Rebellion Raymond Williams structures of feeling are formed from existing cultural knowledge Our cultural knowledge enables signs and symbols to have connotative meanings Colour Rebel For example we have a knowledge that mandarins are Orange We also understand that things which opp ID: 582727
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Slide1
Ruth Barnard
RebellionSlide2
Raymond Williams
“structures of feeling” are formed from existing cultural knowledge.
Our cultural knowledge enables signs and symbols to have connotative meanings. Slide3
Colour Rebel.
For example: we have a knowledge that mandarins are Orange. We also understand that things which oppose the norm can be seen as rebellious. Slide4
Their are many signs and symbols which connote to the rebellious Punk sub culture.
Rebellious Sub culture. Slide5
The punk sub culture opposed dominant cultural values and undermined authority.
T
he safety pins and rubbish bags of the era are visual symbols that still connote to rebellion todaySlide6
Punk: safety pins and chains. Slide7
Rebellion often pushes against dominant ideology BUT becomes part of it eventually!
Rebellion becomes a commodity, for example mass produced goods such as punk clothing, music and paraphernalia commoditise rebellion enabling it to circulate back into popular culture. Slide8
I treated the mandarin as a product and changed the experience of peeling a mandarin into a rebellious emotional experience.
Forbidden FruitSlide9Slide10Slide11Slide12Slide13
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Desmet
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Tony
Schirato
and Jen Webb( 2004).
Reading the Visual
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Stahl ,Geoff. (2011).
Advertising: Mapping the
‘
New and Improved
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Mediascape
. Being Cultural. Bruce M.Z. Cohen, Ed. Auckland: Pearson, 229-241. Print.
Williams, Raymond (2002).
Culture is Ordinary
[1958]
The Everyday Life Reader
. Ed. Ben
Highmore.London
: Routledge,91-100. Print.
Image:
FMV.Magazine
.(2013/09/10).
http://www.fmvmagazine.com/?p=7235