Using an Effective Email and CRM Strategy Michael Giordano Assistant Director Graduate Admissions The University of Texas at Tyler Jessica Miller Online Graduate Recruiter The University of Texas at Tyler ID: 557909
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KEEPING IN TOUCH
Using an Effective Email and CRM StrategySlide2
Michael Giordano Assistant Director, Graduate Admissions The University of Texas at Tyler Jessica Miller Online Graduate Recruiter The University of Texas at Tyler
Your PresentersSlide3
Small
Public University 8,500 total students 2,500 graduate students Serves East Texas region
The University of Texas at TylerSlide4
No strategy Philosophy: turn prospects into applicants Disorganized Non-uniform No follow up
What We Were Doing…Slide5
Lose
contact Could only track individuals No call to action
Why It Was Ineffective…Slide6
Strategic
CRM/Email usage Philosophy: Engage students throughout cycle Changed Email format Identified Status Categories
What We Changed…Slide7
Prospect
Applicant (Not Accepted)Accepted (Not Enrolled)EnrolledInactive
Status CategoriesSlide8
Created
calendars and spreadsheet - Relative - Absolute
New EmailsSlide9Slide10Slide11
Populated
calendar Rewrote emails Redesigned format Created tracking
New EmailsSlide12Slide13
Populated
calendar Rewrote emails Redesigned format Created tracking
New EmailsSlide14
Filters
of 4 stages Weekly analysis Monthly analysis
ResultsSlide15Slide16Slide17Slide18Slide19Slide20Slide21Slide22Slide23Slide24Slide25
THANKS!
Any questions?Slide26
Michael Giordano mgiordano@uttyler.edu Jessica Miller jessicamiller@uttyler.edu
Contact Us Anytime!