Creative copywriter Conversion copywriter Digital copywriter Technical copywriter Journalist copywriter Explainer copywriter SEO copywriter Play them to their strengths Across different formats ID: 612522
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Slide1
The 7 types of B2B copywriter
Creative copywriter
Conversion copywriter
Digital copywriter
Technical copywriter
Journalist copywriter
Explainer copywriter
SEO
copywriterSlide2
Play them to their strengths…Slide3
Across different formats…
Concepts, ads, web copy, branding, naming
DMs,
eDMs
, landing pages, long-form ads, sales letters
Web copy, landing pages, apps, PPC, banners,
social copy,
microcopy
Technical web pages, manuals, datasheets, knowledge base articles, FAQs
Blogs, articles, expert pieces, case studies, brand journalism
White papers,
ebooks
,
press releases, reports, blogs, articles, newsletters
Keyword-stuffed filler articles and blogsSlide4
At different funnel stages…Slide5
Build your dream team…
Our creative copywriter is
…………..…………
Our conversion copywriter is
…………..…………
Our digital copywriter is
……………………….
Our technical copywriter is
…………………………
Our journalist copywriter is
…………………….
Our explainer copywriter is
……………………..
Our SEO
copywriter is
…………………...Slide6
Thank you!
Fiona Campbell-HowesRadix Communications Ltd+44 (0)1326 373592
fiona@radix-communications.com www.radix-communications.com