Author name Author title Communications Planning

Transcript:Author name Author title Communications Planning:
Author name Author title Communications Planning Planning for Webex Teams Success Purpose of this document: A guide for customers on the structure and approach to writing a communications plan for Webex Teams launches. Find your channels Pay close attention to copy, tone of voice and language. Conduct an analysis of your internal channels to understand which ones work best. A posture of ‘tell, not sell’ and ‘demonstration, not declaration’ works best in written communications. Avoid saturation across the channels so people aren’t put off by too much messaging Find champions, advocates, and super connectors Track and monitor click through and conversion rates to understand which channels work best for different types of messaging and adjust according to the data collected Find locations where posters and flyers work best to re-enforce messaging with slogans, straplines and stings. Consider creating QR codes for scanning with a mobile device to direct people to online content. Example communications plan Understand the need for different messaging to different audiences and channels Highly granular sequencing of messages that can be adapted based on changing conditions on email and internal social network Use channels that work best for each audience (e.g. SMS) Manage headset logistics to provide joined up user experience to improve adoption Physical flyers. How to guides, promotional gifts, posters Attention to detail on who transmits to get maximum response rates