PDF-(BOOS)-The Social Media Strategist Build a Successful Program from the Inside Out

Build a powerful social media strategy to increase buzz8212and the bottom lineIn today8217s fastpaced professional climate large companies are learning that launching a website and taking a waitandsee approach to engaging customers is not enough Competition is fierce and those who master the social media space are the ones who come out on top There is greater urgency than ever before to establish a vibrant social media program8212and it all starts with a key strategist who can best organize and leverage all of the organization8217s resources to cut through the bureaucracy and get realtime resultsThis is where The Social Media Strategist comes in Before tackling specific social media programs you first have to get your own organization8212and everyone in it8212on board with making social media a business strategy priorityChristopher Barger the awardwinning former social media director at General Motors and IBM8217s former 8220bloggerinchief8221 describes all the challenges particular to getting a comprehensive social media program off the ground in a large firm The Social Media Strategist teaches you how toManage internal office politics from your legal team to the policy makers to the human resource departmentPresent new ideas to lawyers and executives in a compelling convincing wayTeach your employees the guidelines and protocols they8217ll need to represent your companyTurn your organization into a true media outlet publishing content that is generated by inhouse employees and is truly engaging to an outside audience8220Telling a company from the outside what it should do is one thing8221 writes Barger 8220Actually making it happen from the inside is quite another8221 Here he takes the bold step of starting where all successful endeavors begin by planning well by putting all the moving parts in the right place by constructing a solid foundationConsult The Social Media Strategist and build the bestsuited social media infrastructure for your company Then and only then can you begin to raise your profile connect with customers and increase your profits using the most powerful new business tool. 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