MiniTrends to Your Business Continuing Success Dr John H Vanston Chairman Technology Futures Inc jvanstontficom 512 2588898 Mini T r ends 2 014 September 26 Austin TX ID: 363256
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The Importance of MiniTrends to Your Business’ Continuing Success
Dr. John H. Vanston Chairman, Technology Futures, Inc.jvanston@tfi.com(512) 258-8898
Mini
Trends 2014 September 26, Austin, TXSlide2
MEGATRENDS John Naisbitt 1982
Industrial Society → Information Society Forced Technology → High Tech/High TouchNational Economy → Word EconomyShort Term → Long TermCentralization → DecentralizationInstitutional Help → Self Help
Representative Democracy → Participatory DemocracyHierarchies → Networking
North → SouthEither/Or → Multiple Options2Slide3
Megatrends Current
Convergence of Computer and Communication TechnologiesMovement from a Physics Age to the Biotechnology AgeIncreasing Awareness of Climate ChangeGovernment Involvement in the Financial Arena
Explosion of Social Media InvolvementGrowing Difficulty with Sovereign Debt
Aging of Populations in Earth’s Most Prosperous NationsLong Term Energy ShortageRise in China’s Economic Power3Slide4
Health Care Megatrends
Aging PopulationIncreasing number of eligible insured peopleContinuing pressure to control costsDNA Related TreatmentAdvances in heath care technology
Ebola OutbreakFrom Wayne Caswell: http://www.mhealthtalk.com
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Megatrends are certainly importantHowever, it is hard to exploit them successfully because:
They are well knownThey are too general to provide specific guidanceBuried within Megatrends are MiniTrendsSlide6
MiniTrends…
…are emerging trends that are of a scope and importance to represent attractive business opportunities to individuals and organizations that are: Alert enough to recognize themPerceptive enough to appreciate them
Clever enough to take advantage of them
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MiniTrend Characteristics
Sufficiently evolved that reasonable projections can be made of future developmentsPromise to be significantly important in the relatively near future (2-5 years)Either not recognized or appreciated by the general public or most businesses
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Energy Needs
(Megatrend)
Energy Needs
Renewable Energy
(Still a Megatrend)
Energy Needs
Renewable Energy
(Still a Megatrend)
Wind Power
Energy Needs
Renewable Energy
Wind Power
Wind
Generator Controls
This
is a Minitrend
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MINITRENDS Assist:
Entrepreneurs to identify, assess, and exploit attractive new business opportunitiesDecision Makers in small and mid-size businesses to gain advantage by recognizing and utilizing emerging trendsInnovative Thinkers in larger businesses to distinguish themselves by their special insights and perceptivenessInvestors to uncover attractive new investment opportunities
Job Seekers to define employment opportunities
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MINITRENDS
Organization
Part One: The Value of MiniTrendsPart Two: Uncovering MiniTrendsPart Three: Some Attractive MiniTrendsPart Four: Prospering from MiniTrendsPart Five: Becoming a MiniTrends Master11Slide12
How to Search for
MiniTrends
Follow the Money
Follow the Leaders Examine LimitsConsider Human NatureTake Note of DemographicsAnalyze Frustrations Search for Convergence12Slide13
Follow the Money
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Money Sources
Venture Capitalists
Commercial OrganizationsNon-Profit
OrganizationsFederal Government14Slide15
Federal Programs
National Science Foundation Small Business Innovative Research ProgramSmall Business Technology Transfer ProgramU.S. Patent OfficeIn-Q-Tel
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Follow Leaders
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Lists of Leaders
Time Magazine
100 Most Important People in the World
Wall Street Journal 50 Most Important Women in the WorldFortune Magazine 25 Most Important Business People in the World 17Slide18
Futurists
Check List of Futurists on
WikipediaDavid Snyder
Joe CoatesOliver MarkleyDavid Smith Larry VanstonRaymond Kurzweil18Slide19
Examine Limits
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Types of Limits
PhysicalPerceptive Practical
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Addressing LimitsDefine Limit
Determine limiting factorSearch for ways to overcome this factor
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Consider Human Nature
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Human Needs
Meaningful long-term relationships
Quality education for children Involvement with groups
High quality medical care Mobility 23Slide24
Take Note of Demographics
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Results
Older groups don’t realize their experience and value systems have little relevance to younger groups
and vice versa
Examination of differences and similarities can uncover useful Minitrends25Slide26
Analyze Frustrations
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Frustrations
Many situations are troublesome, annoying, and frustrating
Long waits at restaurants, flies at picnics, surely salesclerks, long questionnaires, etc.
May expose attractive MiniTrends*27Slide28
Arise Health Care
In effort to contain health care costs most large hospitals established strict rules and regulationsMany doctors and surgeons were frustrated by theseIn 2011, seven surgeon partners established Arise Health Care in San MarcosSurgeons would remain independent, in control, and not have to abide by big hospitals‘ regulations
Now has 27 surgeons, 5 Operating Rooms, and 98% patient satisfaction.Profits increased 320% in last year
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Search for Convergences
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ExampleMason Arnold noted increasing interest in:
Organically grown foodLocally grown foodReducing time spent in shoppingResult:
The Greenling Company
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The Staff
Cookie Monster The BearMango Maven Rusty PiesKeeper of the Peas Señor SpinachSage AdvisorCandied Yams
Curry CourierGreenskeeperSargent
PepperBringer of Good ThymeDeuce BigalowCarrot-topThe PenguinKrispy Kreme31Slide32
Session ConclusionsApplication of the Minitrend concept can provide
Income enhancementProfessional advantageGreat deal of personal satisfactionfor those Alert enough to identify attractive Minitrends, Perceptive to analyze their valueClever enough to take full
advantage of their potential
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The Importance of MiniTrends to Your Business’ Continuing Success
Dr. John H. Vanston Chairman, Technology Futures, Inc.jvanston@tfi.com(512) 258-8898
Mini
Trends 2014 September 26, Austin, TXSlide34
Mini
Tr
ends 2
014 Insight, Innovation & StrategyFriday, September 26, 2014Holiday Inn Lady Bird LakeAustin, Texas, U.S.Awww.MiniTrends.com
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