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Nonprofits increase voting Nonprofits increase voting

Nonprofits increase voting - PowerPoint Presentation

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Nonprofits increase voting - PPT Presentation

Findings from 2012 Presented by amp About us About Nonprofit VOTE partners with Americas nonprofits to help the people they serve participate and vote We are the leading source of nonpartisan voter engagement resources for the nonprofit sector ID: 494067

nonprofit voters voter turnout voters nonprofit turnout voter nonprofits vote engagement org worked nonprofitvote propensity people counterparts www points

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Slide1

Nonprofits increase votingFindings from 2012

Presented by

&Slide2

About us

About

Nonprofit VOTE

partners with America’s nonprofits to help the people they serve participate and vote. We are the leading source of nonpartisan voter engagement resources for the nonprofit sector.

CIRCLE (The Center for Information & Research on Civic Learning & Engagement at Tufts University)

conducts research on civic education and young Americans’ voting and political participation,

service

, activism, and other forms of civic engagement

Find more about our mission and partners on our websites

:

www.nonprofitvote.org www.civicyouth.orgSlide3

Today’s presenters

Who

Isela Gutiérrez-Gunter

Research Associate and Latino Outreach Coordinator

Democracy North Carolina

Kei Kawashima - Ginsberg

Deputy Director

CIRCLE

George Pillsbury

Executive Director

Nonprofit VOTESlide4

agenda

Agenda

Background

Study Design

Demographics and Turnout

What Works

ImplicationsSlide5

Over half of all eligible voters were not contacted by a campaign in 2012. Source: American National Election Studies, 2008 and 2012 Survey of Political Involvement and Participation in Politics

Participation GapsSlide6

Youth turnout in national elections

Reduced contact in midterm elections contributes to lower turnout including youth votersSlide7

Political Voice: Non-voters show higher support for nonprofit and government servicesPersonal Benefits: People who register connect with neighbors and engage in community affairs

Power for Organizations: Nonprofits whose constituents vote have greater access and clout

What’s Missed

BackgroundSlide8
Slide9

Access and Trust: Nonprofits have unique access to underrepresented populationsReverse Door knocking: People “knock” on our doors for services.

A role for Nonprofits

BackgroundSlide10

Study DesignSlide11

Partners in 7 states: Recruited participants94 nonprofits:

Community health centers, multi-service agencies and other service providers33,741 voters: Tracked face-to-face voter engagement with voters at their agency

WHO’S INVOLVED

DesignSlide12

Registrations and Pledges: People were asked to register to vote or sign a pledge to voteMatching to Voter File: Nonprofit Voters matched to voter file for demographics/turnout

State VAN: MatchingCatalist: Analysis

Tracking the Nonprofit Voters

DesignSlide13

Demographics and turnout:Quantitative FindingsSlide14

Nonprofit Voters were a much more diverse group of registered voters than registered voters in the general population.

Nonprofit Voters a Diverse Group

QuantSlide15

Nonprofit Voters outperformed their counterparts in the general population by 6 points.

Nonprofit voters had high turnoutSlide16

Latino and Asian American Nonprofit Voters out- performed their counterparts by 18 points.

By race and ethnicitySlide17

Nonprofit Voters turned out at comparable rates with only small disparities by race or ethnicity.

Closing voter turnout gapsSlide18

Lower income Nonprofit Voters outperformed their counterparts by as much as 15 points.

By IncomeSlide19

Young Nonprofit Voters under age 30 outperformed their counterparts by 15 points.

By AgeSlide20

Catalist assigns every individual a propensity to vote score on a scale of 0-100.Campaigns focus mobilization on individuals with a propensity between 30 and 70.

Individuals with lower propensity scores are frequently neglected.

Propensity To Vote

TurnoutSlide21

Very low propensity Nonprofit Voters turned out a rate 3 times that of their counterparts.

By PropensitySlide22

Higher Turnout: Voters contacted by a nonprofit where they receive services turned out at higher rates than the general population.Less Disparities: Turnout

by Nonprofit Voters was more consistent across all demographics of race

, income, and age.Greater reach: Nonprofits reach and turnout voters campaigns don’t contact.

conclusions

TurnoutSlide23

Nonprofits andvoter engagement:What WorkedSlide24

How Many: 16 case studies and 27 interviewsPurpose:

To learn more about what makes nonprofit voter engagement successfulMotivation: To advance their mission and build power and efficacy for the people they serve

Case studies and interviews

What

WorkedSlide25

The biggest challenge was recruiting staff and volunteers motivated to do the workPlan ahead to identify staff and volunteers

Provide training both on the how-to and importance of the work

Leadership and staffing

What

WorkedSlide26

Integrate voter engagement into an ongoing program or serviceTarget a program where people have time to engage - like when signing up for a benefit or in a class

Table in high traffic area at your center or at a nonprofit event

Identify Tactics

What

WorkedSlide27

Nonprofits benefited from training and assistance from partnersGet help from a partner who can answer questions about the election or provide volunteers or materialsConnect to your local election board

Support from partners

What

WorkedSlide28

Good materials answered questions and started conversationsA handout on rights of ex-offenders to vote…or a ballot measure

Pledge cards, posters or small giveaways

Outreach materials

What

WorkedSlide29

The most successful organizations planned aheadFor the November midtermHave a plan of your activities and staffing 5-6 months ahead

Plan for your most intensive voter engagement activities two months before election

Plan ahead

What

WorkedSlide30

National Voter Registration Day is the 4th Tuesday in September. That’s September 23rd, 2014.

Start planning now!National Voter Registration Day

What

WorkedSlide31

Personal contact by “trusted messengers” remains the most powerful approach to mobilizationNonprofits uniquely reach and turnout populations least expected to vote

Mobilizing under-represented groups improves the quality of our democracy

Implications

ImplicationsSlide32

Factsheets, Guides, Toolkits and more available at www.nonprofitvote.org

resources

ResourcesSlide33

Resources

Download report

www.nonprofitvote.org/evaluating-the-impact-of-nonprofits-on-voter-turnout

Full Report

Executive Summary

Case Studies

Waking the Sleeping

Giant – SPaCE reportSlide34

info@nonprofitvote.org

617.357.VOTE (8683)

www.nonprofitvote.org

Nonprofit VOTE

89 South Street

Suite 203

Boston, MA 02111

George Pillsbury

gpillsbury@nonprofitvote.org

Kei Kawashima-Ginsberg

kei.kawashima_ginsberg@tufts.edu

Isela Gutierrez-Gunter

isela@democracy-nc.org