PPT-Search Engine Basics Exploring Computer Science

Search Engines Search Engines are types of Application Software They allow a user to find information on the internet There are several search engines available Google Search Bing Yahoo Askcom. SRadar National Radar Help Thats Me of Computer Science Cornell University Ithaca NY USA karthikcscornelledu Paul N Bennett Microsoft Research One Microsoft Way Redmond USA paubenmicrosoftcom Kevyn CollinsThompson Microsoft Research One Microsoft Way Redmond USA kevynctmicrosoftcom AB stanfordedu Rajeev Motwani Department of Computer Science Stanford University USA rajeevcsstanfordedu Abstract Keyword generation for search engine advertising is an important problem for sponsored search or paid placement advertising A recent strate Jonathan Hollingshead. Terms used in this presentation. Web page or page – a single document . on the Internet, typically with a single topic. Web site or site – a collection of individual web pages interconnected by hyperlinks. Some of these . slides are based on material from the ACM Computing Curricula 2005 . Science?. Do computer scientists do experiments? (hypothesis, test, evaluate). Art. ?. Are there creative elements in computer science?. The quick way to get noticed. Session Agenda . Intro to Search Engine Advertising. The SEA Process: Tactics & Strategy. SEA Metrics. Key Concept . Search Engine Advertising is a . contextual . form of advertising which improves . Managed Marketing Service . Karen Levy Newnam and Liz DiSaia. Agenda . Why Search Engine Marketing?. The Role of Your Website in an Effective Strategy. Making Sense of Search Engine Marketing Acronyms. Daniel Kauffman. Agenda. What is a Search Engine?. Examples of popular Search Engines. Search Engines statistics. Why is Search Engine marketing important?. . What is a SEO Algorithm?. Steps to developing a good SEO strategy. 3. , 5. th. Edition. Lesson 29. Web Content. 1. Morrison / . Wells / Ruffolo. Objectives. Use keywords to search for information.. Use advanced features to refine a search.. Search for specific types of media or disciplines.. OUTLINE. ●Information Technology (IT): An Historical perspective. ●Storage and retrieval of information. ●Advantages of IT. ●Evolution of computers. P.O. Ogunmolu: Computer Science Department, AAUA, Nigeria. journals, but not in full like academic databases Read more about the deep Web Lately, the large search engines have begun to index parts of scholarly databases and e-journals, so that you can How much of the total web are you able to searchFreshness How often do their crawlers update the copies of the web pages you are searchingCompleteness of textIs the database really full text or only p It is an information retrieval system designed to help find information stored in a computer system. Evolution of Search Engine. - A Timeline - . 1990. 1991. 1992. 1993. 1994. 1995. LookSmart. (active) - Competed with Yahoo but became a pay-per-click provider later on.. COMP 475. Spring . 2009. Dr. Frank McCown. Class objectives. Understand how the Web is organized. Understand characteristics and limitations of web search. Implement our own web crawler, indexer, and retriever.