Bleisure Module 713: Multinational and tourist groups Presentation by Arsiriy Karl and Baechler Magalie on November 11th 2013 1 Table of contents Introduction Definition and examples Companies using bleisure What encourages bleisure and
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Presentation Transcript
01
Bleisure Module 713: Multinational and tourist groups
Presentation by Arsiriy Karl and Baechler Magalie on November 11th 2013 1<br>
02
Table of contents Introduction
Definition and examples
Companies using bleisure
What encourages bleisure and opportunities
Different views on bleisure
Relationship between travel law, leisure and business
Conclusion
Sources 2<br>
03
1) Introduction More people traveling
Travel for leisure and business purposes
Mix of these categories: bleisure 3<br>
04
2) Definition and examples From Collins Dictionary: « Bleisure is the blurry line between business and leisure trips »
Growing trend in travel industry
First emerged in USA and then Europe
Top destinations for bleisure in USA: San Diego, Seattle and Denver 4<br>
05
5 Source:
Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/
Also used by Roland Schegg Vacation time goes unused by most Americans<br>
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3) Companies using bleisure Design Hotels
James Hotels
Ritz-Carlton (Marriott)
Starwood Hotels
CitizenM 6<br>
07
4) What encourages bleisure and opportunities LCCs and TCs methods
Globalisation of information and merging life styles
Hotel loaylty programs
Lost opportunities: www.bleisure.com/
Cruising? 7<br>
08
5) Different views on bleisure Benefits for employees and employers
Employees: less tired, save money, not frustrated but happier, spend more time with family
Employers: save money, better image of company, more efficient and productive 8<br>
09
6) Relationship between travel law, leisure and business Further legal trend evolution in comparison with traditional packages 9<br>
10
7) Conclusion New trend
Has a lot of advantages
Will probably expand in Eastern countries 10<br>
11
8) Sources Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from http://www.travelandleisure.com/articles/best-hotel-loyalty- programs
Bluiminck, Natalie (2010). Beste en slechtste hotel van Nederland". Retrieved from http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/
Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved from http://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/
Colling Dictionary. (2012). Bleisure. Retrieved from http://www.collinsdictionary.com/submission/5426/Bleisure
Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved from http://www.parliament.uk/briefing-papers/sn06040
Design Hotel AG. Best of bleisure. Retrieved from http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9
Dezeen.(2008).. CitizenM by Concrete. Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/
Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-special- report-bleisure-principle
Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/
Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitality- news/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier +%28eHotelier+Global+Hospitality+News%29
Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from http://www.ajc.com/news/business/bizcations- provide-fun-on-budget-in-tight-times/nQt9c/
The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece 11<br>
