ALDI: Corporate Responsibility Strategy Madeline

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ALDI: Corporate Responsibility Strategy Madeline Bird, Elaina DeHoratius, Kate Morrison, Helen Phillips-White Theme Aldi must capitalize on opportunities presented by the current zeitgeist of corporate social responsibility in the United

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ALDI: Corporate Responsibility Strategy Madeline Bird, Elaina DeHoratius, Kate Morrison, Helen Phillips-White<br>
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Theme Aldi must capitalize on opportunities presented by the current zeitgeist of corporate social responsibility in the United States in order to increase its visibility and enhance its public image.<br>
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Background Current Sustainable Business Practices
Organic product offerings
Living wages/benefits
Current Low-Cost Business Practices
Low property costs
Low labor costs
Limited product assortment
Marketing and Public Relations
Current policy-no publicity
Cultural Values - vanity highly discouraged
Customer Trust - built through simplicity<br>