3rd-Party Demand Generation Program Setup

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3rd-Party Demand Generation Program Setup
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3rd-Party Demand Generation Program Setup Checklist Step 1Targeting Parameters Use intent data signals to prioritize which accounts demand partners should target. (Its also a good idea to segment these intent-identified accounts into

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01
3rd-Party Demand Generation Program Setup Checklist Step 1—Targeting Parameters
Use intent data signals to prioritize which accounts demand partners should target. (It’s also a good idea to segment these intent-identified accounts into separate campaigns based on the topics/keywords they’re actively researching.)
Or, if not using intent data…
Provide simple target-account list (TAL) or ideal-customer profile (ICP) info
Set target-persona parameters
Roles
Seniority level
Choose which geographic locations to target (consider locations of intent signals)
Step 2—Lead Specifications
Select lead volume for:
Lead pacing
Leads per account
Set any additional qualifying questions/fields (e.g., job title, product interest, phone number, etc.)
Step 3—Content
Assign 3-5 content assets—including abstracts—per campaign, based on:
Relevant subjects (as identified in intent data)
Buyer-journey stage
Check publisher proof-of-concept (POC) to ensure your content is published/displayed according to your brand guidelines
Step 4—Lead Delivery
Set lead-delivery preference
Set up direct integration marketing automation or CRM system (suggested)
Or…
Choose direct file delivery
Step 5—Lead Routing
Route leads to appropriate email nurture tracks (preferable) or sales-development reps (SDRs)
Step 6—Program Measurement
Measure and analyze program performance by: Conversion rates
Target-account engagement
Opportunities created
Influenced sales-pipeline value/revenue
Program ROI<br>