1 Digital Marketing: also called online marketing,

Transcript:1 Digital Marketing: also called online marketing,:
1 Digital Marketing: also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing can be described as actively promoting products and services using digital distribution channels as an alternative to the more traditional mediums such as television, print and radio. Indiamart Justdial 2 What does digital marketing consist of? Website design Search engine optimization (SEO) Pay per click (PPC) Social media marketing (SMM) Email marketing Display advertising (banner ads) Affiliate marketing Content marketing Online reputation management (ORM) Search Engine Marketing (SEM) 3 Digital marketing objectives: One way to make sure you are found on the web is with an optimized digital marketing strategy. Most digital marketing strategies and campaigns have following 5 objectives. Reaching the right audience To engage with your audience To motivate your audience to take action Efficient spending on your campaign Return on investment (ROI) Digital marketing goal Digital marketing is about generating sales and/or capturing leads from customers that are searching on the Internet for answers. 4 Need of digital marketing: 5 Digital marketing strategy : 6 Online / Internet digital Marketing Offline digital Marketing Online/ off line Digital marketing: 7 Digital Marketing SEM Web Design Video Production Branding Content Marketing App Development SEO Email marketing Social Media Online/ off line Digital marketing: 8 Digital Marketing Benefits: 9 Disadvantages Of Digital Marketing: 10 Indiamart Digital Marketing Platform: Justdial