A Review for the essay and Presentation: Arguments

Transcript:A Review for the essay and Presentation: Arguments:
A Review for the essay and Presentation: Arguments from the articles in the Kit on University and Popular culture University and Society Popular culture Intellectualism Anti-intellectualism A university is an institution of higher education and of research, which grants academic degrees. University shapes intellectuals Its tools: disciplines, professors, curricula, Libraries, readings Outcome: Shaping individual’s minds, thoughts, professions and careers. Popular culture shapes public assumptions and opinions on Intellectuals. e.g.: movies or Ads shape the popular images of professors, students, and schools. Intellectualism: Content and methods of one who pursues knowledge in science and art. Anti-intellectualism describes hostility towards, or a mistrust of intellectuals, and their intellectual pursuits. expressed in various ways: e.g., attack on the merits of science, education, or literature Anti-intellectualism (contd.) Reflects an attitude that simply takes "intellectualism" with a grain of salt Assumes that intellectuals may be vain or narcissistic in their self-image, “Common people” view intellectuals as a fallible human archetype. Where does it exist? In every country Most influential in USA New England Puritan writer John Cotton wrote in 1642: "The more learned and witty you bee, the more fit to act for Satan will you bee." Popular cultural representations: Movies, TV and other pop media Dimitriadis, G (2006) : Representations have cumulative power Conversations privilege certain thought and discourses Dimitriadis, G. (2006) 'On the Production of Expert Knowledge: Revisiting Edward Said's work on the intellectual', Discourse: Studies in the Cultural Politics of Education, 27:3, 369 – 382. On university & Popular culture Morrison (2000): University must examine, evaluate, posit and reinforce values. Giroux (2002): Corporate culture has intruded into and taken over the university Tsoukas: Popular public assumption is the authorities’ knowledges (i.e. information) give them the power to manage the society. On popular media: Winter, J (2002): The repercussions of the media concentration in Canada for the general public are the loss of editorial autonomy of each paper and its columnists. corporate headquarters, not the editors make news judgments. In this process, dissenting views are censored and repressed. Yang, M., et al.(2006): Media advertising affects consumers' purchase decisions might not only be conscious but unconscious. Characters’ use of brands and a story association with brands than brands placed in the background are recognized at higher levels of cognition. Andrejevic, M (2011): Relentless privatization of a publicly funded Internet as a public space has led to the commercial colonization that turned it into an