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Chapter 15 Strategic Pricing Methods Chapter 15 Strategic Pricing Methods

Chapter 15 Strategic Pricing Methods - PowerPoint Presentation

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Uploaded On 2019-02-06

Chapter 15 Strategic Pricing Methods - PPT Presentation

Learning Objectives Learning Objective 151 Identify three methods that firms use to set their prices Learning Objective 152 Describe the difference between an everyday low pricing EDLP strategy and a highlow strategy ID: 750527

price pricing glossary prices pricing price prices glossary return slide objective product learning discounts tactics consumers edlp strategy high

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