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Data Mining BS/MS Project Data Mining BS/MS Project

Data Mining BS/MS Project - PowerPoint Presentation

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Uploaded On 2015-11-01

Data Mining BS/MS Project - PPT Presentation

Clustering for Market Segmentation Presentation by Mike Calder Clustering Used for market segmentation Researchers want to find groups that can be targeted with the same marketing strategy Given data of which users click on certain adds derive discriminative clusters ID: 179209

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