PDF-1IntroductionInthispaperwepresentanewtheoryoftheoriginofsunk-costbiase
ArkesandBlumer 1985
soldtheaterseasonticketsatthreerandomlyselectedpricesThosewhopurchasedatthetwodiscountedpricesattendedfewereventsthanthosewhopaidthefullprice
ArkesandAyton
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