1 2 Chapter Remix The digital world affects every

tatyana-admore
Published  · 19 slides · 0 views
↓ Download
1 2 Chapter Remix The digital world affects every
1 / 1
1 2 Chapter Remix The digital world affects every - slide 1 of 19 1 2 Chapter Remix The digital world affects every - slide 2 of 19 1 2 Chapter Remix The digital world affects every - slide 3 of 19 1 2 Chapter Remix The digital world affects every - slide 4 of 19 1 2 Chapter Remix The digital world affects every - slide 5 of 19 1 2 Chapter Remix The digital world affects every - slide 6 of 19 1 2 Chapter Remix The digital world affects every - slide 7 of 19 1 2 Chapter Remix The digital world affects every - slide 8 of 19 1 2 Chapter Remix The digital world affects every - slide 9 of 19 1 2 Chapter Remix The digital world affects every - slide 10 of 19 1 2 Chapter Remix The digital world affects every - slide 11 of 19 1 2 Chapter Remix The digital world affects every - slide 12 of 19 1 2 Chapter Remix The digital world affects every - slide 13 of 19 1 2 Chapter Remix The digital world affects every - slide 14 of 19 1 2 Chapter Remix The digital world affects every - slide 15 of 19 1 2 Chapter Remix The digital world affects every - slide 16 of 19 1 2 Chapter Remix The digital world affects every - slide 17 of 19 1 2 Chapter Remix The digital world affects every - slide 18 of 19 1 2 Chapter Remix The digital world affects every - slide 19 of 19
Description
1 2 Chapter Remix The digital world affects every aspect of business, every aspect of marketing and every aspect of the marketing mix. Some argue that physical distribution, selling and pricing absorb the biggest impact. In fact, all the

Related Topics

Download this presentation From Below

"1 2 Chapter Remix The digital world affects every" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.

Presentation Transcript

01
1 2 Chapter Remix The digital world affects every aspect of business, every aspect of marketing and every aspect of the marketing mix. Some argue that physical distribution, selling and pricing absorb the biggest impact. In fact, all the elements of the marketing mix are affected by this new world. This chapter shows you exactly how to evaluate the options for varying your organization’s marketing mix.<br>
02
2 2.1 Introduction to remix The digital marketing mix is changing Products become services
Customers create communities that extend the brand into new online experiences Figure 2.1 The 7Ps of the classic marketing mix<br>
03
3 2.2 What is the marketing mix? Product
Price
Place
Promotion
People
Processes
Physical evidence 7Ps Booms & Bitner (1981) = 5Is Pepper & Roger (1981) Identification
Individualization
Interaction
Integration
Integrity 4Cs Lautenborn (1990) + Customer needs & wants
Cost to the customer
Convenience
Communication 4Es Rothery (2008) Experience
Every place
Exchange
Evangelism Stick to customers
Listen to them using social media
Lead marketing research to learn what they need
Supply it better than the competition by mixing the right mix<br>