Findings from 2012 Presented by amp About us About Nonprofit VOTE partners with Americas nonprofits to help the people they serve participate and vote We are the leading source of nonpartisan voter engagement resources for the nonprofit sector ID: 494067
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Nonprofits increase votingFindings from 2012
Presented by
&Slide2
About us
About
Nonprofit VOTE
partners with America’s nonprofits to help the people they serve participate and vote. We are the leading source of nonpartisan voter engagement resources for the nonprofit sector.
CIRCLE (The Center for Information & Research on Civic Learning & Engagement at Tufts University)
conducts research on civic education and young Americans’ voting and political participation,
service
, activism, and other forms of civic engagement
Find more about our mission and partners on our websites
:
www.nonprofitvote.org www.civicyouth.orgSlide3
Today’s presenters
Who
Isela Gutiérrez-Gunter
Research Associate and Latino Outreach Coordinator
Democracy North Carolina
Kei Kawashima - Ginsberg
Deputy Director
CIRCLE
George Pillsbury
Executive Director
Nonprofit VOTESlide4
agenda
Agenda
Background
Study Design
Demographics and Turnout
What Works
ImplicationsSlide5
Over half of all eligible voters were not contacted by a campaign in 2012. Source: American National Election Studies, 2008 and 2012 Survey of Political Involvement and Participation in Politics
Participation GapsSlide6
Youth turnout in national elections
Reduced contact in midterm elections contributes to lower turnout including youth votersSlide7
Political Voice: Non-voters show higher support for nonprofit and government servicesPersonal Benefits: People who register connect with neighbors and engage in community affairs
Power for Organizations: Nonprofits whose constituents vote have greater access and clout
What’s Missed
BackgroundSlide8Slide9
Access and Trust: Nonprofits have unique access to underrepresented populationsReverse Door knocking: People “knock” on our doors for services.
A role for Nonprofits
BackgroundSlide10
Study DesignSlide11
Partners in 7 states: Recruited participants94 nonprofits:
Community health centers, multi-service agencies and other service providers33,741 voters: Tracked face-to-face voter engagement with voters at their agency
WHO’S INVOLVED
DesignSlide12
Registrations and Pledges: People were asked to register to vote or sign a pledge to voteMatching to Voter File: Nonprofit Voters matched to voter file for demographics/turnout
State VAN: MatchingCatalist: Analysis
Tracking the Nonprofit Voters
DesignSlide13
Demographics and turnout:Quantitative FindingsSlide14
Nonprofit Voters were a much more diverse group of registered voters than registered voters in the general population.
Nonprofit Voters a Diverse Group
QuantSlide15
Nonprofit Voters outperformed their counterparts in the general population by 6 points.
Nonprofit voters had high turnoutSlide16
Latino and Asian American Nonprofit Voters out- performed their counterparts by 18 points.
By race and ethnicitySlide17
Nonprofit Voters turned out at comparable rates with only small disparities by race or ethnicity.
Closing voter turnout gapsSlide18
Lower income Nonprofit Voters outperformed their counterparts by as much as 15 points.
By IncomeSlide19
Young Nonprofit Voters under age 30 outperformed their counterparts by 15 points.
By AgeSlide20
Catalist assigns every individual a propensity to vote score on a scale of 0-100.Campaigns focus mobilization on individuals with a propensity between 30 and 70.
Individuals with lower propensity scores are frequently neglected.
Propensity To Vote
TurnoutSlide21
Very low propensity Nonprofit Voters turned out a rate 3 times that of their counterparts.
By PropensitySlide22
Higher Turnout: Voters contacted by a nonprofit where they receive services turned out at higher rates than the general population.Less Disparities: Turnout
by Nonprofit Voters was more consistent across all demographics of race
, income, and age.Greater reach: Nonprofits reach and turnout voters campaigns don’t contact.
conclusions
TurnoutSlide23
Nonprofits andvoter engagement:What WorkedSlide24
How Many: 16 case studies and 27 interviewsPurpose:
To learn more about what makes nonprofit voter engagement successfulMotivation: To advance their mission and build power and efficacy for the people they serve
Case studies and interviews
What
WorkedSlide25
The biggest challenge was recruiting staff and volunteers motivated to do the workPlan ahead to identify staff and volunteers
Provide training both on the how-to and importance of the work
Leadership and staffing
What
WorkedSlide26
Integrate voter engagement into an ongoing program or serviceTarget a program where people have time to engage - like when signing up for a benefit or in a class
Table in high traffic area at your center or at a nonprofit event
Identify Tactics
What
WorkedSlide27
Nonprofits benefited from training and assistance from partnersGet help from a partner who can answer questions about the election or provide volunteers or materialsConnect to your local election board
Support from partners
What
WorkedSlide28
Good materials answered questions and started conversationsA handout on rights of ex-offenders to vote…or a ballot measure
Pledge cards, posters or small giveaways
Outreach materials
What
WorkedSlide29
The most successful organizations planned aheadFor the November midtermHave a plan of your activities and staffing 5-6 months ahead
Plan for your most intensive voter engagement activities two months before election
Plan ahead
What
WorkedSlide30
National Voter Registration Day is the 4th Tuesday in September. That’s September 23rd, 2014.
Start planning now!National Voter Registration Day
What
WorkedSlide31
Personal contact by “trusted messengers” remains the most powerful approach to mobilizationNonprofits uniquely reach and turnout populations least expected to vote
Mobilizing under-represented groups improves the quality of our democracy
Implications
ImplicationsSlide32
Factsheets, Guides, Toolkits and more available at www.nonprofitvote.org
resources
ResourcesSlide33
Resources
Download report
www.nonprofitvote.org/evaluating-the-impact-of-nonprofits-on-voter-turnout
Full Report
Executive Summary
Case Studies
Waking the Sleeping
Giant – SPaCE reportSlide34
info@nonprofitvote.org
617.357.VOTE (8683)
www.nonprofitvote.org
Nonprofit VOTE
89 South Street
Suite 203
Boston, MA 02111
George Pillsbury
gpillsbury@nonprofitvote.org
Kei Kawashima-Ginsberg
kei.kawashima_ginsberg@tufts.edu
Isela Gutierrez-Gunter
isela@democracy-nc.org