PDF-(DOWNLOAD)-They Said What?! How to Harness Reputation Management Social Media & Other

Reputation management social media mobile marketing and other online strategies ARE the lifeblood of businesses that will succeed today If youre not keeping up with the changing tides of business marketing youre costing you and your company money If you dont believe that look at Borders Bookstore out of business or Blockbuster video almost dead and playing quotcatchupquot just to stay afloatIt used to be that people trusted your brand based on what YOU said about YOU With the advent of Social Media people are more likely to believe what OTHERS say about you Managing your reputation on sites like Yelp Google Facebook etc should be one of your key focuses If a customer sees negative reviews with no follow up from the owner they are more likely to avoid doing business with you Even worse if you have NO reviews people will assume youre not worth doing business withBefore large amounts of money were spent on advertising people chose who to do business with based on recommendations from family friends or anyone else they trusted The shift in business is back to the wordofmouth recommendations except that its reach is much larger thanks to the internetPart of your online marketing strategy must include keeping up with and correcting any negative reviews If a constant complaint on Yelp is that your service is too slow you now have an area of your business to work on You could reach out to each of the customers who left a negative review about the service speed and offer them a coupon to come back and try again These are the marketing strategies you must implement continue the conversation with anyone who comments about your business Make your brand management part of your everyday operation Your goal should not be to make a sale it should be to make a fan out of your customerSocial media is not the only online marketing game in town One of the fastest growing areas for businesses to excel is Mobile MarketingThere is a lot of confusion for business owners when it comes to Mobilizing your online strategy Do I need a mobile app What is a mobile optimized website Why do I even care about mobile marketingUnderstanding the answers to these questions could give you a competitive advantage over your competition Imagine if you were asked today if you should have email or a website to run your business Most would say that its required If you asked that same question 15 years ago you would get a completely different answer Those answers from 15 years ago are the same answers to the quotwhy I need a mobile marketing strategyquot questions asked todayMobile devices and mobile online searches are increasing at an exponential rate Its believed that the number of mobile devices will overtake the number of desktop and laptops by 2014 or sooner This means that your customers are looking for you on these devices If they cant find you or if using your website on their phone is a bad experience they will skip by you and give that business to your competitorquotThey Said What How to Harness Reputation Management Social Media amp Other Online Strategies to Boost Your Business Profitsquot goes into detail about each area of Social Media Reputation Management and even Mobile Marketing strategies You will understand the impact of each of these areas and how to harness them to ultimately get more customers and more sales It includes easy to implement strategies that can give you the edge you need to move past your competitorsYour business is online whether you like it or not People are talking about you whether you like it or not Make sure that you understand and manage your brand so that the next time someone wants to do business with you they will. 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