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Monday, Apr 28th 2014 Monday, Apr 28th 2014

Monday, Apr 28th 2014 - PDF document

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Monday, Apr 28th 2014 - PPT Presentation

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Monday, Apr 28th 2014 12PM 15°C 3PM 15°C 5 - Day Forecast The George effect gathers pace: Romper suit - which looks just like one William once wore - sells out instantly and now has waiting list of two months  Annafie romper suit Prince George wore on his arrival in Sydney totally sold out  Has negative stock in all sizes and shipping times of 2 months  His other recent o utfits have also sold out  George effect has boosted high street copy cat sales By BIANCA LONDON PUBLISHED: 13:24 GMT, 16 April 2014 | UPDATED: 14:23 GMT, 23 April 2014 Sorry, Kate, you've officially been replaced as the nation's most emulated style icon by your 8 - month - old baby boy. Much like his mother, Prince George is already proving to be something of a trendsetter with his choice of outfits. Designers of the clothes he has worn on his first Royal Tour are reporting a huge surge in sales thanks to the 'George effect' and it's showing no sign of abating. Today sees the tiny trendsetter strike again as the Annafie romper suit he wore on his arrival in Sydney earl ier appears to be totally sold out, with negative stock in all sizes and shipping times of 2 months. +7 Tiny trendsetter: The white Annafie romper suit Prince George wore today on his arrival in Sydney has already sold out The young prince looked dapper in his nautical themed romper suit as he disembarked an Australian Airforce jet in Sydney on Wednesday. In the arms of his doting parents Prince William and The Duchess of Cambridge he was blissfully unaware of the furore he caused. +7 It's a sell out! The garment appears to be totally sold out, with negative stock in all sizes and shipping times of 2 months +7 Spot the difference: Princess Diana was photographed with baby William wearing a similar outfit to George Within seconds of them arriving in Australia, Twitter was awash with commentary about his ensemble. Many speculated that the romper came from European baby clothes boutique Annafie. Meanwhile others believed that it looked like a dress. One commentator remarked: 'Wonder how much George' s dress was? While another stated: 'Prince George proves the smocked romper suit with peter pan collar has never gone out of style for royal babies.' But the cool, calm and collected prince appeared more than comfortable in the white romper with sailing boat embroidery and it seems the world wants to emulate his style. +7 Prince George wore a pair of Rachel Riley dungarees to his New Zealand playdate The Rachel Riley dungarees that the young prince wore to his New Zealand playdate (right) have sold out in two sizes. This Debenhams duplicate is over half the price but just as cute (see below) Gorgeous Prince George crawls and plays happily at NZ playdate This isn't the first time that George's wardrobe choices have sold out. His Rachel Riley smocked romper sold out in almost all smaller sizes since his appearance in them on Wednesday and following the family's portrait for Mother's day this year, when the prince sported a baby blue number with 'George' emblazoned on his chest, personalised baby clothes retailer My1stYears.com sold 1200 jumpers in just four hours. The Prince George effect has also brought a welcome boost to the high street as copycat clothes fly off the shelves. +7 The 'George' printed jumper that the young Pr ince wore for the family's Mother's Day portrait has been highly sought after The youngest royal is busy winning hearts and fashion - followers on his tour down under as his classic wardrobe of dungarees, shorts and traditional knitwear sends sales of lookal ike outfits soaring back home. A navy sailing boat dungaree set with matching top, £20, from J by Jasper Conran at Debenhams has almost sold out in smaller sizes after baby George was pictured wearing a similar luxury branded pair costing more than three times the price at his first major public engagement in Wellington, New Zealand, last week. As a result of Baby George's recent fashion choices, traditional baby boys clothing has seen an overall increase of 62 per cent with navy dungarees sales doubling in less than a week.