JAMPRO and the Circular Economy

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Presentation to JAMPRO Workshop. August 30, 2016. Structure of the presentation. Conceptualization . Issues. Global, regional, national. Operational Issues. Case studies: Ecuador, Panama, Colombia, Trinidad and Tobago. ID: 601187 Download Presentation

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JAMPRO and the Circular Economy

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JAMPRO and the Circular Economy

Presentation to JAMPRO Workshop

August 30, 2016


Structure of the presentation



Global, regional, national

Operational Issues

Case studies: Ecuador, Panama, Colombia, Trinidad and Tobago


Perils and solutions

A way forward for Jamaica

Light manufacturing

Standards and Quality




Different concepts, same principles, and broad objectives

Green EconomyBio-Economy Eco-Innovation Circular Economy


Antecedents of GE Concepts

Entered mainstream debate in 2008

Sparked by “Triple Crisis

- Socio-political crisis- Economic crisis- Ecological crisis - View that ecological crisis can be harnessed to solve all 3 crises - Ecological crisis used as driver of new economic growth model





- GE becomes theme of the Rio + 20 Conference

“Green Economy in the Context of Sustainable Development and Poverty Eradication”- GE Defined as: “an economy that results in improved well-being and social equity while significantly reducing environmental risks and ecological scarcities”





- GE becomes theme of the Rio + 20 Conference

“Green Economy in the Context of Sustainable Development and Poverty Eradication”- GE Defined as: “an economy that results in improved well-being and social equity while significantly reducing environmental risks and ecological scarcities”


Antecedents of

Green Economy

(Low carbon growth + resource efficiency + social inclusivity) = sustainable development


Defined as: “ the application of biotechnology to primary production, health and industry.” Will require public research support, regulations, intellectual property rights and social attitudes 2 new business models for biotechnology:Collaborative models for sharing knowledge and reducing research costsIntegrator models to create and maintain markets



“Obtaining the full benefits of the bio-economy will require purposive goal-oriented policy. This will require leadership, primarily by governments but also by leading firms, to:establish goals for the application of biotechnology to primary production, industry and health; put in place the structural conditions required to achieve success such as obtaining regional and international agreements; develop mechanisms to ensure that policy can flexibly adapt to new opportunities.” - OECD



Sustainable Development Goals (SDGs)


Goal 12: Ensure sustainable consumption and production patternsImplement 10-year Framework of Programs on Sustainable Consumption and ProductionAchieve the sustainable management and efficient use of natural resourcesBy 2030 halve per capital global food waste at retail and consumer level and reduce food losses along the production and supply chainsBy 2030 substantially reduce waste generation through prevention, recycling and reuse.

Sustainable Development Goals (SDGs)


Green economy characteristicsEquitable in its distribution of economic benefits and costsProductive in its management of ecological resourcesInvesting in resilience to climate change and other external shocksPro-poorGenerates decent jobs and working conditions for localsCreates a region economy that is self-directed, self-reliant, and resistant to foreign controlRooted specifically in the rich, local culture of the Caribbean

Conceptualization Issues (Caribbean)


Vision of a Green Economy“ A sense of shared Caribbean identity and commitment to pan-Caribbean cooperation human security, good governance, a strong information base for decision-making and a well-educated citizenry”

Conceptualization Issues (Caribbean)


“Innovation for Sustainable Growth”Knowledge-based, transforming life-sciences based knowledge into new, sustainable, eco-efficient and competitive products.Encompasses all industrial and economic activities that make use of renewable biological resources for the provision of products and services by applying innovative biological and technological processes3-prong strategy, involving: (1) investment in skills, research and innovation; (2) coordination of policy and with stakeholders; and (3) market development

CE Conceptualization Issues (EU)


Comprehensive Bio-economy StrategyBio-economy Council established (2009)Bio-economy policy and strategy (2013)2.4 billion Euro funded strategy to strengthen the innovation research organizations and businesses, especially in renewable resources, food security (plant breeding) and basic research on biotechnology, and forging unusual alliances between the scientific community, SMEs and large enterprises

CE Conceptualization Issues (Germany)


Regional Energy and Circular EconomyNational Plan for the Promotion of Biomass Utilization (2010)Focuses on 7 elements: (1) basic research, (2) technology, (3) biomass supplies (4) demand and market development; (5) specific biomass strategies, (6) comprehensive support strategy; (7) global strategy

CE Conceptualization Issues (Japan)


“A Circular Economy is: “…restorative and regenerative by design, and which aims to keep products, components and materials at their highest utility and value at all times, distinguishing between technical and biological cycles.“…a continuous positive development cycle that preserves and enhances natural capital, optimizes resource yields, and minimizes system risks by managing finite stocks and renewable flows.”Source: Ellen MacArthur Foundation

Circular Economy



Circular Economy



Closed Loop Cycle Production in the Americas Projects


The initiative was conceived

Request from the Ministry of Coordination of Production, Employment and Competitiveness

National Closed Looped Cycle Production Program

First Cradle-to-Cradle basic certified product in LAC

Cleaner Production Center for Ecuador

Inclusion of dedicated text in the National Development Plan

Ministry of Commerce, Industry and Tourism

Ministry of Commerce and Industry

Ministry of Planning and Sustainable Development

Sustainable Productive Development towards a Circular Economy in Colombia

Development of Panama Green Label

Finding a sustainable alternative packaging to replace the Styrofoam containers

Participating countries






Award ceremony for the first C2C basic certification for a packaging product in Latin America and the Caribbean


first C2C basic certification

in LAC


Development of

Panama Green LabelAn initiative launched by the Union of Industrialist (SIP), the Ministry of Commerce and Industry (MICI), and the Ministry of Environment during the 8th International Symposium of Cleaner Production in 2013.

OAS representative (2014), Minister of the MICI, President SIP, and Director of ANAM receiving the draft of the Diagnostic of the Production Sector

C2C certificatio

n process by

Aguas Cirstalinas and Productos Lux



Green Label

C2C Certification /



National Strategy towards a Circular Economy in ColombiaIn collaboration with the Ministry of Commerce, Industry and Tourism (MINCIT), the CLCPA project in Colombia focuses on the strengthening, development and implementation of policies that integrate the principles of circular economy in the productive sector.

Promoting and creating awareness about Closed Looped Cycle Production, Circular Economy and C2C. Among 470+ public, private, academic, and civil society participants attended the two organized CLCP Awareness Raising Seminars held in Bogota and Medellin, Colombia.




Strategy towards a Circular Economy


Colombia: Pilot Projects and Design Workshop

Eco-Flora Cares S.A. Laboratorios Lady Rose



Design Workshop on Circular Economy:


The purpose is initiating a discussion among key ministries and decision makers regarding the potential for the development of an alternative sustainable packaging.

Expanded Polystyrene (EPS) foam has 0% of duty rate when entering the country.


Ceremony of Technical Cooperation Agreement between the OAS and the Govt. of Trinidad & Tobago

Sustainable alternative packaging to replace the

Expanded Polystyrene Foam


Sustainable alternative packaging to replace the

Expanded Polystyrene Foam


Activity 8:

Target 50 MSMEs who are currently not exporting but willing to explore the possibilities of export with special emphasis on green products

Jamaican Green Cluster Economy by NES

Identifying subsectors (companies producing green products?)

Analysis of products and manufacturing processes (ready?)

Redesign of products and processesIdentify international markets and export regulations

Activity 16: Encourage and incentivise manufacturers to adopt greater environmental and green practices

Awareness raisingGeneral and specific workshopsPilot project to illustrate adopted environmental and green practices + incentives

Light manufacturing


Activity 17:

Encourage and incentivise the sector to get more involved in recycling practices (paper manufacturers)

Jamaican Green Cluster Economy by NES

Diagnostic of the subsector(s)

Look into the actual (circular) routes that materials follow

Identify the opportunities to increase of start the circularity Bring international examples

Light manufacturing

Activity 1, 2, 3, 10, 11 and 13Develop certification programmes related to sustainable development. Packaging

Standards and Quality

Art of state of international certifications

Development of a local certification?

Opportunities for producers to manufacture sustainable packaging

Present sustainable packaging alternatives (local resources, import tax)











TerraChoice Study of Environmental claims in North American markets 6 sins of Greenwahsing(1) Hidden trade-offs…suggesting a product is “green” based on a single environmental attribute (the recycled content of paper, for example) or an unreasonably narrow set of attributes (recycled content and chlorine free bleaching) without attention to other important, or perhaps more important, environmental issues (such as energy, global warming, water, and forestry impacts of paper). Such claims are not usually false, but are used to paint a “greener” picture of the product than a more complete environmental analysis would support. (2) No proofAny environmental claim that cannot be substantiated by easily accessible supporting information, or by a reliable third-party certification, and/or’ if supporting evidence was not accessible at either the point of purchase or at the product website.

Sins of Greenwashing


(3) Vaguenessby every claim that is so poorly defined or broad that its real meaning is likely to be misunderstood by the intended consumer. (4) IrrelevanceMaking an environmental claim that may be truthful but is unimportant and unhelpful for consumers seeking environmentally-preferable products. It is irrelevant and therefore distracts the consumer from finding a truly greener option. (5) FibbingMaking environmental claims that are simply false. (6) Lesser of 2 EvilsThese are “green” claims that may be true within the product category, but that risk distracting the consumer from the greater environmental impacts of the category as a whole. Examples include: Organic cigarettes and “Green” insecticides and herbicides.

Greenwashing (2)


Avoiding greenwashing does not require waiting for a perfect product. It means that sound science, honesty, and transparency are paramount.

Avoiding Greenwashing


Avoiding the Sin of the “Hidden Trade-Off” Understand all of the environmental impacts of your product across its entire lifecycle Emphasize specific messages (particularly when you know your audiences care about those issues) but don’t use single issues to distract from other impacts. Pursue continual improvement of your environmental footprint (across the entire lifecycle), and encourage your customers to join you on that journey. Draw on multi-attribute eco-labeling standard and certification programs, such as EcoLogoCM and Green Seal for legitimacy of environmental claims. Don’t make claims about a single environmental impact or benefit, without knowing how your product performs in terms of its other impacts, and without sharing that information with your customers.

Avoiding Greenwashing (2)


2) Avoiding the Sin of No Proof Do understand and confirm the scientific case behind each green marketing claim. Do use language that resonates with your customer, as long as that language is truthful. Do use caution in your use of the recycling/recyclable symbol (the mobius loop). Its use is so widespread and confused that it has become largely meaningless. Don’t use vague names and terms (such as environmentally-friendly) without providing precise explanations of your meaning. Don’t use the terms “chemical-free” and “all-natural”.

Avoiding Greenwashing (3)


Avoiding the Sin of Irrelevance Don’t claim CFC-free, because it is not a legitimate point of competitive differentiation. Don’t claim any environmental benefit that is shared by all or most of your competitors. Avoiding the Sin of the Lesser of Two Evils Do help each customer find the product that is right for them, based on their needs and wants. Don’t try to make a customer feel “green” about a choice that is basically harmful or unnecessary. 6) Avoiding the Sin of Fibbing Do tell the truth. Always. Always tell the truth.

Avoiding Greenwashing (4)


Summary CE requires a whole of country approachInvolves multiple actors and across several sectorsDemands policy coherenceBest linked to a national development strategyNeeds sustained R&D capability and involvementNeeds sustained public education and awareness


Thank you!

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