Felipe Tetelboin Sr Account Exec FtetelboinExpediacom 2 Expedia Inc spent 44B marketing to your target audiences Expedia Media Solutions Global Brand Network Expedia Inc 2016 marketing spend ID: 679569
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Idaho Conference on Recreation & Tourism 2017
Felipe Tetelboin
Sr. Account Exec. - Ftetelboin@Expedia.comSlide2
2
Expedia, Inc. spent
$4.4B
marketing to your target audiences*
Expedia Media Solutions Global Brand Network
*Expedia Inc. 2016 marketing spend
200
sites
75
countries
35
languagesSlide3
Travel Sites Visited by Region
made by bookers 45 days before purchase
3
Travel consumers make 140 travel site visits on average prior to booking
Data Source:
comScore
UK, US, CA Desktop Panels, Custom Path to Booking Visitation Analysis, Share of Total Visits, Online Travel Booker Segment: Dec ’15 – Feb ’16
Travel is a Complex & Considered Purchase:
121
140
161Slide4
Idaho Domestic Production
4
+28%
AIR TICKETS
152,439
+23%
840,826
ROOM NIGHTS
+23%
1,264,798
PASSENGERSSlide5
Idaho Book vs. Search Analysis
KEY INSIGHTS:
May through August are the Highest Search months, which also results in the highest booking months for the year.
5Slide6
Idaho 16-17 Data
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Idaho Spring/Summer 2017
7Slide8
What Are Joint Marketing Campaigns?Hotels are
not
required to offer a discount in order to participate
Joint Marketing Campaigns CO-OP’s from Expedia Media Solutions offers the ability for multiple advertisers to extend their marketing spend by participating in a high-impact, customized combined campaign, designed around a specific theme, geography or brand.
Dedicated landing page
created & shared messaging for all participants.
Affordable, targeted, high exposure
display campaign that will run across Expedia Media Solutions brands.
Cost effective
solution that offers multiple levels of exposure for advertisers. 1:1 Expedia Match
Reporting provided
at the aggregate campaign level at the end of the campaign. Slide9
Felipe TetelboinSr. Account Exec. – Ftetelboin@Expedia.com
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