ASEF Risk Communication for Public Health

Transcript:ASEF Risk Communication for Public Health:
ASEF Risk Communication for Public Health Emergencies, 2015 Objectives Share experience and expertise Understand the importance and challenge of reflecting the voices of healthcare workers in national risk communication Isolate key barriers to implementing national risk communication strategies Develop recommendations for strengthening national risk communication strategies What should be the top priority activities in your current emergency risk communication strategies? media relations IEC materials social media community engagement social mobilization Pre-Workshop Survey: Top priority activities in your current risk communication strategies 1. media relations 2. IEC materials 3. social media 4. community engagement 5. social mobilization On a scale of 1-5, how would you currently classify your country or organization's level of emergency risk communication preparedness? We are not prepared -- -- -- We are very prepared On a scale of 1-5, how would you currently classify your country or organization's level of risk communication preparedness? We are not prepared: 1 0 0% 2 3 10% 3 10 33.3% 4 15 50% We are very prepared: 5 2 6.7% Ranking Methodology 5. In terms of Dialogue with those affected and involved, rank the most significant barriers to success (Priority Ranking) Lack of guidelines and formal listening procedures Inadequate budget and human resources support Weak levels of leadership engagement and endorsement Lack of emergency engagement exercises and training Practical tools and templates to support dialogue Other A: 319 B: 255 C: 353 D: 281 E: 275 F: 200 Module 1: key discussion 70% -- communicate a serious, emerging risk immediately, prior to lab or other confirmation 57% -- organizations resist transparency due to incomplete information Transparency is a crucial issue in supporting all emergency risk communication objectives Key transparency barriers: 1) Ensuring leadership engagement/endorsement 2) Lack of guidelines/policies Endorse Reject Debate Key Transparency abilities: 1) Rapid approval of warnings and advisories 2) Adherence to decision making principles – in a regulation, policy or guideline Endorse Reject Debate Module 2: key discussion “If no agreement can be reached on whether or not to warn of potential EATEX risk, what do you do?” 71% -- warn of the potential risk even if a coordinated/compromise cannot be reached Coordination barriers: 1) Ensuring leadership engagement and endorsement 2) Lack of guidelines/policies Endorse Reject Debate Coordination abilities: 1) Identification/engagement of focal points 2) Communication coordination structure 3) Sharing risk communication messages and strategies during a serious public health event Endorse Reject Debate Module 3: key discussion