We love Kelloggs to the moon and back Agenda History Brands Poptarts Closing Questions Description of Kelloggs Founded by WK Kellogg in 1906 HQ Battle Creek Michigan Multinational company ID: 585743
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Slide1
Barbara Scupholm, Crystal Messing, Kourtney Koch, Selena NareskiSlide2
We love Kellogg’s to the moon and back!
Slide3
Agenda
History
Brands
Poptarts
Closing
QuestionsSlide4
Description of
Kellogg’s
Founded by W.K. Kellogg in 1906
HQ- Battle Creek, Michigan
Multinational company
Manufactures in 18 countries and sells in over 180
Focus on ready-to-eat cereals and convenience foodSlide5
Brands
Breakfast foods and snacks
Wholesome, family
focused
And
this is a
special year for one of these brands…. Slide6
“Just
like Brad Pitt, Pop-Tarts are 50 and they're still fabulous after all these years.” -
Susanna KimSlide7
History of Pop-Tarts
1963 Country Squares
1964
Pop-Tarts
1967 Frosted Pop-Tarts
1990
Pop-Tarts
in UK
2001 2.4 million airdroppedSlide8
Pop-Tart
Fire!
10-20 minutes
Two feet high
1992
Paid $2,400
2000Slide9
Commercials
So hot they’re cool (80’s/90’s)
Crazy good (2004)
Animated pop-tarts
Dinosaur
#GroupiesAreEasy Slide10
Flavors
23 different regular flavors
Classics, frosted fruit, chocolate, brown sugar, wild, nutty, oats, and
novelties
Limited edition include: spookylicious, red velvet, gingerbread, pumpkin pieSlide11
Pop-Tarts World
2010, Times Square
Pop-up store/cafe
Increased ratings and popularity
Connect with consumersSlide12
Pop-Tart Gun
Josh Welch, 7
Suspended March 2013
“Pop-Tart Gun” bill in FL Slide13
Closing
History of Kellogg’s
Brands
Pop-tartsSlide14
Questions?