PPT-News Releases

Comm 260W Writing a News Release Identify the point you are trying to make the theme For whom are you writing who is the audience Obtain relevant information to make your point Decide whether the release will be in the form of a straight news story or a feature. mediafordcom wwwtwittercomford wwwfacebookcomford Ford FSeries Posts Best April Since 2006 Explorer Has Best April Sales Since 2005 Americas bestselling truck for 37 years Ford FSeries has its best April US sales since 2006 Ford Explorer Americas be Home | Media Releases | Speeches | General News | About Us | Contact | Links | Disclaimer and Privacy HOW NEWS DRIVE ONLINE BRAND CREDIBILITY AND B2B LEADS THE CHALLENGE: EXPAND BRAND REPUTATION AND DRIVE NEW BUSINESS LEADS Twentyseven Global is a software engineering company based in Kansas City Sports information professionals must differentiate among several types of news releases depending on the nature of the information being releases. . Straight News. Most common news releases by PR professional but not as frequent as competition stories. . Announcement (straight news, making an Announcement). Feature (combo info + entertainment). Hybrid (combo of Feature . + Announcement ). Similar to the news releases. Social media (web-based). Media advisories (. !. Publicizing your work to a national audience. Why publicize your work?. Elevate . the institution’s . reputation; show how it’s “Changing What’s Possible”. Build your own reputation. Help inform the public about cutting-edge science. Introduction to OSINT. http://www.opsecacademy.org. What is OSINT?. OSINT: . Open Source Intelligence; publicly available information. i.e., information that any member of the public could . lawfully. Selling Advertising Space. Capitalize on Celebrity’s Appearance at Event. Media Relations. MEDIA - EDITOR. The editor decides whether to publish or broadcast the release. Space and time are limited, so . Tips and tricks. Will cover. Asking . the important questions (before writing) . Format and writing style. Quotes. Placement. Quiz. What to ask before writing. What goal is the press release trying to accomplish? . The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The Desired Brand Effect Stand Out in a Saturated Market with a Timeless Brand The most updated edition yet of the benchmark guide to marketing and PR, with the latest social media, marketing, and sales trends, tools, and real-world examples of successThis is the fifth edition of the pioneering guide to the future of marketing. The New Rules of Marketing amp PR is an international bestseller with more than 350,000 copies sold in over twenty-five languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. 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