On the 100 th Anniversary of SmithLever 2014 Marks 100 Years Since the Passage of Smith Lever Yearlong Opportunity for Education and Promotion Honor History Contemporary Focus An Opportunity ID: 183356
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Slide1
Cooperative Extension Centennial
On the 100
th
Anniversary of
Smith-LeverSlide2
2014 Marks 100 Years Since the Passage of Smith Lever
Yearlong Opportunity for Education and Promotion
Honor History, Contemporary Focus
An OpportunitySlide3
ECOP Working Group
Organized Fall 2012
Charge to Group
Core Team Membership
Frankie Gould and Bill Woodrum, Co-Chairs
Chrystal Checketts, Jimmy Henning, Judy Rude, Jane Schuchardt Slide4
Research To Determine
System Support
Survey of Directors, October 2012
Follow-Up at APLU, 2012 in Denver
Identifying Partnering and Supporting Organizations
Use existing Brand Value workSlide5
Course of Action
Federal Advocacy
Convocation Event
Scalable ToolkitSlide6
Federal Advocacy
BLC formed a Smith-Lever Advocacy Committee
The Case for Federal Capacity Funds
Focus-Return on Investment in CESlide7
Convocation Event
Washington D.C. Event
Wrapped around P.I.L.D. (potentially)
Monday Afternoon-Federal Workers
“
Grasstops
Event” Tuesday Evening
Delegations may use as States Dinner Slide8
Website
Bought
Extension100Years.net
for 3 years
LSU
AgCenter
is the host
Rotating images – collected from states
Historic and contemporary
Channels
About the Smith-Lever Act Centennial Celebration
News Resources
Toolkit Centennial Team Slide9Slide10
TOOLKIT
Graphic Identity
PowerPoint Templates
Messaging
Ad template
Banner
FacebookSlide11Slide12
Extension100Years.net
Extension100Years.netSlide13Slide14Slide15Slide16Slide17Slide18
The Smith-Lever Act of 1914 established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based knowledge to the people
.
In 2014, we celebrate the 100
th
anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people.
In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives.Slide19Slide20Slide21Slide22Slide23
Next steps
Social Media campaign
Facebook
Twitter
Pinterest
– create an image gallery of extension- yesterday and today
Toolkit updates
Factsheets
More Templates
Slide24
Journal of Extension
Commentary articles in each of the six 2014
issues of JOE
Slide25
Promotion Opportunities
Association
of
Communication
Excellence
Regional Summer
Meetings
COPs meetings
Galaxy IV
APLUSlide26
Next Steps
Identification of “External” Stakeholders
Fund Raising Process
Gather Pictures, Stories, and Impact from System
Looking for the Big Idea-DO YOU HAVE IT?Slide27
Send your great ideas:
Frankie
Gould
FGould@agcenter.lsu.edu
Bill Woodrum
woodrumw@wvstateu.eduSlide28
Questions?
Thank You
!