Doing the KD The Art of Persuasion The purpose of writing a persuasive essay is to put together a strong argument that attempts to convince the reader to agree with your thesisargument ID: 239481
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Slide1
ArgumentativeEssay
Doing the KD!Slide2
The Art of Persuasion
The purpose of writing
a
persuasive essay is to put together a strong, argument that attempts to convince the reader to agree with your thesis/argument.Slide3
Argue This!
A strong argument stays on topic, sticks to one viewpoint and contains strong evidence (facts, statistics…not opinions). Slide4
Good Persuasion:
Takes
a strong position on an issue. Gives logical reasons and supporting
evidence.
Considers
opposing
views…but also explains the flaws (makes your argument stronger)
Has
enthusiasm and energy from start to finish. Slide5
Persuasive Essay OutlineSlide6
The Introduction should…
Introduce
the
topic.Inform the reader of your point of view!Entice the reader to continue with the rest of the paper!Focus on three main points to developSlide7
Introduction Format
1
st
Sentence-opening statement. -interesting hook readers into the essay.
2
nd
-3
rd
sentences
background information.
4
th-5th
sentences
The thesis or arguments about your topic. Slide8
Introduction paragraph:
With every glutinous orange glob we gobble, Kraft Dinner epitomizes everything that’s gone wrong with the millennial
mealtime
(opening sentence).
It
may be the opinion of just one frenzied working mom, but the beginning of the end of family dining started in 1937, when this mushy mixture was introduced as “a meal for four in nine
minutes
,
”
(background information).
And
as our love affair with such quick cuisine has grown, so has our collective girth-leaving more than half of us overweight and overfed, largely on such pre-processed packaged
cuisine,
(thesis/argument). Slide9
Body Paragraphs
The body paragraphs will provide details of the topic in a logical
manner
. 1st sentence first argument
2
nd
sentence
evidence for argument
3
rd
sentence
importance of evidence
4
th
sentence
transition sentence for next
paragraph
Slide10
Body Paragraph 1
First
, let’s sock it to KD, (as it has become known in pop culture), for its obvious nutritional deficiencies.
(All figures apply to the mixture prepared with the requisite 2 percent milk and butter). It’s high in salt, containing 198 milligrams per serving. But without the salt and sodium phosphates for preservatives, how to impart flavour and a near-eternal shelf life to “modified milk ingredients
”?
If you are wondering how the pasty pasta gets its cheesy golden glow, check out the last line in the ingredients: “contains
tartrazine
.” That’s the food colouring linked to rashes and other reactions among sensitive types.Slide11
Body Paragraph #2
Next
, look at the fat content.
At a time when researchers are finding kids getting flabbier on diets floating in fat, with arteries clogged before they reach 12, one measly serving of KD may have about 15 percent of their recommended daily fat intake. Kids who want second helpings may get almost a third of their daily fat intake
.
Which brings us to KD’s more sinister side: the makers’ bid in gloss over with marketing the product’s value as near
Number One
in the nutritional wasteland-with most of this marketing aimed at kids.Slide12
Body Paragraph #3
Besides
the games, web sites, contests, toys and prizes, Kraft offers Pokémon KD, DC Super Heroes KD, Bugs Bunny & Friends KD, and Rug rats KD.
The idea is to sneak the grainy gruel into the kitchen cupboard under the guise of ease and convenience, while grabbing unsuspecting youngsters with the hard sell in commercials and out-of-the-box gimmicks. As an ad executive once opined, if you can get ‘
em
before age five, they’re consumers for life
!”Slide13
Body Paragraph
#4
KD is quick, it’s easy- it almost makes itself, the ads scream.
But, do we really need a product like this when less than two-thirds of Canadian households with children report they have a main meal together on weekdays? This perpetuates the disposable lifestyle of families sitting glazed in front of the TV, scarfing down a dinner dish of KD, nary a word of conversation or wholesome family debate.Slide14
Concluding sentence
Restates
, (in different words), the argument of the essay.Slide15
Conclusion
I am sick and tired of fighting the battle against KD and that other kid-friendly competitor’s product (rhymes with macaroni, starts with beef). Sadly, as case after case gets sold and child after child (mine included) clamours for more, I fear I am on the losing side.
(this one is a bit weak!)Slide16
Rebuttal
This
is an
argument made to diminish the power of the “other side” or theories that are against the author’s beliefs. The purpose is to make the essay much stronger!