Hot Topics for New Growth Markets What is a New Growth Market Emerging area of programming Not an individual course Program or division ex Summer camps Certificate or certification prep ID: 811447
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Paula HangerPaula.hanger@mntc.edu
Hot Topics for New Growth Markets
Slide2What is a “New Growth Market”?
Emerging area of programming
Not an individual course
Program or division – ex:
Summer camps
Certificate or certification prep
Cooking series
Slide3What has been a new growth market for you?
Slide4Where to Look for New Growth
New Subjects
Traditional, but not only way
New Audiences
New Formats
Online
Hybrid
Flex
Self paced
Instructor Led
Slide5What are some new formats or that you’re using?
Slide6Personal Development Programs
Business Programs
One night
Friday night or Saturday
Camps
One-day workshop
Four-day Institute
Immersion: 14-hour weekend
Webinar &
WebCasts
Online Courses
Certificate/Certification
Variety of Delivery
Slide7What are some new ways you’re delivering classes?
Slide8Format Strategies
Length of course or event
Package 2 or more topics
Split up 2 or more topics
Name of format (symposium, festival, workshop, etc.)
Activities: hands-on, discussion, lecture, tours debates, collaboration, teams
Face-to-face, online, hybrid or blended
Slide9What were the results?
Have you changed the format of any existing classes?
Slide10Personal Development
Martial Arts
Tae Kwon Do
Tai chi
Capoeira
Pilates
Yoga
Piyo
RIPPED
Core/Balance Training
Cardio Boot Camp
Circuit Based Weight Training
Tennis
ArcheryDanceZumba,
Zumba
Gold
Hoop
Ballroom Dancing
Salsa
Western
Slide11Personal Development
Guitar
Motorcycle Education
Defensive Driving
Digital Photography
Internet Privacy
Social Media
Ebay
Video Game Design
Using the
iPad
Current Events
Foreign Language
GenealogyEstate PlanningMedicaid BasicsHome Improvement
Dare to Repair for Women
Designing a Garden
Community Garden
Organic Living
Slide12Personal Development
Sewing
Crochet
Knitting
Upholstery
Woodworking
Antiques
Small Engine Repair
Extreme Couponing
Painting - oil, water acrylics
Ceramics/Pottery
Drama – film, theatre
Drawing
Jewelry MakingHigh End CookingChef led classes
Italian Cuisine
Sushi
Cake/Cupcake Decorating
Microbrewery
Hand Gun Safety
Slide13Workforce Development
Nurse Refresher
Ambulatory Care Nurse
Geriatric/Dementia Care
Radiology Technician
Clinical Medical Assistant
CNA/Home Health Aide
Phlebotomy
CPR/First Aid
Pharmacy Technician
Medical Coding (ICD-10) & Billing
Health Information Technology
EMT/Paramedic
FirefightingUnarmed Security Guard
Personal Trainer
Massage Therapy
Physical Therapy Aide
Nail Technician
Serve Safe
Responsible Beverage Service
Slide14Workforce Development
Veterinary Assistant
Water & Waste Water Technology
Telecommunications
Green Industries Certificate
LEED
Construction management
Residential Energy Auditor Training & Exam Prep
HVAC
Pesticide Application
Viticulture & Enology
Solar Panel Installation
Solar Thermal Water Heater Installation
CNG ConversionWelding
Forklift Operator
Mobile Crane Certification
CDL
Truck Driving
Electrical Safety
Electrical Apprenticeships
Industrial Maintenance
HAZMat
and Safety
Auto Emissions
Slide15Workforce Development
Mining Certification
Supply Chain Management
Quality Control
Six Sigma
Lean Mastery
Mechatronics
Computer Numerical Control
CompTIA
CISCO
VMware
Network Security
BICSI
MS Office
Social Media Strategist
Quickbooks
Adobe Creative Suite
Web Analytics
Human Resources
Workplace Spanish
Call Center Agent
Leadership Development
Coaching – Executive and Life
Project Management
Paralegal
Funeral Director
Slide16Workforce Development
Film Institute
Interior Design
Substitute Teaching
EDGE Professional Dev. For Visual Artists
Entrepreneurship
Small Business Management
Non-Profit Management
Grant Writing
Real Estate
Tour Guide
Child Development
Business/Personal Writing
Administrative Assistant Cert.
Time Management
Dealing with Difficult People
Conflict Resolution
Customer Service
Ethics
GRE/SAT/PRAXIS, etc.
Prep
Slide17What new courses or programs are you offering at your tech center?
Slide18Information for this program was taken from information presented in the LERN National Conference, November 2012.
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