The Basics 1852013 Yvonne Perkins Housekeeping 1852013 Yvonne Perkins Lunch 100 130pm Workshop ends 3pm Please pay Laila for CPD during lunch No food and drink in the computer lab ID: 235529
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Slide1
Social Media for the Cautious Historian
The Basics
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Yvonne PerkinsSlide2
Housekeeping
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Yvonne Perkins
Lunch: 1:00 – 1:30pm
Workshop ends: 3pm
Please pay
Laila
for CPD during lunch
No food and drink in the computer labSlide3
What we will do today…
Make the PHA NSW website work for you
Find some great blogsDevelop basic social media skills - twitter and Facebook A brief look at developing your publicity plan
With guest appearances from…
The Cautious Historian
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Yvonne PerkinsSlide4
Why Should Historians be Online?
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Yvonne PerkinsSlide5
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Historians are communicators and teachers….Slide6
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Historians are learners and researchers…Slide7
The internet is…
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T
he biggest communication medium in the world
Designed from the beginning to foster learning
A hive of research
The most important source of news world-wideSlide8
PHA NSW Website
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Yvonne PerkinsSlide9
What does PHA NSW website do?
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Informs
the public
Provides
services to PHA NSW members – publicity and information
Attracts
prospective
membersSlide10
Tour of PHA NSW website
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www.phansw.org.au
Slide11
Create a member profile…
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Great if you don’t have your own website
Link to your own website – the more links the better!
A unique avatar very important
–
would you want to hire this person?
Go ahead, create your profile now!Slide12
Passwords…
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Never use the same password on more than one site.
Use a password
rememberer
Don’t use dictionary words
Change your password regularly
Don’t use the same password on multiple sitesSlide13
This is your website!
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Write a PHA NSW blog post
Tell
the PHA NSW President if
you have an event coming up – we’ll put it in the ‘What’s On’Slide14
Why Should we use Social Media?
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What is social media?
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Social media focuses on facilitating two-way, public interaction using the web
eg
:
Blogs
Twitter
Facebook
And many moreSlide16
Blogs
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We
b log
Verb + noun
eg
. blogged, blogging, blog, blogger
Posts + comments = interaction/development of social relationships
Single author
Multiple author eg
. PHA NSW blogSimple to start through Wordpress
, Blogger,
TumblrSlide17
For historians social media is…
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A place to exchange ideas with other colleagues
Where professional news and issues are shared
A significant publicity tool
Free for everyone to accessSlide18
The Cautious Historian says…
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Only sign up for a social media account if you know you can de-activate the account if you wish
If the intellectual property of something is dear to you, don’t put it on social media
Don’t share anything that you would not want shared very publicly
Use up to date virus protection softwareSlide19
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But we need to be moderate in our caution…
Or we will miss out on opportunities…
And run the risk of total irrelevancy!Slide20
Today you will learn…
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How to use social media professionally:
t
o increase your professional development
to network with colleagues around the world
to publicise your work
You will NOT learn how to be a social media sensation overnight!Slide21
Blogging and tweeting works…
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“Most
of my papers, before I blogged and tweeted them, had one to two downloads, even if they had been in the repository for months (or years, in some cases). Upon blogging and tweeting, within 24 hours, there were on average seventy downloads of my papers
.”
Melissa
Terras
, 3/4/2012Slide22
Explore the world of blogging…
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Go to
http://www.phansw.org.au/members-section/
, click on CPD 18
th
May
and find interesting history blogs.Slide23
T
witter
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Why Twitter?
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Publicise your work to public and colleagues:
Melissa
Terras
@
pha_nsw
Be up to date, hear the news and issues affecting history, participate in discussion about things that matter to your professional life
eg
open access
Learn and discuss eg
digital humanitiesSlide25
Becoming a Tweep
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Think about your Twitter handle – a variation on your name?
Identify yourself with a photo
Fill in your ‘About’
Add a website link about what you do – you could use your PHA NSW profile for this!
How to de-activate your twitter accountSlide26
1. Follow others
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You decide who you want to listen to
If you change your mind, just
unfollow
– no-one is going to get offended
Go
to
http://www.phansw.org.au/members-section
/
, click on CPD 18th May, scroll down and find some
tweeps
to followSlide27
Generosity and Support
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A vital element of a successful twitter stream
Support others who deserve
support
Share resources you have discovered
On a personal twitter stream over ½ tweets should be
supportive of othersSlide28
Basic Twitter Concepts
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RT =
retweet
(3 methods)
DM = direct message
@ messages and via
# =
hashtag
ShortlinksSlide29
Give it a go!
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Let’s chat on twitter
Include #
phanswcpd
in every tweet you send in this session
Consider adding #
OzHst
in tweets you want to be seen in that twitter stream.Slide30
The Cautious Historian says…
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Trolls: engage, ignore or block
Spam: don’t get sucked inSlide31
Trolls
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Someone who posts tweets who can be seen to be offensive, aggressive, abusive or otherwise disrupts conversation
Don’t feed the trolls?
Many ways to deal with trolls
Blocking trolls on twitterSlide32
What does spam look like?
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An example:
An @message from someone you don’t know with a link
The
tweep
sending the @message doesn’t follow anyone and has no-one following them
Reporting spammersSlide33
Other dangerous tweets
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A DM:
“I thought you should know what people are saying about you online [link]”
“You are famous now [link]”
Funny picture of you [link]
Etc.
Cause: Hacking of twitter accounts
Solution: Ignore and don’t click on such links, change your password regularly.Slide34
Facebook
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Why?
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Connect with other historians
Discuss things privately on PHA NSW page
Many local history societies use Facebook instead of websites
Museums, libraries and other public institutions have active Facebook pages (look out for them on twitter as well)Slide36
Set up your Facebook page…
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Privacy Settings are important!
Facebook changes
recheck your privacy settings regularly!
If you want to be really safe, don’t say something private even if you think your privacy settings will protect you
Go to our
PHA NSW CPD
page
download instructions on privacySlide37
Sharing great Facebook pages
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Go to the FB page, click on the down arrow next to the wheel on the FB page (not your wheel)
Choose ‘share’
Where do you want to share it? If you want to share it with PHA NSW members click ‘On your own timeline’ and change to ‘in a group’Slide38
Explore History on Facebook
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Join the PHA NSW Facebook group and make a post or comment on our Facebook page
Find historians that you know and send them a friend request
Find great history Facebook pages – share them on the PHA NSW Facebook pageSlide39
Group your FB friends via lists
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Great way to separate your private family posts from your professional history posts and comments!
Do this by going to your Friends page and clicking on the ‘Friends’ button next to your FB friend’s name.Slide40
Conclusion
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Over to you…
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What have you found valuable in this session?
What would you like to learn more about?
Please fill in the PHA NSW feedback sheets – your thoughts are needed to help us provide the best CPDs!Slide42
Thankyou!
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If you have any questions or news post them on the PHA NSW Facebook page, and
Keep sharing
with us @
pha_nsw
on twitter