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Slide2Slide3MAT Q3 2013 | SUMMARY ASIA
Growth
≤ -0.5%
-0.5% <
Growth
≤ 5%
Growth
> 5%
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#
HighIncomeWarning
Affluent shoppers are the ones driving the slowdown of FMCG growth. This trend is seen in Korea, Thailand, Philippines and Saudi Arabia.
#
HealthyBeverages
Functional drinks, RTD tea, 100% Fruit Juice, Sports Drink, Bird Nest…you name it. All healthy beverages with strong growth in the region.
#
NearbyOffline
outlets outgrow Hypermarkets. Minimarkets and Convenience stores are the emerging channels (Vietnam, Thailand, Taiwan, Korea)
%
Value
Change
FMCG – MAT
Q3
2013 vs.
Year
ago
Slide4ASIA IN 10
CLICKS
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CHINA
PHILIPPINES
TAIWAN
SAUDI ARABIA
Details per country: click here
INDONESIA
VIETNAM
THAILAND
MALAYSIA
SOUTH KOREA
INDIA
#Stabilization
FMCG
Value growth at 7.1%, first quarter since Q2 2012 not experiencing a slower pace.#TopRetailer Sun-Art Group is the only key player to have seen significant growth this quarter reaching a share high of 8.3%.#PopCategory Functional drinks keep recruiting shoppers and enlarging basket size.
#HighInflation has reached almost 7% in the latest month.#FMCG_slowdown continues in Q3 2013 driven by Packaged Foods & Personal Care.#Small towns & Rural -earlier the growth engines- have also slowed down in terms of FMCG purchase.
#GrowthUncertainty Though FMCG picks up slightly in recent months thanks to improved economic situation, market growth slow-down hasn’t bottomed out in the long run.#Hyper-SupermarketSlackens Growth slows to 1-digit for the first time ever as fewer shoppers switch to Hyper-Supermarkets and some even switch back.#EmergingChannels: Minimarkets and Convenience Stores are booming in the current years, reaching 1/5 of urban shoppers.
#FrequentShoppers Urban Thai households´ Shopping Frequency continue to rise with CVS and PVS increasing faster than other channels as Hypermarkets lose share.#BeveragingTheWay Beverage is growing strongly driven by a variety of categories such as RTD Tea, Sterilized Milk, Carbonated Soft Drinks and 100% Juice.#DecliningTrend Pure Soluble Coffee and Coffee Creamer continued to witness decline due to switching trend to 3in1.
#GrowthSlowdown Downward market with frequency & price drop.#ShrinkingHighIncome High income group is cutting their spending dramatically.#OnlineOrNearbyOffline Along with sustainable online growth, nearby offline channels such as supermarket & CVS & drugstore outgrow hypermarket.
#SlowGDP Q3 GDP performed under par, even previous strong restaurant sector is showing lukewarm performance, possibly affected by the tainted cooking oil incident.#GoodSport Sports drink market is seeing light again since the mid-2011 plasticizer debacle, much thanks to the increasing sport population in Taiwan.#Have a cuppa Instant coffee growing steadily, thanks to strong performance from Costco.
#HomeCleanHome Household care products such as fabcons, bleaches, and scouring pads on an uptrend. Are households giving more importance to home care?#SnackingTime Cookies, wafers and cup cakes aggressively grew versus last year.#Sari-Sari Strong Despite expansion efforts of key retailers, nearly half of FMCG categories are still sourced from traditional trade.
#Slowdown FMCG growth continues to slowdown over the years which is evident across all the sectors and especially dairy and food.#Drivers Even though slowdown was observed across all the SEC'S, it is predominantly driven by affluent class.#Fastest growing category Air Freshner and Condensed Milk are the categories with growing volumes.
#InflationSlowsDown Indonesia’s Inflation Slows to 8.4% in September, as pressure eased on prices for food, transportation, communications and financial services after the Idul Fitri.#StayAwake RTD Coffee is the new hero in Beverages market. Growth is increasing significantly in both consumption and buyer base.#ConvenientLife Indonesian Household is showing interest in Cup Noodle category. The buyer base is doubled versus last year.
#
DairyIsImportant
Dairy prices are increasing, but consumers are strong supporter of the dairy sector!
#
RememberMe
Shoppers
need
to be reminded of the yummy peanut butter sandwich
!
#
HealthierRayaDrinks
?
Not only applies to CSD & Isotonic Drinks during the festive season but seeing more households leaning towards healthier RTD Tea as festive alternative?
Slide6VN
TW
TH
KSA
PH
MY
KR
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to
Summary Asia
IN
ID
China
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Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5%0
MAT
Q3.13
MAT
Q3.12
MAT
Q3.11
BASKET TRENDS – %Value Change MAT
Q3´13
vs. YA
TOP 10 RECRUITERS IN CHINA (by
penetration
points
growth)
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
HypermarketWork unit/ Gift / Free sampleSupermarket/ CVSGroceryWholesalesOthers
Source
: MAT
Q313
vs YA
Category
Penetration
%
Slide7VN
TW
TH
KSA
PH
MY
KR
IN
CN
Indonesia
Growth
≤ -0.5%
-0.5% <
Growth
≤ 5%Growth > 5%0
MAT
Q3.13
MAT Q3.12
BASKET TRENDS – %Value Change MAT
Q3.13
vs. YA
TOP 10 RECRUITERS IN
INDONESIA
(by penetration points growth)
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Traditional TradeMinimarketSupermarketHypermarketOthers
Source
: MAT
Q313
vs YA
Category
Penetration%
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Summary
Asia
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Slide8ID
CN
VN
TW
TH
KSA
PH
MY
KR
India
Kirana
/
Paan-Beedi
(
Traditional
)
Supermarkets
Chemist
Network
Marketing
Others
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Growth
≤ -0.5%
-0.5% <
Growth
≤ 5%
Growth
> 5%
0
BASKET TRENDS – %
Value
Change MAT Q3´13 vs. YA
MAT Q3.13
MAT Q3.12
TOP 10 RECRUITERS IN INDIA (by
penetration
points growth)
Source
: MAT
Q313
vs YA
Category
Penetration
%
MAT
Q3.11
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Slide9IN
ID
CN
VN
TW
TH
KSA
PH
MY
South Korea
Hypermarket
Supermarket
Internet
Mall
Door
to
door
M&Ps
Department
Store
Traditional
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Growth
≤ -0.5%
-0.5% <
Growth
≤ 5%Growth > 5%0
BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
MAT Q3.13
MAT Q3.12
MAT Q3.11
TOP 10 FMCG BRANDS IN SOUTH KOREA (by consumer reach points)
Source: MAT Q313 vs YA Category Penetration%
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Asia
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Slide10KR
IN
ID
CN
VN
TW
TH
KSA
PH
Malaysia
Supers
Hypers
Grocery
& PVS
Direct
Sales
Others
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Growth
≤ -0.5%
-0.5% <
Growth
≤ 5%
Growth
> 5%
0
BASKET TRENDS – %
Value
Change
MAT
Q3´13
vs. YA
MAT Q3.13
MAT Q3.12
MAT Q3.11
TOP 10 RECRUITERS IN MALAYSIA (by
penetration
points growth)
Source
: MAT
Q313
vs YA
Category
Penetration
%
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Summary Asia
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Slide11MY
KR
IN
ID
CN
VN
TW
TH
KSA
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Philippines
Sari-sari
Stores
Modern
Trade
Groceries
Market
Stalls
Drug
StoresOthers
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Growth
≤ -0.5%
-0.5% < Growth ≤ 5%Growth > 5%0
BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
MAT Q3.13
MAT Q3.12
MAT Q3.11
TOP 10 RECRUITERS IN PHILIPPINES (by
penetration
points
growth
)
Source
: MAT
Q313
vs YA
Category
Penetration
%
Slide12PH
MY
KR
IN
ID
CN
VN
TW
TH
Kingdom Saudi Arabia
Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5%0
MAT
Q3.13
MAT
Q3.12
MAT Q3.11
BASKET TRENDS – %Value Change MAT
Q3.13
vs. YA
TOP
RECRUITERS
IN KSA (by penetration points growth)
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Source
: MAT
Q313
vs YA
Category
Penetration
%
Hyper
/
Super
Baqala
Mini
market
Wholesale
Pharmacy
Others
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to
Summary
Asia
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Slide13KSA
PH
MY
KR
IN
ID
CN
VN
TW
Thailand
Grocery
&
Provision
Hypermarket
CVS
SupermarketDirect SalesOthers
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Growth
≤ -0.5%
-0.5% <
Growth
≤ 5%
Growth
> 5%
0
BASKET TRENDS – %
Value
Change
MAT
Q3´13
vs. YA
MAT
Q3.13
MAT
Q3.12
MAT Q3.11
TOP 10 RECRUITERS IN THAILAND (by
penetration
points growth)
Source
: MAT
Q313
vs YA
Category
Penetration
%
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Summary Asia
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Slide14TH
KSA
PH
MY
KR
IN
ID
CN
VN
Taiwan
Hypermarkets
Nat
.
Coop
CVS
Drug
Stores
Direct
Sales
SupermarketsOthers
%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL
Growth
≤ -0.5%
-0.5% < Growth ≤ 5%Growth > 5%0
BASKET TRENDS – %Value Change MAT Q3´13 vs. YA
MAT Q3.13
MAT Q3.12
MAT Q3.11
TOP 10 FMCG RECRUITERS IN TAIWAN (by penetration point growth)
Source: MAT Q313 vs YA Category Penetration%
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Summary
Asia
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Slide15TW
TH
KSA
PH
MY
KR
IN
ID
CN
Vietnam
Street
Shops
Modern
Trade
Wet
Market
Specialty
Direct
Sales
Others
BASKET TRENDS – %
Value
Change MAT Q3´13 vs. YAURBAN 4 CITIES
BASKET TRENDS – %
Value
Change MAT Q3´13 vs. YARURAL
Note: Data excluding gift
Note: Data Urban 4 cities
MAT Q3.13
MAT Q3.12
MAT Q3.11
TOP 10 RECRUITERS IN VIETNAM (by penetration points growth)
Source
: MAT
Q313
vs YA
Category
Penetration
% -
Urban
4
Cities
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Slide1616
ASIA | KEY INDICATORS 2013
Sources
:
IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea, Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics, www.imf.org*Notice that each country FMCG includes all the categories tracked locally, which are not necessarily the same across Asia. In India, limited number of categories reported due to KWP not recording price)
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Slide18Q3 2013
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Slide19Q3 2013 | SUMMARY LATAM
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#SlowGrowth A weak external demand reduces the growth in the region reaching 2.25% GDP growth YTD Oct., the lowest rate in 4 years#ExchangeRates LatAm under influence of global financial market volatility, responded to it by controlling exchange rate volatility.#LessFood Foods Basket the most affected in the region with the lowest growth mainly in Colombia and Mexico
(1) Source: IMF – 2013
Slide20LATAM iN 10 CLIKS
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Slide21CHILE
ARGENTINA
BRAZIL
BOLIVIA
PERU
ECUADOR
VENEZUELA
COLOMBIA
MÉXICO
CAM
BOLIVIA
#PracticalityIsTrend in clothes care basket and powder soap#Dosage in personal care basket#HealthyJuices entering to the Bolivian households#GovernmentalMeasures double year bonus announced creating uncertainty in the private sector
ARGENTINA#ConsumptionGrows but stills being affected by the price increases.#DryFoods&Infusions Grows even when having the highest price increase.#TopBrands of each category are driving the basket#ProximityIsTheKey of the household’s consumption
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CHILE#LowerSEL drive the market higher spending from Q3.13 vs Q3.12 #HighSEL in the last 3 years, a decrease in spending and consumption is noticed in this SEL households#TraditionalTrade achieves development in recent years, increasing participation in the Chilean market
PERU#LowerConsumptionLevel Generated by less purchase trips#ModernTrade Housewives increasing their purchase frequency in this channel#HighSEL are maintaining the basket
BRAZIL#PurchaseFrequencyFalling the chance of being chosen is dwinling#MediumClassSustainingConsumption In 2013 the C class that migrated from D / E continues consuming and driving purchase.#TraditionalTrade the channel that had lower volume and ticket before, now joins the big ones
CENTROAMÉRICA#SlightGrowInCAMBasket moderate growth in Basket in Central America, where the cluster of Personal Care is not recovered.#BeveragesContributesPositively Beverages cluster contributes to the basket growth in CAM, influenced mainly by juices, nectars and sodas#DairyPositiveContribute dairy cluster achieves growth mainly influenced by the category of powder milk
COLOMBIA#SpendingRecovery Without further impact, in the short term households reactivate its consumption#HighSELSpendMore High SEL are driving the development of spending without compensating the fall in low and middle SEL households#MoreHouseCleaning Beverages and food are still losing spend while home care is gaining frequency#PremiumConsumption Household spending in migrating to premium categories, generating a loss of basic consumer categories
VENEZUELA#AccumulatedInflation Already in September, they reached the estimate for 2013#FewExistance the shortage of supplies persist in all categories#NewRules The government made official an additional 10% in the minimum wage since November 1st
MEXICO#SupermarketGoesDown in the last trimester, supermarkets are losing value#TraditionalTrade categories of high rotation are gaining importance in the traditional trade#LessLoyalConsumers in modern trade, specially in warehouses#GlobalSituationAffects we begin to see some features of the recessive environment in Q3
ECUADOR
#
PersonalCareGrows
4 of 10 categories with the bigger penetration growth are from Personal Care basket, highlighting the recovery of creams, makeup and fragrances.
#
BasicProductsDevelopment
Oils & butters, detergent and powder milk are the fastest growing categories in Volume.
#
NewBrandsOfSoftDrinks
top brands like soft drinks and juices contract, but
a
new powder tea brand helps
to stabilize
the
basket
#
BaseOfThePyramid&ModernTrade
Lower SEL and supermarkets are the major contributors to market growth
Slide22Back to the beginning
VEN
PER
MEX
ECU
COL
CHI
CAM
Back to SummaryLatam
BOL
BRA
ARG
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VEN
PER
MEX
ECU
COL
CHI
CAM
BOL
BRA
ARG
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VEN
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MEX
ECU
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VEN
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MEX
ECU
COL
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ECU
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ECU
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Slide32Q1 2013 | KEY INDICATORS
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Slide33Q1 2013 | KEY INDICATORS
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Slide34About Kantar Worldpanel Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel’s expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations globally. With over 60 years’ experience, a team of 3,500, and services covering more than 55 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at www.kantarworldpanel.com.vn Contact us in Vietnam Kantar Worldpanel Vietnam58 Vo Van Tan Street, District 3, Ho Chi Minh City, Vietnamtel: +84 8 39306631fax: +84 8 39306632email: vietnam@kantarworldpanel.comwebsite: www.kantarworldpanel.com.vn
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