Advice for Interacting with News Media Emily

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Advice for Interacting with News Media Emily Lakdawalla (planetary.org) Based on a workshop by George Merlis (masterthemedia.com) Before the Interview Do not do an interview in response to a cold call Set a time for a call back Research the

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01
Advice for Interacting with News Media Emily Lakdawalla (planetary.org)
Based on a workshop by George Merlis (masterthemedia.com)<br>
02
Before the Interview Do not do an interview in response to a cold call
Set a time for a call back
Research the reporter (or ask your PIO to)
Find out level/trustworthiness
Prepare
Develop an agenda: 2 to 5 points
Read article that prompted media request
Practice
Ask PIO or friend to shoot you questions<br>
03
During the interview Respect your audience
Don’t condescend. Avoid jargon & acronyms. Quell irritation.
Do provide context.
Speak in soundbites
Complete sentences: subject, verb, object, end thought, go to next thought.
Avoid speculation
If you don’t understand/don’t like a question, bridge to your agenda
There’s no such thing as “off the record”
Follow up<br>