Alkenz 101 Part 1: Understanding Technical Properties - PowerPoint Presentation

Slide1

Alkenz 101

Part 1: Understanding Technical Properties

Part 2:

Alkenz

Fabric Offering

Part 3: Setting

Alkenz

Apart

Part 4:

Alkenz

Sample Update

Part 5: Almedahls Update

Slide2

Alkenz 101

Part 1: Understanding Technical Properties

Slide3

Technical Properties

Solar Screen Material can be used for a variety of applications, such as:

Roller Shades

Roman Shades

Panel Tracks

Exterior Retractable Screens and Awnings

Fabric Tension Systems

Fixed Screens (non movable)

Printing Medium

Partitions and Room Dividers

Slide4

Technical Properties

Solar Shade ColorColor is one of the most important factors in determining performance. Dark colors show less dirt and pollutants and provide the best solar protection and transparency. Light colors reflect heat and help preserve the levels of natural light.

Light Transmission

MYTH: Tighter weave will significantly

reduce light transmission

FACT: Color is a much more important

factor

MYTH: Increased openness will provide better transparency

FACT: Again,

color is a much more important factor

Example: 10% open charcoal

Tv

= 12% (visible light transmission)

1% open white

Tv

= 15%

Slide5

Technical Properties

Understanding Fenestration Properties

Fenestration, as defined by The National Fenestration Rating Council (NFRC), is any opening in a building's envelope including windows, doors and skylights. In terms of Solar Screen Shades, we need to understand these fenestration properties that measure performance.

Thermal Factors

Thermal factors are comprised of Ts (Solar Transmittance), Rs (Solar Reflectance) and As (Solar Absorption).

Solar shade fabric is also tested for visible transmission (

Tv

), the portion of the sunlight the eye can see, as well as the shading coefficient, which is an indicator of the reduction of solar heat gain.

The thermal factors are used to calculate the

shading coefficient

. The shading coefficient represents the percentage of solar heat gain that is transmitted to the interior through the glass and shading system.

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Technical Properties

Fenestration properties are represented on binder cards and swatch decks for customer reference.

Slide7

Technical Properties

Thermal Factors – Ts Ts: Solar Transmittance – proportion of solar energy transmitted through the fabric. A low percentage indicates good filtration of solar energy by the fabric. Low transmittance is necessary for controlling direct sunlight. This ensures appropriate control of glare and visual comfort.

Slide8

Solar Screen Overview

Thermal Factors – Rs

Rs: Solar Reflectance – proportion of solar radiation reflected by the fabric.

A high percentage means the fabric performs well at reflecting solar energy. High reflectance is good for controlling solar heat gain with internal applications.

It can also result in excessive glare on the interior during periods of direct sunlight. High transmission and high reflectance are normally synonymous with light colored fabrics.

Slide9

Solar Screen Overview

Thermal Factors – As

As: Solar Absorption – proportion of solar radiation absorbed by the fabric. Absorbed solar energy becomes heat.

A lower percentage means the fabric absorbs little solar energy.

Medium to dark color fabrics will absorb and thus control visible light better than light colors.

Slide10

Technical Properties

How Thermal Factors Affect a Room

Temperature of room before the sun rises is 53ºF.

As the sun heats temperature increases to 62ºF.

Heat Gain = 9ºF

Temperature of room before the sun rises is 53ºF.

As the sun heats temperature increases to 77ºF.

Heat Gain = 24ºF

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Technical Properties

All these factors are and will be listed in the fabric information. These thermal factors become important in commercial bids where specific fenestration properties are required. They are currently represented as follows:

Solar Transmittance

Solar Reflectance

Solar

Absorbtance

Visual Transmittance

These refer to types of window glass.

C/L = clear glass

H.A. = Heat Absorbing Glass

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Technical Properties

Light Colors:Provide high levels of visible light transmission (Tv) while protecting from harmful effects of the sun.Help reduce solar heat gainProtect from UV raysPreserve natural levels of light

Dark Colors:Reduce visible light transmissionImprove transparency during daylightBecomes less visible in the windowReduces solar heat gainShows less dirt than lighter colors

Light vs. Dark

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Technical Properties

3000 Net 10%TsRsAsTvN001, White/White28571520N901, Charcoal/Charcoal1138613

The technical difference between light and dark fabrics…

The

Ts

number is lower on the dark fabric indicating that this fabric will let in less sunlight than the light fabric.

The

Rs

number is higher on the white fabric which tells us that this fabric performs much better at reflecting sunlight which will control the solar heat gain. It also can indicate glare in periods of direct sunlight.

The

As

number being lower on the white fabric tells us that the fabric absorbs less solar energy. Because the darker color absorbs more energy, it tends to control the visible light more effectively.

The

Tv

number indicates what percentage of the sunlight you can visibly see through the fabric – which is also an indicator of solar heat gain.

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Alkenz 101

Part 2:

Alkenz

Fabric Offering

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8 Collections of fabrics 6 Available openness factors (<1%, 1%, 3%, 5%, 10% & 15%) 87 ColorsConsistent Roll Lengths 33 yardsAll stocked colors and styles available in 98.4” widths (limited stock widths 118”; 78.7” available)

Collection Overview

Fabric Offering

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Fabric Offering

Fabric Popularity

Based on sales figures through January 2012

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2x2 BasketweaveAvailable in 1%, 3%, 5% and 10%15 colors25% Polyester, 75% Green PVCLightweight fabric that can be railroaded

Fabric Offering

Alkenz

PhiferMermet Vertilux3000 Net 1%SheerWeave 2500E Screen 1%Vision 3513000 Net 3%SheerWeave 2410E Screen 3%Vision 4033000 Net 5%SheerWeave 2390E Screen 5%Vision 5503000 Net 10%SheerWeave 2360E Screen 10%Vision 350

Competitive Comparison

3000 Net

Slide18

Fabric Offering

3000 Net Color Availability

1%3%5%10%Color Description N001 N001 N001 N001 White/White N002 N002 N002 N002 White/Beige N003 N003 N003 N003 White/Gray*N091*N091 N091*N091 Cream/Cream N201 N201 N201 N201 Beige/Beige*N202*N202 N202*N202 Beige/Sable*N203 N203 N203*N203 Beige/Gray*N301 N301 N301 N301 Gray/Gray*N302 N302 N302*N302 Gray/Dark Gray*N303*N303 N303*N303 Gray/Blue Gray*N304*N304 N304*N304 Gray/Blue*N801*N801 N801*N801 Bronze/Bronze N901 N901 N901 N901 Charcoal/Charcoal N902 N902 N902 N902 Charcoal/Bronze*N903*N903 N903*N903 Charcoal/Gray

Bolded color styles are available in the standard collection.

Colors that are not bolded (and are marked with an asterisk) are available on special order.

Special order has decreased to 10 rolls but is subject to an 8 week lead time.

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Fabric Offering

3000 Net - Top Selling Colors

3000 NET

Rank

Sales by Color

1

N002, White/Beige

2

N001, White/White

3

N901, Charcoal/Charcoal

4

N003, White/Gray

5

N902, Charcoal/Bronze

6

N203, Beige/Gray

7

N201, Beige/Beige

8

N801, Bronze/Bronze

9

N903, Charcoal/Gray

10

N301, Gray/Gray

11

N202, Beige/Sable

12

N302, Gray/Dark Gray

13

N091, Cream/Cream

14

N303, Gray/Blue Gray

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Fabric Offering

3000 Net Openness Popularity

Based on sales figures through January 2012

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Fabric Offering

AlkenzPhiferMermetVertiluxMecho4000 Net 3%ShearWeave 4400  ThermoVeil 13004000 Net 5%ShearWeave 4000Vision 550ThermoVeil 15004000 Net 10%ShearWeave 4100Natte ThermoVeil 2100

Competitive Comparison

4000 Net

2x2 BasketweaveAvailable in 3%, 5% and 10%27% Polyester, 73% Green PVC14 colorsSimilar to 3000 Net with a larger diameter yarn to create a heavier fabric

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Fabric Offering

4000 Net Color Availability

Bolded color styles are available in the standard collection.Colors that are not bolded (and are marked with an asterisk) are available on special order. Special order has decreased to 10 rolls but is subject to an 8 week lead time.

3%

5%

10%

Color

Description

N001

N001

N001

White/White

N002

N002

N002

White/Beige

N003

N003

N003

White/Gray

*N091

N091

*N091

Cream/Cream

N201

N201

N201

Beige/Beige

*N202

N202

*N202

Beige/Sable

N203

N203

*N203

Beige/Gray

N301

N301

N301

Gray/Gray

N302

N302

*N302

Gray/Dark

Gray

*N303

N303

*N303

Gray/Blue

Gray

*N801

N801

*N801

Bronze/Bronze

N901

N901

N901

Charcoal/Charcoal

N902

N902

N902

Charcoal/Bronze

*N903

N903

*N903

Charcoal/Gray

Slide23

Fabric Offering

4000 Net - Top Selling Colors

4000 NET

Rank

Sales by Color

1

N002, White/Beige

2

N203, Beige/Gray

4

N001, White/White

5

N902, Charcoal/Bronze

6

N901, Charcoal/Charcoal

7

N003, White/Gray

8

N201, Beige/Beige

9

N903, Charcoal/Gray

10

N301, Gray/Gray

11

N202, Beige/Sable

12

N091, Cream/Cream

13

N302, Gray/Dark Gray

14

N303, Gray/Blue Gray

15

N801, Bronze/Bronze

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Fabric Offering

4000 Net Openness Popularity

Based on sales figures through January 2012

Slide25

Fabric Offering

AlkenzPhifer MermetVertiluxMecho3000 RR 3%n/aM Screen 3% (8503) n/aEuroVeil 5300

Competitive Comparison

3000 RR

2x1 BasketweaveAvailable in 3%17 colors25% Polyester, 75% Green PVCLightweight, fashionable fabric with many color choices

Slide26

Fabric Offering

3000 RRTop Selling Colors

Note: All colors in the 3000 RR are stocked.

3000 RR

Rank

Sales by Color

1

RR82, Bronze/Sable

2

RR94, Charcoal/Dim Gray

3

RR10, White/White

4

RR13, White/Light Gray

5

RR12, White/Beige

6

RR28, Beige/Bronze

7

RR89, Bronze/Charcoal

8

RR20, Beige/Beige

9

RR23, Beige/Light Gray

10

RR90, Charcoal/Charcoal

11

RR84, Bronze/Dim Gray

12

RR11, White/Sable

13

RR80, Bronze/Bronze

14

RR97, Charcoal/Forest Green

15

RR95, Charcoal/Orange

16

RR14,

White/Yellow

17

RR15, White/Pearl

Mandarin

Slide27

Fabric Offering

AlkenzPhifer MermetVertilux Mecho4700 P,QShearWeave 4800 n/an/aThermoVeil 0900

Competitive Comparison

4700 P,Q

Available in less than 1%20% Polyester, 80% Green PVC10 colorsStylish screen manufactured for privacy and maximum solar reflectance

Slide28

Fabric Offering

Note:All colors in the 4700 P,Q are stocked.

4700 P,QRankSales by Color1P012, White/Beige/Beige 2P001, White/White 3Q007, Dark Gray/Graphite/Ebony 4P015, White/Blue Gray/White 5P013, White/Gray/Gray 6P017, White/Light Gray/Blue Gray7Q006, Mushroom/Light Gray/Charcoal8P016, White/Light Gray/Light Pink 9Q002, White/Cream/Thistle Gray 10Q001, White/Cream/Alabaster Beige

4700 P,Q - Top Selling Colors

Slide29

Fabric Offering

AlkenzPhifer MermetVertilux MechoView RShearWeave 3000 n/an/an/a

Competitive Comparison (View R only, no comparable SS)

3000 View R, SS

3x1 Basketweave / 2x2 BasketweaveAvailable in 15% / 3%9 colorsView colors are ideal for applications where high visibility of outside views is desiredSS colors have a vertical stripe pattern

Slide30

Fabric Offering

Note: All colors in the 3000 View R, SS are stocked.

3000 View R, SS - Top Selling Colors

View R, 3000 SS

Rank

Sales by Color

1

R100, White/White

2

R402, Dim Gray/Light Gray

3

R103, White/Gray

4

R401, Dim Gray/Dim Gray

5

R102, White/Sable

6

SS03, White/Gray

7

SS01, White/Beige

8

R105, White/Blue Gray

9

R900, Charcoal/Charcoal

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Fabric Offering

AlkenzPhifer MermetVertilux Mecho3000 HT 3%ShearWeave 2703T Screen 3%n/an/a3000 HT 5%ShearWeave 2705n/an/an/a

Competitive Comparison

3000 HT

Broken Twill WeaveAvailable in 3% and 5% 25% Polyester, 75% Green PVC5 colorsHas lighter color back to optimize solar reflectance and allow for external uniformity

Slide32

Fabric Offering

Note: All colors in the 3000 HT in both openness are stocked.

3000 HT- Top Selling Colors

3000 HTRankSales by Color1HT03, White/Light Gray 2HT09, White/Charcoal 3HT02, White/Beige 4HT01, White/White 5HT04, White/Dim Gray 6HT08, White/Bronze

Openness Popularity

Slide33

Fabric Offering

3000 CA

1x1 BasketweaveAvailable 3%35% Polyester, 65% Green PVC9 colorsSpecial weaving technique creates a soft, almost cotton hand. Lightest weight fabric available.No competitive comparison

Slide34

Fabric Offering

Note: All 3000 CA colors are stocked.

3000 CA- Top Selling Colors

3000 CA

Rank

Sales by Color

1

CA03, White/Light Gray

2

CA04, White/Dim Gray

3

CA10, Charcoal/Dim Gray

4

CA30, Gray/Light Gray

5

CA09, Charcoal/Charcoal

6

CA08, Charcoal/Bronze

7

CA01, White/Floral White

8

CA02, White/Moccasin

9

CA12, White/Greenish Brown

Slide35

Fabric Offering

4000 L,W

Two distinctively different weaves with bright or natural colorsAvailable in 3% (W) and 5% (L)27% Polyester, 73% Green PVC8 colors

Slide36

Fabric Offering

Note: All 4000 L,W colors are stocked.

4000 L,W - Top Selling Colors

4000 L,W

Rank

Sales by Color

1

L101, White/Beige

2

L102, White/Sable

3

L103, White/Tree Brown

4

W008, Cream/Purple

5

W007, Cream/Orange

6

W009, Cream/Khaki Green

7

W003,

White/Gray

8

W006,

Cream/Brick Red

Slide37

Alkenz 101

Part 3: Setting

Alkenz

Apart

Slide38

Setting Alkenz Apart

Lifetime Warranty

Many sunscreen fabrics come with a short warranty period, leaving you responsible if something goes wrong.

Only Alkenz by RollEase® SUNSHADOW® Solar Screen Fabrics are backed by a lifetime warranty.Our fabrics are manufactured througha state-of-the-art process using high-quality PVC. By offering industry-leading quality, we confidently stand behind our fabrics through exceptional customer support and a warranty that lasts for the life of the product.

Slide39

Setting Alkenz Apart

“Green PVC”

Alkenz

prides itself on cutting edge product design, specializing in the manufacturing of environmentally friendly woven PVC fabrics for use in products for the home and commercial interiors. PVC is durable, easy to maintain and provides the aesthetic qualities customers want.

By common definition PVC is not green, but we are close.

Alkenz

uses only post industrial content which offers low VOC (Volatile Organic Compound) adhesives and all fabrics are certified

Oeko

-Tex 100. This means that over the life cycle of the product, there is a relatively small environmental impact.

Non-EDC (Endocrine Disrupting Chemicals)

Non-VOC (Volatile Organic Compounds)

RoHs

/Lead Free

Heavy Metal Free

Chemical Adhesive Free

Slide40

Setting Alkenz Apart

Low Flaw Rates

The flaw rates for Alkenz material have been estimated to be about 75% better than industry standard. Consistently low flaw rates maximize fabricator profits by minimizing scrap.

Low Odor

Specially formulated non-toxic PVC does not contain odor causing compounds generally associated with solar screen material.

Consistent Roll Lengths

Rolls are always 33 yard (30M) long. Most solar screen producers deduct the flaws from the rolls whereas

Alkenz

adds to get to the 33 yards to account for any flaws. In doing this, customers are always guaranteed a certain length which streamlines purchases and helps in reduction of scrap.

Slide41

Setting Alkenz Apart

Alkenz vs. Other Solar Screen Manufacturers

Alkenz

Other

Chemical

company that manufactures the PVC in house

PVC supplied by multiple sources

Extensive R&D department

that c

ontinuously

d

evelops and improves

PVC

Because the PVC is

sourced, there is no way to advance and control the quality.

Alkenz

p

roduces

the coated yarn

May be sourced

from different locations

Vertically integrated

company. Every step is managed in-house

Outsources

everything but the weaving

Slide42

Alkenz 101

Part 4: Sample Update

Slide43

Alkenz Sample Update

All swatches arrived in Stamford today

New shipment of full binders arrived early this week

Individual Binder Cards and the balance of the Full Binders and Decks are on the next container which is scheduled in port on 2/12. They will hopefully make their way up to Stamford by the week of 2/20

Slide44

Alkenz 101

Part 5: Almedahls Update

Slide45

Almedahls Update

Almedahls brochure in final revisionNew collection books will be ready in 2-3 weeksOnce collection books are ready, we will send a mailing of the new brochure and pricing.