the growing movement of shared spiritual awakening January 21 2016 Conversations with Unity Leaders Creating amp Training a Social Media Team in Your Ministry Facilitated by Rev Jacquie Lenati ID: 495907
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A world powerfully transformed through the growing movement of shared spiritual awakening.
January 21, 2016 Conversations with Unity Leaders
Creating & Training a Social Media Team
in Your Ministry
Facilitated by Rev. Jacquie LenatiSlide2
A world powerfully transformed through the growing movement of shared spiritual awakening.
This project was made possible by the support of a grant from the John Templeton Foundation.
The
opinions expressed in the project are those of the author(s) and do not necessarily reflect the views of the John Templeton Foundation.Slide3
A world powerfully transformed through the growing movement of shared spiritual awakening.
This project was made possible by the support of a grant from the John Templeton Foundation.
The
opinions expressed in the project are those of the author(s) and do not necessarily reflect the views of the John Templeton Foundation.Slide4
Two Templeton Grants Approved!Beginning Oct 2015:Websites/Podcasting/EducationResponsive websites creation/ implementationAudio and video recording
(RFP)
Social
media
strategy
Digital
Media
(videos
, digital posters, audio files) with Unity-themed
content housed at www.UnityWorldwide.mediaSlide5
Identify potential team members.Identify appropriate social media platforms. Create a posting strategy. Cultivate meaningful content.Slide6
Identify Potential VolunteersWho attends services and events regularly?Persons who participate and who understand your ministry culture are perfect for the job!Who interacts on your current social media platform?Who knows the language of your culture?Slide7
Identify Potential VolunteersSpiritual beings having a digital experience.With proper training, a solid strategy, and meaningful content anyone can successfully engage your social media followers.Slide8
Identify Social Media PlatformsOutreach: Who do you want to bring in to your community? Where are they in the digital world?Facebook, Twitter, Instagram, YouTubeLinkedInBlogMeetup (special interest)PinterestPoll your congregation. This is where you will post content for your active congregants.
FUNCTIONAL - RELATIONALSlide9
Create a Posting StrategyTools for PostingHootsuiteBufferIFTTT To name a few…Who will post to which platform?What will be posted to each platform?Will posts be pre-approved, if so, by whom?Slide10
Cultivate Meaningful ContentFUNCTIONAL: Ministry Services, Classes, Events Unity Event, Retreat Community Resources Unity Leaders JournalRELATIONAL: Minister Spotlight Congregant Spotlight Unity Spotlight Interfaith, Organization Spotlight
Inspirational (Use our media resources!)Slide11
Cultivate Meaningful ContentRELATIONAL: Connect with your community!Social media platforms are free marketing opportunities. Invite your congregants to check-in on Sundays before silencing their mobile devices.Invite your congregants to share your posts..Share posts by like-minded organizations.Slide12
Cultivate Meaningful ContentSlide13
A world powerfully transformed through the growing movement of shared spiritual awakening.
Dedicated website launch
March 2016Slide14
A world powerfully transformed through the growing movement of shared spiritual awakening.
We are spiritual beings
having a digital experience!