PPT-Chapter 15 Strategic Pricing Methods

Learning Objectives Learning Objective 151 Identify three methods that firms use to set their prices Learning Objective 152 Describe the difference between an everyday low pricing EDLP strategy and a highlow strategy . Governments sometimes choose to produce goods and services and charge a price for those goods and services. Pricing decisions and investment decisions sometimes go hand in hand. . For . example, government might want to evaluate whether to build a dam that produces electricity. The benefits and costs of the project will depend on how the electricity is priced. If this is not priced optimally then can get a misstatement in NPV and can also get output that might not be socially optimal level (either larger or smaller). July 11, 2013. Agenda. JanSan. MRO FSSI. Strategic Sourcing. OS3. Coalition Testimony before House Small Business Committee on Strategic Sourcing. GSA Business Roundtable. Overview and results of Post-It Note Session. Pricing Process. Step 4: Select an Appropriate Price Level. Demand-Oriented . Cost-Oriented. Profit-Oriented. Competition-Oriented. Demand-Oriented. Price Skimming. Penetration Pricing. Prestige Pricing. Customer Profitability Analysis, . and Activity-Based Pricing. Slide 8-. 2. Pricing Decisions. Pricing decisions are often the most difficult decisions that managers face. Pricing decisions examined in this chapter include. Pricing Process. Step 4: Select an Appropriate Price Level. Demand-Oriented . Cost-Oriented. Profit-Oriented. Competition-Oriented. Demand-Oriented. Price Skimming. Penetration Pricing. Prestige Pricing. Team II. Josh . Pavlik, Jennifer Rogas, Logan Reynolds, Corbin Ray, Marlee Armstrong, Amy . Drake. So far, you’ve discovered possible blue oceans, constructed a strategy canvas for that blue ocean, and you’ve explored how to aggregate the largest possible mass of buyers for your idea.. 15. Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.. Identify three methods that firms use to set their prices.. Pricing Strategies. New-Product Pricing Strategies. Product Mix Pricing Strategies. Price Adjustment Strategies. Price Changes. Topic Outline. New-Product Pricing Strategies. Market-skimming pricing. Why do AT&T and Verizon Wireless charge me $10 a GB? . Our Cell Phone Bill. Data charges . make up a significant part of our cell phone bills . The . data plans . in our . cellular. . contracts. Brandon Seitz, Laycie Duncan, Dylon Wieland, Regan Raines. Strategic Sequence. Buyer Utility. Does offering unlock exceptional utility?. Strategic Price. Does product have an attractive price?. Cost. to . Calculate . Advertising . Costs. ?. Payam Hanafizadeh and Mehdi Behboudi. http. ://. www.igi-global.com/book/online-advertising-promotion/60769. . 1. Flat fee means paying a . fixed amount . for displaying an ad in a . COST BASED PRICING. In the case of cost base pricing, a company arrives at a list price for the product by calculating its total costs and then adding a desire profit margin. The calculation for such cost include the following:. in marketing refers to the set of activities that are aimed at communicating and persuading potential customers to purchase a product, service, or idea. It is one of the key elements of the marketing mix, alongside product, price, and place... May 8, 2013. . Strategic . Sourcing – IT Services BPA (ITS). Agency: Internal Revenue . Service. Name of Presenter: Charles (Chuck) K. . Yook. Title of Presenter: Program Manager, Strategic Acquisition Initiatives.