Academic Corporate Relations: Essential Elements

Transcript:Academic Corporate Relations: Essential Elements:
Academic Corporate Relations: Essential Elements Sacha Patera, PhD NACRO Benchmarking Committee Co-Chair Associate Director of Corporate Relations Northwestern University Emily Abbott NACRO Benchmarking Committee Co-Chair Associate Director of Corporate Relations California Institute of Technology NACRO Conference 2011 Aug 1-3, 2011 Ann Arbor MI Tightened governance rules Shareholder expectations Greater accountability Global competition Deregulation Companies seek greater value from academic relationships Which university priorities match corporate objectives? Corporations have transitioned from donors to investors NACRO 2010 surveys 45 CR programs. What kind of interactions with industry are you seeking? University CR programs are in transition Companies seek comprehensive relationships with universities Recruitment of students Research collaborations Intellectual property and licensing Intellectual capital and expertise Use of specialized facilities Economic development Procurement and vending Executive education Advisory roles on boards …. No two universities will have identical corporate relations programs: public or private status size of faculty and student populations specialization: business, engineering, medical schools, etc. importance in the local economy and business sector engagement Essential elements can be adopted by any CR program Institutional support Mutual benefits One-stop shopping Integrated research development Campus coordination NACRO BC identifies 5 essential elements of successful CR programs Maximize the flow of all corporate resources to support the university’s teaching and research missions Assigned to coordinate the relationship on campus Identify which University units will deliver the value and help them coordinate Encourages internal sharing, coordination and collaborations Adjustment of metrics and incentives reflecting comprehensive CR #1: Institutional support underlies a successful CR program Identify and match the company’s strategic needs and the university's strengths Bridge cultural and linguistic differences Provide a consistent university interface for industry Facilitate connections to university contacts #2: Articulate the mutual benefits of the relationship Examples of mutual benefits Essential Elements of a Productive Twenty-First Century University Corporate Relations Program Network of Academic Corporate Relations Officers, Benchmarking Committee, White Patper, Aug 2, 2011 #3: CR Programs provide one-stop shopping Essential Elements of a Productive Twenty-First Century University Corporate Relations Program Network of Academic Corporate Relations Officers, Benchmarking Committee, White Patper, Aug 2, 2011 Central to all points of entry Simplifies access Accelerates access By-passes silos Expand single projects Build strategic alliances Facilitate interactions #4: Integrate the development of research Research Administration Office for Development Faculty Company X needs: Students Research Licensing Technology Transfer Office Corporate Relations Better, simpler and faster access By-passes silos Facilitate interactions Example of a research alliance