ScreenCast Link httpscreencastcomtgorvrriDMpyh Group 6 AdWords Google Adwords Google Adwords is a system developed to assist people with the marketing of products and services within the Google Search Engine and affiliated websites ID: 129641
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Alexander PlumScreen-Cast Link: http://screencast.com/t/gorvrriDMpyh
Group 6
AdWordsSlide2
Google Adwords
Google
Adwords
is a system developed to assist people with the marketing of products and services within the Google Search Engine and affiliated websites.
When Google users type words or phrases within the Google Search Engine, Google offers “sponsored links”
Alexander K. PlumSlide3
“Sponsored Links”
Google’s “sponsored links” are paid for by advertisers looking to pair their products with the searches that people make, this is
Adwords
Key Feature.
For Example: When a person types “Insurance”Google’s Sponsored Links produce these results:
GEICO
AMICA – Auto Insurance
Progressive
Nation-Wide
FarmersSlide4
Advertisers Auctions
Google facilitates the Bidding of Keywords that “
(They) deem relevant to the Search Query”
, and and auction between Advertisers is triggered.
Anyone can bid on Advertising Keywords, promoting their product/services onto the world marketplace
Google
Adwords
looks at two key factors to determine the rank of an advertisement:
The Advertisers Maximum Bid
The Adds Quality Score
Any Business large or small, with products or services to provide comprises Google
Adwords
target audienceSlide5
Adwords Benefits
The paring between Advertisements and the end-users search query is the true benefit of
Adwords
:This allows Companies to better connect with potential customers
To Date Google has made 32.2 Billion Dollars in advertising revenue.
That
’
s 97% of Google’s total Revenue Slide6
Google
Adwords
Example