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Muji a global retailer known for sustainable products and packaging pl


In addition Muji leveraged Treasure Datas machine learning capabilities for location-aware promotions to increase impromptu store foot trac Treasure Datas enterprise CDP enables unique personalization

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Document on Subject : "Muji a global retailer known for sustainable products and packaging pl"— Transcript:

1 Muji, a global retailer known for sustai
Muji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. for products to later buy in a physical store, Muji developed a mobile app in order to build more intimate customer relationships, enhance in-store experiences and improve customer lifetime value (CLTV).Muji, like most retailers, ran online and social campaigns, but struggled to improve sales and generate steady foot traffic to physical stores. Merging the physical and digital experiences posed a significant challenge. In addition, they were unable to transfer data and perform data analysis of online traffic in time to make a relevant recommendation to the in-store customer. Unfortunately, a lack of engineering support kept them from building the scale and performance needed to capture clickstream data from their mobile app and join it with their existing web and point of sale (PoS) and other customer data. They needed a solution that their marketers could use independently without engineering support.Using Treasure Data’s enterprise customer data platform (CDP), Muji combined online browsing data and in-store purchase history to get a complete customer profile. By joining real-time store inventory data, they executed on data-driven incentives such as personalized coupons and timely, well-targeted in-app push notifications. Treasure Data provided a dynamic, scalable way to acquire and aggregate the fast-moving data streams. A Treasure Data professional services partner integrated their custom mobile loyalty app without the need for engineering resources from Muji. Using the mobile app in combination with highly targeted promotions led to a 100% increase in coupon redemptions across all store locations, increased CLTV, led to higher volumes of in-store foot traffic and a 46% increase in revenue over a two year period. In addition, Muji leveraged Treasure Data’s machine learning capabilities for location-aware promotions to increase impromptu store foot traffic. Treasure Data’s enterprise CDP enables unique personalization algorithms and marketing segmentation syndication that further connects the digital and offline customer journey for an enhanced customer experience.ResultsTreasure Data helped Muji collect and process more than 8 million web and mobile events per day and analyze more than 3 billion transactions per year. Over a two year period, Muji exceeded Saved millions of dollars by eliminating the need to print flyersSaw higher volumes of in-store foot traffic Boosted coupon redemptions by 100% using highly-targeted promotions in their loyalty appAbout Treasure DataTreasure Data Customer Data Platform (CDP) empowers enterprises by delivering rich insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises, and is a wholly-owned subsidiary of Arm Ltd. All rights reserved. Muji grows in-store revenuewith digital savvyMuji, a global retailer known for sustainable products and packaging, planned to grow beyond its 650+ store locations. for products to later buy in a physical st

2 ore, Muji developed a mobile app in orde
ore, Muji developed a mobile app in order to build more intimate customer relationships, enhance in-store experiences and improve customer lifetime value (CLTV).Muji, like most retailers, ran online and social campaigns, but struggled to improve sales and generate steady foot traffic to physical stores. Merging the physical and digital experiences posed a significant challenge. In addition, they were unable to transfer data and perform data analysis of online traffic in time to make a relevant recommendation to the in-store customer. Unfortunately, a lack of engineering support kept them from building the scale and performance needed to capture clickstream data from their mobile app and join it with their existing web and point of sale (PoS) and other customer data. They needed a solution that their marketers could use independently without engineering support.Using Treasure Data’s enterprise customer data platform (CDP), Muji combined online browsing data and in-store purchase history to get a complete customer profile. By joining real-time store inventory data, they executed on data-driven incentives such as personalized coupons and timely, well-targeted in-app push notifications. Treasure Data provided a dynamic, scalable way to acquire and aggregate the fast-moving data streams. A Treasure Data professional services partner integrated their custom mobile loyalty app without the need for engineering resources from Muji. Using the mobile app in combination with highly targeted promotions led to a 100% increase in coupon redemptions across all store locations, increased CLTV, led to higher volumes of in-store foot traffic and a 46% increase in revenue over a two year period. In addition, Muji leveraged Treasure Data’s machine learning capabilities for location-aware promotions to increase impromptu store foot traffic. Treasure Data’s enterprise CDP enables unique personalization algorithms and marketing segmentation syndication that further connects the digital and offline customer journey for an enhanced customer experience.ResultsTreasure Data helped Muji collect and process more than 8 million web and mobile events per day and analyze more than 3 billion transactions per year. Over a two year period, Muji exceeded Saved millions of dollars by eliminating the need to print flyersSaw higher volumes of in-store foot traffic Boosted coupon redemptions by 100% using highly-targeted promotions in their loyalty appAbout Treasure DataTreasure Data Customer Data Platform (CDP) empowers enterprises by delivering rich insights that drive outstanding customer experiences. Built on a strong data management foundation, our CDP enables brands to securely unify customer data across silos at scale so they can better identify, engage and acquire customers. The highly configurable platform boasts a comprehensive connector network that evolves with your existing technology stack to future-proof all customer data initiatives. Treasure Data has more than 400 customers including Fortune 500 and Global 2000 enterprises, and is a wholly-owned subsidiary of Arm Ltd. perform data analysis of online traffic in time to make a relevant recommendation to the in-store To capture clickstream data with existing web and point of • 46% increase in in-store revenue• 100% increase in coupon redemptions• 8+ million web and mobile events collected and processed per day• Customers save and Muji wins with personalized promotions