CAREER DEVELOPMENT PRACTITIONERS SUE ELLSON BBUS AIMM MAHRI MASTERCLASS 14 May 2014 930AM 1200PM career development association of australia 25 th anniversary 2014 annual conference ID: 490041
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LINKEDIN FOR CAREER DEVELOPMENT PRACTITIONERS
SUE ELLSON BBUS AIMM MAHRIMASTERCLASS 14 May 2014 9:30AM – 12:00PMcareer development association of australia25th anniversary 2014 annual conference, HILTON HOTEL, adelaide, south australiaSlide2
Old WORLD vs
new WORLDKnowledge Elite MassesInformation Contained SharedBrand Earned over time Perceived nowRelationships Function OutcomeTheories Intellectuals Specialists
Market
Local
GlobalPrivacy Respected Non-existent!Slide3
What has changed in the last 25 years?
Hidden job market (previously 70%, now xx%)Recruitment processes (reduction in recruitment agents)Online job alerts (automatic updates, targeted content)Value of your network (not security of your job)Rate of change of technology (keep up to date or be left behind)Importance of keywords (in house and online)Brand YOU (manage your own profile and career)Slide4
LINKEDIN For career professionals
…….What is your purpose in life? …….yes, that was meant to be a joke for career professionals! …….What are you trying to achieve with LinkedIn?Slide5
LINKEDIN For career professionals
Role model for your clientsAttract your clientsMaintain your relationship with your clients (future referrals)Develop your brand/reputation/networkImprove your Google presencePrepare for your future optionsSlide6
LINKEDIN For career professionals
Backup (PDF of your profile and CSV of your contacts)Statistics (Connections, Views, Recommendations)Complete – 7 times more likely to appear in search resultsPhoto – 11 times more likely to be viewedActive – Updates, interactions, participation, proactiveMeasure – ROI, time allocation, resultsSlide7
LINKEDIN For career professionals
Questions please – any sort!Yes, you can connect http://au.linkedin.com/in/sueellsonConfidential questions sueellson@sueellson.com…….Remember, what is your purpose in life (or LinkedIn)?