PDF-Digital Marketing 6th Edition

I have used this book in all its editions since first publication with my undergraduate and postgraduate students It is a core text for all the students because it provides the detail they require at an academic level Importantly it is a book for the practitioner to use too This is why we use it on our postgraduate practitioner programmes 8211 where we actually buy the book for the students as we believe it is that important No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers written by the specialist for the specialist David EdmundsonBird Principal Lecturer in Digital Marketing Manchester Metropolitan UniversitynbspNow in its sixth edition Digital Marketing Strategy Implementation and Practice provides comprehensive practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook to help students understand digital marketing in the real world Readers will learn best practice frameworks for developing a digital marketing strategy plus success factors for key digital marketing techniques including search marketing conversion optimisation and digital communications using social media including Twitter and Facebook nbspDave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsightscom He is a visiting lecturer on marketing courses at Birmingham Cranfield and Warwick universities and the Institute of Direct MarketingnbspFiona EllisChadwick is a Senior Lecturer in Marketing at thenbspLoughborough University School of Business and Economics Director of the Institute of Research Application and Consultancy atnbspLoughborough University academic marketing consultant and authornbsp. 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