LowCarbon Tourism and Intelligent Transportation Services in SunMoonLake Area Year Visitors 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 ID: 800745
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Slide1
Institute of Transportation, MOTC
Low-Carbon Tourism and Intelligent Transportation Services in Sun-Moon-Lake Area
Slide2Year
Visitors
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Problem Definition & Background (1/3)
2
Slide3Utilization Rate of
Private Cars ↑→serious traffic congestion
Service Quality of Public Transportation
↓
→
unable to meet tourist demand
Problem Definition & Background (2/3)
Sun Moon Lake National Scenic Area
3
Slide4Heavy problems of Air Pollution and Energy Consumption
Tourism V.S. Environment
Problem Definition & Background (3/3)
Carbon Footprint
-Area Ratio
Sun Moon Lake National Scenic Area
4
Slide5ICT
IoT
ITS
i3 travel
5
Slide6innovative
intelligent
interesting
i3 travel
6
Slide7To strengthen Sun Moon Lake National Scenic Area as
a
demonstration site of low-carbon and intelligent tourism, and make her a sustainable attraction.http://www.sunmoonlake.gov.tw/index.aspx
The Goal of
i3 travel
Park & Travel
7
Slide8STRATEGY- Public Transportation
8
Lake Tour bus
Walking & Biking
Other scenic spot routes
Mass Transit Services
Slide9E-Bus
STRATEGY-
Low-Carbon Transport
9
Slide10STRATEGY-
E-Ticket Package Service for Tourism
10
Cloud Service
Multi-sided Platform
Smart End-point
Store App
Web Service
Tourist App.
Slide11App
for Store
(verification & real-time report)
Tourist
uses the card to get services or products
Management report
Syste
m of E-Ticket Package Service
(POB)
Web
Service
(Plan & Buy)
App for Travel Agency
(Card
binding & mgmt.)
App for Tourist
(Travel
info & guide)
Slide12EV-Sharing
Service─ 35 iEVs around the lake─ Advanced Navi Services, ANS
POLICY-
Enhance
the Quality of Service
12
Slide13Combine Intelligent Transportation Services
Location-Based Services
Multimedia Entertainment and Real-Time Information
EV
POLICY-
Advanced
Navi
Services,
ANS
13
Slide142013/4-2014/6 more than 23,000 passengers (90% are private vehicle users) and more than 300,000 km distance (equal to reducing 57 tons of CO
2
emission)POLICY-
Carbon
Reduction
14
Slide15e-Tickets Package Service
for Low-Carbon Tourism
(public transportation, electric vehicles, shuttle boats, buses, bicycles, smart commerce)Transportation information aggregation
E-Bus
EV
POLICY-
Intermodal System Integration
15
Slide16POLICY- Business-driven e-Ticket Services
16
Slide17Integrate Government Departments
Traffic Control and Evacuation Operations
Interceptor ring concept
POLICY-
Traffic
Management
17
Sun Moon Lake
International Fireworks Music Festival
Slide18Platform for CMS Messages Operations Across Multiple Traffic Control Systems
18
Slide19Traffic Management
Traffic Control Platform
Slide20Sun Moon Lake International Fireworks and Music Festival
The
evacuation operation finished 90 minutes Earlier
BENEFIT
-
Traffic Improvement
http://tw.news.yahoo.com/%
E6%97%A5%E6%9C%88%E6%BD%AD%E8%8A%B1%E7%81%AB%E9%9F%B3%E6%A8%82%E5%98%89%E5%B9%B4%E8%8F%AF-10%E6%9C%88%E7%99%BB%E5%A0%B4-040122654.html
Sun Moon Lake
International Fireworks Music Festival
Slide21Low-Carbon and Intelligent Tourism
in Sun Moon Lake National Scenic Area
A High-Quality Travelling Service System
Reduce Private Vehicles
21
BENEFIT-
Quality of Tourism
Slide221
Reference for Follow-Up Plan
2
Technology Integration
3
Sustainable Management
4
Emotional Appealing + Rational Communication
+ Good Service = Pattern Change
Project Archives
Slide23Conclusion (1/2)
Taiwan has formally entered a new era of “Low Carbon
& Intelligent Transportation” The visitors can enjoy Sun Moon Lake conveniently by low-carbon and intelligent transportation services, such as: EV,
E-boat,
E-bus, bicycles and e-Ticket
Slide24Everyone can make a contribution to environmental protection for Sun Moon Lake.
We will
continuously adopt
innovative
services and applications
to
strengthen
low carbon intelligent transport systems that are
friendly for tourists, local SMEs and the environment.
Conclusion (2/2)
Slide2525
Thank you
for your attention