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AEM 4160: Strategic Pricing AEM 4160: Strategic Pricing

AEM 4160: Strategic Pricing - PowerPoint Presentation

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Uploaded On 2018-10-29

AEM 4160: Strategic Pricing - PPT Presentation

Prof Jura Liaukonyte Virgin CeLL CASE EXCERCISES 1 Pricing Structure from the Carrier Perspective Contracts Annual churn rate WITH contracts 2 12 months 24 p8 Annual churn rate WITHOUT contracts 6 12 months 72 p8 ID: 701986

rate ltv 370 contracts ltv rate contracts 370 hidden churn industry handset monthly cost costs assume minute 100 acquisition

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