Alberta Business Beat Volume 5, April 2014

Alberta Business Beat Volume 5, April 2014
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Alberta Business Beat Volume 5, April 2014 Background and Methodology Background Objectives Background ATB Financial commissioned NRG Research Group to conduct a survey of 300 randomly selected small- to medium-sized businesses in Alberta

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01
Alberta Business Beat Volume 5, April 2014<br>
02
Background and Methodology<br>
03
Background & Objectives Background
ATB Financial commissioned NRG Research Group to conduct a survey of 300 randomly selected small- to medium-sized businesses in Alberta each quarter, beginning in Q1 2013.
The purpose of these studies is to gain an understanding the challenges faced by small- to medium-sized businesses in Alberta, and to track confidence in the business climate in Alberta.

Research Objectives
Measure business owners and managers’ perceptions of the current business climate compared with six months ago, as well as their assessments of what the business climate will be like six months from now;
Understand the need of cash flow management and the habits and tools business owners use to maintain an understanding of their company’s financial management.
Explore gender differences when it comes to managing their business, cash flow management and future investment plans; and,
Profile the firmographics as well as respondent demographics for small- to medium-sized businesses in Alberta.<br>