Opening Remarks Gary Hauff Director of Business Development amp Small Business Programs Marketing Your Business Todays Economy Maria Ball Account Executive Q13 Fox Michael Seifert Digital Sales Manager ID: 816612
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Slide1
Slide2Thank You Sponsors
Slide3Thank You Sponsors
Slide4Opening Remarks
Gary Hauff
Director of Business Development & Small Business Programs
Slide5Marketing Your Business
Today’s Economy
Maria Ball
Account Executive
Q13 Fox
Michael Seifert
Digital Sales Manager
Tribute Digital Media/Q13 Fox
Slide6Welcome
Marketing Your Business Today’s Economy
Slide725 minutes and 32 seconds
Agenda:
Your Team-Maria Ball, Mike Seifert
Maria Ball, (206) 674-1637,
mball@kcpq.com
Mike Seifert, (206 ) 674-1519,
mseifert@kcpq.com
The Business Landscape
Challenges
Trends
Tactics
Recommendations
Final thoughts
Slide8Don’t Assume That All You See is All There is…
Slide9Exercise
Slide10FINISHED FILES ARE THE RESULT OF YEARS OF SCIENTIFIC STUDY COMBINED WITH THE EXPERIENCE OF MANY YEARS.
Slide11Slide12F
INISHED
F
ILES ARE THE RESULT O
F
YEARS O
F
SCIENTI
F
IC STUDY COMBINED WITH THE EXPERIENCE O
F
MANY YEARS.
Slide13SCOTOMA
A GREEK WORD MEANING “BLINDNESS” OR “BLIND SPOT”
Slide14Business Owners and Marketers Are…
Getting smarter
Pushed to gain efficiencies
Investing in what works
Proving their marketing pays out
Slide15Still Challenged with…
A ton of evaluation and marketing choices
Internal changes
Whether they have the right partner?
Making the most of their buying power
Not considering efficiencies
Understanding technology
Slide16Words to embrace…
Events that activate the
Purchase Funnel
Advertising
Promotions
Events-Sponsorships-Community
Acquisition
is becoming the buzz word
Focus on
Engagement Time
and extend it
Proving
Return in Investment
(ROI)
Strategy
overrides tactics-Are you gathering good data?
Slide17TRENDS TO EMBRACE
Business cultures that grow
SALES – MARKETING – PUBLIC RELATIONS
BRANDING – PROMOTIONS – COMMUNITY
CREATE A REASON TO COMMUNICATE-create mechanism to increase the engagement time with your customers
Slide18TRENDS TO EMBRACE
DATA AS AN ADMISSION TICKET-people will turn over data in exchange for an experience. Go beyond the email.
AMPLIFYING YOUR COST PER TOUCH-MORE PEOPLE = LOWER COST PER ENGAGMENT AND DECREASE IN THE TIME PER SALE!
Dream Big
Slide19NOW WHAT DO I DO?!
Define your vision
(Branding)
How do you see your company
12.11.19?
Define growth discovery process
(The Why
,--Simon Sinek
the
How
the
What
, the Who and the Action/Plan-do what by when)
How can you turn your best customer into a new customer?
Slide20NOW WHAT DO I DO?!
Keep it synergistic
(Advertising/Promotions)
Track the ROI
Ask how did you hear about us?
Media 101-what are the advantage and disadvantages of each media
Understand the cost of each
Put together an event sheet and stick to it!
Develop a media calendar for the year
Don’t forget about diversity!
Slide21NOW WHAT DO I DO?!
Reach the free eyeballs
(Public Relations)
Don’t be the best kept secret (key messages)
Create a you own proprietary event (VIP event, after hours)
Press release (let folks know how compelling you are)
Newsletter (this will provide a system of follow up)
Community (Just look around and what is your target audience doing)
Business to business customer list exchange
Play 6 months to a year ahead
Slide22Marketing thoughts yesterday vs. today…
PUSH PULL
QUANITY QUALITY
BUY IMPRESSIONS CREATE EXPERIENCES
GRAB ATTENTION GIVE ATTENTION
TALK LISTEN
VALUES/BENEFITS BUILD RELATIONSHIPSDO WHAT I SAY WHAT ARE YOUR IDEAS
Slide23Prepare for the future…
Partners that satisfy the entire
PURCHASE FUNNEL
Customer
ACQUISTION
and
ATTRIBUTION
BRAND AS A DESTINATION
Whisper it don’t scream it…focus on time and how to extend it!
VISION
becoming huge!
Always ask
HOW DID YOU HEAR ABOUT US?!STRATEGY overrides tactics
SALES –MARKETING – PUBLIC RELATIONSBRANDING – PROMOTIONS – COMMUNITYUnderstand NEW TECHNOLOGY
Slide24Digital Marketing…
What do I do?!
Slide25Advertising Purchasing Process
Slide26ALL LOCAL – ALL MORNING
https://vimeo.com/user19330515/review/289771797/3f92973d76
Slide275A-9A
A25-54
W25-54
KCPQ
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1.6
KING
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KOMO
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7A-8A
A25-54
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KCPQ
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KING
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KOMO
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0.6
KIRO
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5A-6A
A25-54
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KING
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KIRO
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NEWS
A25-54
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KOMO
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1.5
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KCPQ
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KING
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KIRO
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KCPQ
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KOMO0.80.5KIRO0.20.3
SPOTLIGHT ON
SNOHOMISH COUNTYNEWS RATINGS2018 YEAR-TO-DATE(JANUARY-NOVEMBER)
Q13 NEWS IS SNOHOMISH COUNTY’S #1 CHOICE FOR NEWS ALL MORNING LONG!
Source: Seattle LPM Live +SD time period averages (1/1/18-11/30/18)
8A-9AA25-54W25-54KCPQ1.31.6KING0.50.8KIRO0.30.5KOMO0.30.5
9A-10AA25-54W25-54KCPQ0.70.8KIRO0.50.8KOMO0.40.8KING0.30.4
#1
#1
#1
#1
#1
#1
Slide28ALL LOCAL – ALL MORNING
Exclusive Advertising opportunities only open to businesses in Snohomish County because you are here today
See Maria Ball after presentation if you are interested in learning more
Slide29THANK YOU!
Maria Ball, (206
) 674-1637
,
mball@kcpq.com
Mike Seifert (206 ) 674-1519,
mseifert@kcpq.com
Thank You Sponsors
Slide32Upcoming Events