Ballot Measure Fundraising— Basics, Budgeting, &

Transcript:Ballot Measure Fundraising— Basics, Budgeting, &:
Ballot Measure Fundraising— Basics, Budgeting, & Call Time Annie Eagan Consulting The BASICS Fundraising is a reflection of your campaign Coalition — Diverse group of community supporters/donors Message — Practice campaign talking points as you ask for money Goals — Meets campaign budget Fundraising starts first… so where do you begin? List building — Build a database of your network and organizational networks that are leading the campaign. Endorsements — Recruit early support from elected officials, Labor, Business leaders, and organizations focused on early education. Fundraising deadlines — Learn the fundraising deadlines leading up to Election Day Finance Plan and Finance Committee — map your fundraising to help you reach goal, and recruit proven fundraisers to help you meet budget. Message — Know your “Why?” Leadership — What are the top three reasons why you are a leader with this community organization? Fundraising — What are the top three reasons why you are raising? Audience — What are the common values you share with your donor/target supporter? Early Money The campaign that raises significant early money generates three things: buzz, momentum, and viability. Call Time -- scheduled time set aside in your daily calendar for fundraising outreach Phone calls — Call ten targets a day to recruit them as donors and endorsers. Meetings — In person meetings are one of the best ways to recruit support and investment. Emails — Send individual emails to like minded individuals and organizations to recruit financial support. Texts —Some donors prefer texting, knowing their preferences makes you a good fundraiser. BUDGET Building a budget for success Finance Plan -- Write a campaign finance plan for your campaign or organization by setting a goal for each fundraising target. Finance Committee -- Ask endorsers, friends, and colleagues to WRITE AND/OR RAISE for you, while you fundraise at the same time. Budget myths A donation is only money. I can raise all my donations online without making any phone calls. Other people will raise all my money for me. I will reach my fundraising goals with small donations of $25 to $100. I will reach my fundraising goals with major contributions, and no low-dollar donations. Sample Finance Plan Insert here, REVIEW AND DISCUSS CALL TIME Fundraising Call Time - overview Mapping the Power of Personal Contact. When in doubt be honest. Practice your campaign message. Know your audience. Make it fun! What is the goal of your