B BARNA Management School Consulting Team OYO

Transcript:B BARNA Management School Consulting Team OYO:
B BARNA Management School Consulting Team OYO Hotels USA: Coming to America Presented by: Alexander Diaz, Betsy Jimenez, Loren Medrano & Nathalie Duarte January 2020 AGENDA CONTEXT “Unicorns of unicorns” One of the largest hotel in the world 7 markets – India, China and UK among other KEY ISSUE + RECOMMENDATION KEY ISSUE + RECOMMENDATION RECOMMENDATION: UPDATE TO A NEW BUSINESS MODEL OBJECTIVES Develop a sustainable business model Guarantee IPO Attractiveness Determine if Michel’s has a real opportunity ANALYSIS Business Model EMERGING COUNTRIES TRANSFORM HOTELS WITH TECHNOLOGY OYO INVESTS IN HOTEL STANDARIZATION AND PRESENTATION OYO GETS A COMISSION (18%) FRANCHISE BUSINESS MODEL IMPROVED BY: INTUITIVE APP (10 MM DOWNOLADS) OFFERING TECH – DIFFERENT SERVICES BUDGET MARKET FROM TO ANALYSIS Value Proposition Canvas Transparency Standard experience Variability in service and customer experience Discoverability False claims High quality room at low price ANALYSIS Value Proposition Canvas Transparency Standard experience Variability in service and customer experience Discoverability False claims High quality room at low price Small mom-and-pop hotels to a NEW LEVEL ANALYSIS SCOT Adapt business model to develop countries Select the right room design for each partner High tech knowledge and structure IT algorithms for business purpose (occupancy increased between 25% - 65%) 1 million rooms 350,000 daily visitors 24/7 customer service S C O T 18,000 unbranded hoteliers in USA. High competitive environment. B BARNA Management School Consulting Team STRATEGY ALTERNATIVES 1 2 3 ALTERNATIVES 1 2 3 CRITERIA DECISION MATRIX DECISION MATRIX B BARNA Management School Consulting Team Update to a new business model Recommendation: WHY IS THIS YOUR BEST OPTION? SUCCESS! B BARNA Management School Consulting Team ACTION PLAN How we are going to update to a new business model? Increase room occupancy. Expand to new verticals leveraging on current assets. WHAT 1. Increase room occupancy rate. Keep OYO’s mission to be the world leader based on rooms. WHY HOW Start operations in USA. Increase rooms in actual markets (920,000 rooms to 2023 worldwide). 2. Expand to new verticals leveraging on current assets High tech expertise (1,000 IT engineers) A clear services portfolio development WHY HOW 1. Identify which new business areas requires OYO services with actual technology. 1. Expand to new verticals leveraging on current assets HOW Sell app positions to your clients. 2. Open your product segment range to respond to consumer needs. *It will require a higher commission for big chains. 3. Incorporate branded content in