

Agenda:

Your Team-Maria Ball, Mike Seifert

Maria Ball, (206) 674-1637,

mball@kcpq.com

Mike Seifert, (206 ) 674-1519,

mseifert@kcpq.com

The Business Landscape

Challenges

Trends

Tactics

Recommendations

Final thoughts

Slide8

Don’t Assume That All You See is All There is…

Slide9

Exercise

Slide10

FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.

Slide11

Slide12

F

INISHED

F

ILES ARE THE RESULT O

F

YEARS O

F

SCIENTI

F

IC STUDY COMBINED WITH THE EXPERIENCE O

F

MANY YEARS.

Slide13

SCOTOMA

A GREEK WORD MEANING “BLINDNESS” OR “BLIND SPOT”

Slide14

Business Owners and Marketers Are…

Getting smarter

Pushed to gain efficiencies

Investing in what works

Proving their marketing pays out

Slide15

Still Challenged with…

A ton of evaluation and marketing choices

Internal changes

Whether they have the right partner?

Making the most of their buying power

Not considering efficiencies

Understanding technology

Slide16

Words to embrace…

Events that activate the

Purchase Funnel

Advertising

Promotions

Events-Sponsorships-Community

Acquisition

is becoming the buzz word

Focus on

Engagement Time

and extend it

Proving

Return in Investment

(ROI)

Strategy

overrides tactics-Are you gathering good data?

Slide17

TRENDS TO EMBRACE

Business cultures that grow

SALES – MARKETING – PUBLIC RELATIONS

BRANDING – PROMOTIONS – COMMUNITY

CREATE A REASON TO COMMUNICATE-create mechanism to increase the engagement time with your customers

Slide18

TRENDS TO EMBRACE

DATA AS AN ADMISSION TICKET-people will turn over data in exchange for an experience. Go beyond the email.

AMPLIFYING YOUR COST PER TOUCH-MORE PEOPLE = LOWER COST PER ENGAGMENT AND DECREASE IN THE TIME PER SALE!

Dream Big

Slide19

NOW WHAT DO I DO?!

Define your vision

(Branding)

How do you see your company

12.11.19?

Define growth discovery process

(The Why

,--Simon Sinek

the

How

the

What

, the Who and the Action/Plan-do what by when)

How can you turn your best customer into a new customer?

Slide20

NOW WHAT DO I DO?!

Keep it synergistic

(Advertising/Promotions)

Track the ROI

Ask how did you hear about us?

Media 101-what are the advantage and disadvantages of each media

Understand the cost of each

Put together an event sheet and stick to it!

Develop a media calendar for the year

Don’t forget about diversity!

Slide21

NOW WHAT DO I DO?!

Reach the free eyeballs

(Public Relations)

Don’t be the best kept secret (key messages)

Create a you own proprietary event (VIP event, after hours)

Press release (let folks know how compelling you are)

Newsletter (this will provide a system of follow up)

Community (Just look around and what is your target audience doing)

Business to business customer list exchange

Play 6 months to a year ahead

Slide22

Marketing thoughts yesterday vs. today…

PUSH PULL

QUANITY QUALITY

BUY IMPRESSIONS CREATE EXPERIENCES

GRAB ATTENTION GIVE ATTENTION

TALK LISTEN

VALUES/BENEFITS BUILD RELATIONSHIPSDO WHAT I SAY WHAT ARE YOUR IDEAS

Slide23

Prepare for the future…

Partners that satisfy the entire

PURCHASE FUNNEL

Customer

ACQUISTION

and

ATTRIBUTION

BRAND AS A DESTINATION

Whisper it don’t scream it…focus on time and how to extend it!

VISION

becoming huge!

Always ask

HOW DID YOU HEAR ABOUT US?!STRATEGY overrides tactics

SALES –MARKETING – PUBLIC RELATIONSBRANDING – PROMOTIONS – COMMUNITYUnderstand NEW TECHNOLOGY

Slide24

Digital Marketing…

What do I do?!

Slide25

Advertising Purchasing Process

Slide26

ALL LOCAL – ALL MORNING

https://vimeo.com/user19330515/review/289771797/3f92973d76

Slide27

5A-9A

A25-54

W25-54

KCPQ

1.4

1.6

KING

0.6

1.0

KOMO

0.5

0.5

KIRO

0.3

0.4

7A-8A

A25-54

W25-54

KCPQ

1.2

1.6

KING

0.8

1.5

KOMO

0.3

0.6

KIRO

0.2

0.4

5A-6A

A25-54

W25-54

KCPQ

1.8

1.9

KOMO

0.5

0.5

KING

0.4

0.3

KIRO

0.3

0.3

LT

NEWS

A25-54

W25-54

KOMO

11

1.5

1.3

KCPQ

10

1.3

1.2

KING

11

1.1

1.1

KIRO

11

0.9

1.1

KCPQ

11

0.7

0.9

KZJO

9

0.7

0.8

KONG

9

0.3

0.4

KONG

10

0.2

0.2

6A-7A

A25-54

W25-54

KCPQ

1.2

1.4

KING

0.8

1.3

KOMO0.80.5KIRO0.20.3

SPOTLIGHT ON

SNOHOMISH COUNTYNEWS RATINGS2018 YEAR-TO-DATE(JANUARY-NOVEMBER)

Q13 NEWS IS SNOHOMISH COUNTY’S #1 CHOICE FOR NEWS ALL MORNING LONG!

Source: Seattle LPM Live +SD time period averages (1/1/18-11/30/18)

8A-9AA25-54W25-54KCPQ1.31.6KING0.50.8KIRO0.30.5KOMO0.30.5

9A-10AA25-54W25-54KCPQ0.70.8KIRO0.50.8KOMO0.40.8KING0.30.4

#1

#1

#1

#1

#1

#1

Slide28

ALL LOCAL – ALL MORNING

Exclusive Advertising opportunities only open to businesses in Snohomish County because you are here today

See Maria Ball after presentation if you are interested in learning more

Slide29

THANK YOU!

Maria Ball, (206

) 674-1637

,

mball@kcpq.com

Mike Seifert (206 ) 674-1519,

mseifert@kcpq.com

Slide30

Slide31

Thank You Sponsors

Slide32

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