n-ach n-pow n-affil Need for Affiliation - PowerPoint Presentation

Slide1

n-ach

n-pow

n-affil

Need for Affiliation

Need for Achievement

Need for Power

McClelland's Theory of NeedsSlide2

Objectives

Explain What is Motivation

List the Various ‘Needs-Based’ Theories of Motivation

Explain McClelland’s Theory of Needs

List the Characteristics of Each Dominant Motivator Types

List the Benefits of McClelland’s Theory of Needs

Explain What Motivates People

Compare McClelland's Theory and Other Behavioral Models

Describe McClelland’s Experiment of Achievement Motivation

Explain the Basis of Achievement Motivation

List the Characteristics and Attitudes of Achievement-motivated People

Explain What is Thematic Apperception Test (TAT)

Explain What are ‘n-ach’ Scores

Explain the Steps for Applying McClelland's Needs Theory

Describe How to Manage Team Members using McClelland's Motivators

List the Limitations of McClelland’s TheorySlide3

Introduction

Kramer & Wilson Inc. is a leading engineering consultancy services provider. Slide4

Introduction

Liam Thornton is a Project Manager at Kramer & Wilson. He manages a team of seven people. Slide5

Introduction

Shirley Watson

Let us look at three of his team members.

Shirley Watson

- Process Designer

Peter Looney

- AutoCAD Designer

Emmett Rodriguez

- Senior Electrical Engineer

Peter Looney

Emmett RodriguezSlide6

Introduction

Lately, Liam has noticed that the performance of these three team members has not been up to the mark. Slide7

Introduction

Shirley Watson

Peter Looney

Emmett Rodriguez

Bored

De-motivated

Unenthusiastic

They seem bored, unenthusiastic and de-motivated to work with sincerity and efficiency.Slide8

Introduction

In order to motivate the three team members, Liam assigns ‘challenging and interesting’ tasks to each of them.Slide9

Introduction

Peter Looney

After a week, Liam notices that only Peter is happy and enthusiastic about doing the challenging tasks.Slide10

Introduction

Shirley Watson

Peter Looney

Emmett Rodriguez

Liam is really confused as to why his motivating efforts worked for Peter and not for Shirley and Emmett.Slide11

Introduction

He comes across ‘McClelland’s Theory of Needs’. Through this theory, Liam understands that each individual is different and has various different needs that motivate him.Slide12

Introduction

Hence, you can see that ‘McClelland’s Theory of Needs’ can prove to be a useful concept that needs to be understood and applied by managers for motivating their subordinates.

Let us learn about

‘McClelland’s Theory of Needs’

in detail.Slide13

Who is David McClelland?

David Clarence McClelland (1917-98) was an American. He achieved a doctor’s degree in Psychology at Yale in 1941. He then worked as a Professor at Wesley University. He also became a lecturer at Harvard in 1956. While at Harvard, McClelland along with his colleagues studied motivation particularly the ‘achievement need’ for almost twenty years. Slide14

McClelland’s Theory of Needs

Let us look at each in detail.

Need for Power or

Authority/Power Motivation (n-pow)

Need for Affiliation or

Affiliation Motivation (n-affil)

Need for Achievement or

Achievement Motivation (n-ach)

The three types of motivational needs identified by McClelland are as follows:Slide15

Benefits of McClelland’s Theory of Needs

McClelland’s Theory of Needs is a motivation theory model. It can be used to motivate people and to put them in action. McClelland’s Theory of Needs and the motivation it provides is very important because of

the following benefits it provides:

Builds friendly relationship due to internal satisfaction

Leads to achievement of organizational or individual goals

Improves level of efficiency of people

Puts human resources into actionSlide16

Comparison between McClelland's Theory and Other Behavioral Models

Let us now try to understand some interesting equivalences and relationships between McClelland's motivation types and the characteristics defined in other behavioural models, such as follows:

Let us look at each in detail.

1

Katherine Benziger's Thinking Styles Model

2

Herzberg’s Two-factor Theory of Motivation

3

DISC System

4

Hersey/Blanchard's Situational Leadership Model

5

John Adair's Action-Centred Leadership Model

6

McGregor’s XY Theory of MotivationSlide17

This is a DEMO Course On –

McClleland’s

Theory of Needs.

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