FCC Washington DC March 2016 1 Outline Beyond Linear TV Technology Beyond the TV Industry Cloud TV Beyond TV Regulation the Reemergence of Telecomstyle Regulation httpmedia2webbritannicacomebmedia3171331004CDC77097jpg ID: 781835
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Slide1
TV or Not TV
Eli Noam
Columbia University, Columbia Institute for Tele-Information
FCC
Washington, DCMarch 2016
1
Slide2Outline
Beyond Linear TV: Technology
Beyond the TV Industry: Cloud TVBeyond TV Regulation: the Re-emergence of Telecom-style Regulation
Slide3http://media-2.web.britannica.com/eb-media/31/71331-004-CDC77097.jpg
1940s -70s: 1st Generation Television: Analog Over-the-air broadcasting
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Slide41980s, the 2nd Generation of TV: Multichannel
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Slide53
rd Generation of TV: Digital TV
Slide6The 4
th Generation of Media: Online
Slide7Speed (Kbps) Trends
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Slide8“Sarnoff Rate”: TV progresses at 4-6% CAGR
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Slide9Slide10Outline
Beyond Linear TV: Technology
Beyond the TV Industry: Cloud TVBeyond TV Regulation: the Re-emergence of Telecom-style Regulation
Slide11Server Farm:
Google
11http://www.blogcdn.com/www.engadget.com/media/2012/10/google-datacenter-tech-02.jpg
Slide12Amazon Server Farm (Oregon)
Slide1313
Slide14Apple server farm
14
http://cultofmac.cultofmaccom.netdna-cdn.com/wp-content/uploads/2011/04/apple_NC_datacenter_2.png
Slide15Facebook Server Farm (Sweden)
Slide16Microsoft Server Farm (Washington)
Slide17Cloud Provider
Interoperating
Coordinating
Editing
Marketing
Financing
User Generated Content
Content
Storage
Applications
User 1
User 2
Slide18Why Will
Clouds Dominate Media?
181. Integrator
2. Standards3. Convenience4. Law and Regulation
5. Finance6. Marketing, Brands, Quality Control7. Privacy and Security8. Personalization
Slide1919
Slide20Old and New Media - Average Concentration by Region
Slide21Media
Industry Market Concentration and Investment Asset
Intensity
Slide22Cloud
A
Cloud
B
Cloud
C
Slide23Cloud
A
Cloud
B
Cloud
C
Self-Connection
by Each User
Slide24User
24
Storage 2
Cloud
Storage 3
Slide25Outline
Beyond Linear TV: Technology
Beyond the TV Industry: Cloud TVBeyond TV Regulation: the Re-emergence of Telecom-style Regulation
Slide26Power
(monopoly, competition, vertical integration, ownership);Access (net neutrality, free speech, pluralism, interconnection, compatibility, standardization, non-discrimination, affordability, universality, diversity);
Protection (children, privacy, security, copyrights, morality, reputation).Growth (innovation, infrastructure, development, industrial policy, trade, national culture)
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Slide27Inclusion of the poor and the rural
Inclusion of the digitally challenged Morality, violence, and child protection
Privacy Network upgradeOwnership restrictions (ceilings, cross-ownership, vertical, national)Libel and copyright enforcementRestrictions on certain ads, and truth in advertisingDevice attachment
Interconnection and interoperationContent Diversity. Source Diversity. National culture, for many countries
Revenue generation.Innovation. Interoperability. Protection of competition. Protection from spam. Cyber-security. 27
Slide28www.corbis.com
Skinny
Pipes, Individualized
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Slide29http://www.classic-cable.com/howworks.html
Fat
Pipes, Shared
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Slide30Which Regulatory Approach?
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Slide31Factors Leading to Infrastructure as the Nexus for TV Regulation
1. Least mobile2. Fewest participants
3. Market power4. Existing sophisticated regulatory tools5. Enforcer of content restrictions6. Effective revenue source7. Source of In-kind contributions
8. Customization of regulation
Slide32Thank you!
End of Talknoam@columbia.edu
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