PDF-(BOOK)-Social Media for Small Business 2nd Edition Planning It Out Setting It Up and Making

Social media can put your business in front of millions of people on a daily basis for pennies We all know how powerful it can be we hear about something 8220going viral8221 just about every day However it can also be a little overwhelming when you are first starting out There are so many options its difficult to know what to do first much less figure out which sites will fit your particular business the bestRecently named a Winner in the 2013 Small Business Trends Book Awards Social Media for Small Business 2nd Edition gives you all the information you need to decide which social media sites and tools will work best for you and your business Written from the perspective of a small business owner it gives you enough detail on each site so that you can start using it for your business quickly and easily but doesnt overwhelm you with technical details that you dont needSection 1 Planning It OutIn this first section you will learn how to research and plan out your business social media campaignThe four types of research you must do BEFORE starting your social media campaignHow to use keywords to boost your search results AND find your customersSection 2 Setting It UpThe second section takes you through howto guides on the most popular social media sites Facebook Twitter LinkedIn YouTube WordPress SlideShare and Flickr In each guide youll find stepbystep instructions with pictures on setting up the social media sites for your business Youll learn how toUse Facebook Friend Lists to keep your personal friends separated from your professional clientsUse images applications and more to set up your best Facebook page Find potential clients and advocates on Twitter so you can follow them and they can follow youFind your clients in LinkedIn groups that you can join tooSet up and customize your YouTube Channel so it reflects your business Design your own blog pages andor website with WordPress Use SlideShare presentations and Flickr images to share your knowledge and discover new ideas conversations and connections And much much MOREEach guide also includes a 8220To Do8221 list to get you started along with several checklists and worksheets you can use to get and stay organized These checklists and worksheets are available for FREE download on the Resources page of the Launch It Social Media website as PDF fillin forms so you can use them electronically or print them out and use them manually You can also create your own systems by using these forms as your starting pointSection 3 Making It WorkThis section gives you information on tools to make your social media life easier such as Google Alerts and Google Reader Youll also learn about other types of sites that can complement your social media campaign in different ways Things like Dashboard Programs Measurement Tools Email Services Press Release Sites Directory Listings and much more can get your information out in many places that you may not have even considered before Finally youll go through the process of organizing all your information and learning how to create a social media schedule that you can fit into your alreadybusy work life Youll know exactly what to do on a daily weekly and monthly basis to keep your sites going so the content is fresh and interesting for anyone who might stop bySo what are you waiting for Launch Your Social Media Campaign Today and Watch Your Business Take Off. 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