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Presentations text content in Click on each

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region

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MAT Q3 2013 | SUMMARY ASIA

Growth

≤ -0.5%

-0.5% <

Growth

≤ 5%

Growth

> 5%

Back to the beginning

#

HighIncomeWarning

Affluent shoppers are the ones driving the slowdown of FMCG growth. This trend is seen in Korea, Thailand, Philippines and Saudi Arabia.

#

HealthyBeverages

Functional drinks, RTD tea, 100% Fruit Juice, Sports Drink, Bird Nest…you name it. All healthy beverages with strong growth in the region.

#

NearbyOffline

outlets outgrow Hypermarkets. Minimarkets and Convenience stores are the emerging channels (Vietnam, Thailand, Taiwan, Korea)

%

Value

Change

FMCG – MAT

Q3

2013 vs.

Year

ago

Slide4

ASIA IN 10

CLICKS

Click on each country to display

or

hide

Insights

Back to the beginning

Slide5

By clicking on the country

insights will display. Click again to hide.

CHINA

PHILIPPINES

TAIWAN

SAUDI ARABIA

Details per country: click here

INDONESIA

VIETNAM

THAILAND

MALAYSIA

SOUTH KOREA

INDIA

#Stabilization

FMCG

Value growth at 7.1%, first quarter since Q2 2012 not experiencing a slower pace.#TopRetailer Sun-Art Group is the only key player to have seen significant growth this quarter reaching a share high of 8.3%.#PopCategory Functional drinks keep recruiting shoppers and enlarging basket size.

#HighInflation has reached almost 7% in the latest month.#FMCG_slowdown continues in Q3 2013 driven by Packaged Foods & Personal Care.#Small towns & Rural -earlier the growth engines- have also slowed down in terms of FMCG purchase.

#GrowthUncertainty Though FMCG picks up slightly in recent months thanks to improved economic situation, market growth slow-down hasn’t bottomed out in the long run.#Hyper-SupermarketSlackens Growth slows to 1-digit for the first time ever as fewer shoppers switch to Hyper-Supermarkets and some even switch back.#EmergingChannels: Minimarkets and Convenience Stores are booming in the current years, reaching 1/5 of urban shoppers.

#FrequentShoppers Urban Thai households´ Shopping Frequency continue to rise with CVS and PVS increasing faster than other channels as Hypermarkets lose share.#BeveragingTheWay Beverage is growing strongly driven by a variety of categories such as RTD Tea, Sterilized Milk, Carbonated Soft Drinks and 100% Juice.#DecliningTrend Pure Soluble Coffee and Coffee Creamer continued to witness decline due to switching trend to 3in1.

#GrowthSlowdown Downward market with frequency & price drop.#ShrinkingHighIncome High income group is cutting their spending dramatically.#OnlineOrNearbyOffline Along with sustainable online growth, nearby offline channels such as supermarket & CVS & drugstore outgrow hypermarket.

#SlowGDP Q3 GDP performed under par, even previous strong restaurant sector is showing lukewarm performance, possibly affected by the tainted cooking oil incident.#GoodSport Sports drink market is seeing light again since the mid-2011 plasticizer debacle, much thanks to the increasing sport population in Taiwan.#Have a cuppa Instant coffee growing steadily, thanks to strong performance from Costco.

#HomeCleanHome Household care products such as fabcons, bleaches, and scouring pads on an uptrend. Are households giving more importance to home care?#SnackingTime Cookies, wafers and cup cakes aggressively grew versus last year.#Sari-Sari Strong Despite expansion efforts of key retailers, nearly half of FMCG categories are still sourced from traditional trade.

#Slowdown FMCG growth continues to slowdown over the years which is evident across all the sectors and especially dairy and food.#Drivers Even though slowdown was observed across all the SEC'S, it is predominantly driven by affluent class.#Fastest growing category Air Freshner and Condensed Milk are the categories with growing volumes.

#InflationSlowsDown Indonesia’s Inflation Slows to 8.4% in September, as pressure eased on prices for food, transportation, communications and financial services after the Idul Fitri.#StayAwake RTD Coffee is the new hero in Beverages market. Growth is increasing significantly in both consumption and buyer base.#ConvenientLife Indonesian Household is showing interest in Cup Noodle category. The buyer base is doubled versus last year.

#

DairyIsImportant

 

Dairy prices are increasing, but consumers are strong supporter of the dairy sector!

#

RememberMe

Shoppers

need

to be reminded of the yummy peanut butter sandwich

!

#

HealthierRayaDrinks

?

Not only applies to CSD & Isotonic Drinks during the festive season but seeing more households leaning towards healthier RTD Tea as festive alternative?

Slide6

VN

TW

TH

KSA

PH

MY

KR

Back

to

Summary Asia

IN

ID

China

Back Homepage

Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5%0

MAT

Q3.13

MAT

Q3.12

MAT

Q3.11

BASKET TRENDS – %Value Change MAT

Q3´13

vs. YA

TOP 10 RECRUITERS IN CHINA (by

penetration

points

growth)

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

HypermarketWork unit/ Gift / Free sampleSupermarket/ CVSGroceryWholesalesOthers

Source

: MAT

Q313

vs YA

Category

Penetration

%

Slide7

VN

TW

TH

KSA

PH

MY

KR

IN

CN

Indonesia

Growth

≤ -0.5%

-0.5% <

Growth

≤ 5%Growth > 5%0

MAT

Q3.13

MAT Q3.12

BASKET TRENDS – %Value Change MAT

Q3.13

vs. YA

TOP 10 RECRUITERS IN

INDONESIA

(by penetration points growth)

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Traditional TradeMinimarketSupermarketHypermarketOthers

Source

: MAT

Q313

vs YA

Category

Penetration%

Back

to

Summary

Asia

Back

Homepage

Slide8

ID

CN

VN

TW

TH

KSA

PH

MY

KR

India

Kirana

/

Paan-Beedi

(

Traditional

)

Supermarkets

Chemist

Network

Marketing

Others

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Growth

≤ -0.5%

-0.5% <

Growth

≤ 5%

Growth

> 5%

0

BASKET TRENDS – %

Value

Change MAT Q3´13 vs. YA

MAT Q3.13

MAT Q3.12

TOP 10 RECRUITERS IN INDIA (by

penetration

points growth)

Source

: MAT

Q313

vs YA

Category

Penetration

%

MAT

Q3.11

Back

to

Summary Asia

Back

Homepage

Slide9

IN

ID

CN

VN

TW

TH

KSA

PH

MY

South Korea

Hypermarket

Supermarket

Internet

Mall

Door

to

door

M&Ps

Department

Store

Traditional

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Growth

≤ -0.5%

-0.5% <

Growth

≤ 5%Growth > 5%0

BASKET TRENDS – %Value Change MAT Q3´13 vs. YA

MAT Q3.13

MAT Q3.12

MAT Q3.11

TOP 10 FMCG BRANDS IN SOUTH KOREA (by consumer reach points)

Source: MAT Q313 vs YA Category Penetration%

Back

to

Summary

Asia

Back

Homepage

Slide10

KR

IN

ID

CN

VN

TW

TH

KSA

PH

Malaysia

Supers

Hypers

Grocery

& PVS

Direct

Sales

Others

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Growth

≤ -0.5%

-0.5% <

Growth

≤ 5%

Growth

> 5%

0

BASKET TRENDS – %

Value

Change

MAT

Q3´13

vs. YA

MAT Q3.13

MAT Q3.12

MAT Q3.11

TOP 10 RECRUITERS IN MALAYSIA (by

penetration

points growth)

Source

: MAT

Q313

vs YA

Category

Penetration

%

Back

to

Summary Asia

Back

Homepage

Slide11

MY

KR

IN

ID

CN

VN

TW

TH

KSA

Back to Summary Asia

Back Homepage

Philippines

Sari-sari

Stores

Modern

Trade

Groceries

Market

Stalls

Drug

StoresOthers

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Growth

≤ -0.5%

-0.5% < Growth ≤ 5%Growth > 5%0

BASKET TRENDS – %Value Change MAT Q3´13 vs. YA

MAT Q3.13

MAT Q3.12

MAT Q3.11

TOP 10 RECRUITERS IN PHILIPPINES (by

penetration

points

growth

)

Source

: MAT

Q313

vs YA

Category

Penetration

%

Slide12

PH

MY

KR

IN

ID

CN

VN

TW

TH

Kingdom Saudi Arabia

Growth ≤ -0.5%-0.5% < Growth ≤ 5%Growth > 5%0

MAT

Q3.13

MAT

Q3.12

MAT Q3.11

BASKET TRENDS – %Value Change MAT

Q3.13

vs. YA

TOP

RECRUITERS

IN KSA (by penetration points growth)

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Source

: MAT

Q313

vs YA

Category

Penetration

%

Hyper

/

Super

Baqala

Mini

market

Wholesale

Pharmacy

Others

Back

to

Summary

Asia

Back

Homepage

Slide13

KSA

PH

MY

KR

IN

ID

CN

VN

TW

Thailand

Grocery

&

Provision

Hypermarket

CVS

SupermarketDirect SalesOthers

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Growth

≤ -0.5%

-0.5% <

Growth

≤ 5%

Growth

> 5%

0

BASKET TRENDS – %

Value

Change

MAT

Q3´13

vs. YA

MAT

Q3.13

MAT

Q3.12

MAT Q3.11

TOP 10 RECRUITERS IN THAILAND (by

penetration

points growth)

Source

: MAT

Q313

vs YA

Category

Penetration

%

Back

to

Summary Asia

Back

Homepage

Slide14

TH

KSA

PH

MY

KR

IN

ID

CN

VN

Taiwan

Hypermarkets

Nat

.

Coop

CVS

Drug

Stores

Direct

Sales

SupermarketsOthers

%CHANGE FMCG BASKET PER SOCIAL ECONOMIC LEVEL

Growth

≤ -0.5%

-0.5% < Growth ≤ 5%Growth > 5%0

BASKET TRENDS – %Value Change MAT Q3´13 vs. YA

MAT Q3.13

MAT Q3.12

MAT Q3.11

TOP 10 FMCG RECRUITERS IN TAIWAN (by penetration point growth)

Source: MAT Q313 vs YA Category Penetration%

Back

to

Summary

Asia

Back

Homepage

Slide15

TW

TH

KSA

PH

MY

KR

IN

ID

CN

Vietnam

Street

Shops

Modern

Trade

Wet

Market

Specialty

Direct

Sales

Others

BASKET TRENDS – %

Value

Change MAT Q3´13 vs. YAURBAN 4 CITIES

BASKET TRENDS – %

Value

Change MAT Q3´13 vs. YARURAL

Note: Data excluding gift

Note: Data Urban 4 cities

MAT Q3.13

MAT Q3.12

MAT Q3.11

TOP 10 RECRUITERS IN VIETNAM (by penetration points growth)

Source

: MAT

Q313

vs YA

Category

Penetration

% -

Urban

4

Cities

Back to Summary Asia

Back

Homepage

Slide16

16

ASIA | KEY INDICATORS 2013

Sources

:

IMF, National Bureau of Statistics of China, Trading economics, India Ministry of statistics & Programme Implementation, Central Statistic Bureau Indonesia, Bank of Korea, Statistics.gov.my, Department of Statistics Malaysia, Bank Negara Malaysia, www.nscb.gov.ph, National Statistical Coordination Board, NESDB, Bank of Thailand, General Statistics Office of Vietnam, Saudi Arabian Monetary Agency, Taiwan Department of Statistics, www.imf.org*Notice that each country FMCG includes all the categories tracked locally, which are not necessarily the same across Asia. In India, limited number of categories reported due to KWP not recording price)

Back to Summary Asia

Back

Homepage

Slide17

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to

Summary Asia

Back

Homepage

Slide18

Q3 2013

Back to the beginning

Slide19

Q3 2013 | SUMMARY LATAM

Back to the beginning

#SlowGrowth A weak external demand reduces the growth in the region reaching 2.25% GDP growth YTD Oct., the lowest rate in 4 years#ExchangeRates LatAm under influence of global financial market volatility, responded to it by controlling exchange rate volatility.#LessFood Foods Basket the most affected in the region with the lowest growth mainly in Colombia and Mexico

(1) Source: IMF – 2013

Slide20

LATAM iN 10 CLIKS

Click on each country to display or hide Insights

Back to the beginning

Slide21

CHILE

ARGENTINA

BRAZIL

BOLIVIA

PERU

ECUADOR

VENEZUELA

COLOMBIA

MÉXICO

CAM

BOLIVIA

#PracticalityIsTrend in clothes care basket and powder soap#Dosage in personal care basket#HealthyJuices entering to the Bolivian households#GovernmentalMeasures double year bonus announced creating uncertainty in the private sector

ARGENTINA#ConsumptionGrows but stills being affected by the price increases.#DryFoods&Infusions Grows even when having the highest price increase.#TopBrands of each category are driving the basket#ProximityIsTheKey of the household’s consumption

With 1 click on the country you open the most significant insights, with another click you close them

CHILE#LowerSEL drive the market higher spending from Q3.13 vs Q3.12 #HighSEL in the last 3 years, a decrease in spending and consumption is noticed in this SEL households#TraditionalTrade achieves development in recent years, increasing participation in the Chilean market

PERU#LowerConsumptionLevel Generated by less purchase trips#ModernTrade Housewives increasing their purchase frequency in this channel#HighSEL are maintaining the basket

BRAZIL#PurchaseFrequencyFalling the chance of being chosen is dwinling#MediumClassSustainingConsumption In 2013 the C class that migrated from D / E continues consuming and driving purchase.#TraditionalTrade the channel that had lower volume and ticket before, now joins the big ones

CENTROAMÉRICA#SlightGrowInCAMBasket moderate growth in Basket in Central America, where the cluster of Personal Care is not recovered.#BeveragesContributesPositively Beverages cluster contributes to the basket growth in CAM, influenced mainly by juices, nectars and sodas#DairyPositiveContribute dairy cluster achieves growth mainly influenced by the category of powder milk

COLOMBIA#SpendingRecovery Without further impact, in the short term households reactivate its consumption#HighSELSpendMore High SEL are driving the development of spending without compensating the fall in low and middle SEL households#MoreHouseCleaning Beverages and food are still losing spend while home care is gaining frequency#PremiumConsumption Household spending in migrating to premium categories, generating a loss of basic consumer categories

VENEZUELA#AccumulatedInflation Already in September, they reached the estimate for 2013#FewExistance the shortage of supplies persist in all categories#NewRules The government made official an additional 10% in the minimum wage since November 1st

MEXICO#SupermarketGoesDown in the last trimester, supermarkets are losing value#TraditionalTrade categories of high rotation are gaining importance in the traditional trade#LessLoyalConsumers in modern trade, specially in warehouses#GlobalSituationAffects we begin to see some features of the recessive environment in Q3

ECUADOR

#

PersonalCareGrows

4 of 10 categories with the bigger penetration growth are from Personal Care basket, highlighting the recovery of creams, makeup and fragrances.

#

BasicProductsDevelopment

Oils & butters, detergent and powder milk are the fastest growing categories in Volume.

#

NewBrandsOfSoftDrinks

top brands like soft drinks and juices contract, but

a

new powder tea brand helps

to stabilize

the

basket

#

BaseOfThePyramid&ModernTrade

Lower SEL and supermarkets are the major contributors to market growth

Slide22

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

Back to SummaryLatam

BOL

BRA

ARG

Slide23

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide24

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide25

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide26

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide27

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide28

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide29

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide30

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide31

Back to the beginning

VEN

PER

MEX

ECU

COL

CHI

CAM

BOL

BRA

ARG

Back to SummaryLatam

Slide32

Q1 2013 | KEY INDICATORS

Back to the beginning

Slide33

Q1 2013 | KEY INDICATORS

Back to the beginning

Slide34

About Kantar Worldpanel Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. Its High Definition Inspiration™ approach combines market monitoring, advanced analytics and tailored market research solutions to deliver both the big picture and the fine detail that inspire successful actions by its clients. Kantar Worldpanel’s expertise about what people buy or use – and why – has become the market currency for brand owners, retailers, market analysts and government organisations globally. With over 60 years’ experience, a team of 3,500, and services covering more than 55 countries directly or through partners, Kantar Worldpanel delivers High Definition Inspiration™ in fields as diverse as FMCG, impulse products, fashion, baby, telecommunications and entertainment, among many others. For further information, please visit us at www.kantarworldpanel.com.vn Contact us in Vietnam Kantar Worldpanel Vietnam58 Vo Van Tan Street, District 3, Ho Chi Minh City, Vietnamtel: +84 8 39306631fax: +84 8 39306632email: vietnam@kantarworldpanel.comwebsite: www.kantarworldpanel.com.vn

KWPVietNam

Kantar Worldpanel Vietnam


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