Bleisure Module 713: Multinational and tourist

Transcript:Bleisure Module 713: Multinational and tourist:
Bleisure Module 713: Multinational and tourist groups Presentation by Arsiriy Karl and Baechler Magalie on November 11th 2013 1 Table of contents Introduction Definition and examples Companies using bleisure What encourages bleisure and opportunities Different views on bleisure Relationship between travel law, leisure and business Conclusion Sources 2 1) Introduction More people traveling Travel for leisure and business purposes Mix of these categories: bleisure 3 2) Definition and examples From Collins Dictionary: « Bleisure is the blurry line between business and leisure trips » Growing trend in travel industry First emerged in USA and then Europe Top destinations for bleisure in USA: San Diego, Seattle and Denver 4 5 Source: Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/ Also used by Roland Schegg Vacation time goes unused by most Americans 3) Companies using bleisure Design Hotels James Hotels Ritz-Carlton (Marriott) Starwood Hotels CitizenM 6 4) What encourages bleisure and opportunities LCCs and TCs methods Globalisation of information and merging life styles Hotel loaylty programs Lost opportunities: www.bleisure.com/ Cruising? 7 5) Different views on bleisure Benefits for employees and employers Employees: less tired, save money, not frustrated but happier, spend more time with family Employers: save money, better image of company, more efficient and productive 8 6) Relationship between travel law, leisure and business Further legal trend evolution in comparison with traditional packages 9 7) Conclusion New trend Has a lot of advantages Will probably expand in Eastern countries 10 8) Sources Bennett, A. (2009). Best Hotel Loyalty Programs. Retrieved from http://www.travelandleisure.com/articles/best-hotel-loyalty- programs Bluiminck, Natalie (2010). Beste en slechtste hotel van Nederland". Retrieved from http://www.missethoreca.nl/Hotel/Nieuws/2010/5/Beste-en-slechtste-hotel-van-Nederland-HOR034834W/ Bourel, F. (2013). Qu’est-ce que le bleisure ? Retrieved from http://journalmetro.com/plus/carrieres/391978/quest-ce-que-le-bleisure/ Colling Dictionary. (2012). Bleisure. Retrieved from http://www.collinsdictionary.com/submission/5426/Bleisure Conway, L. (2012). Travel law: proposed changes to ATOL - Commons Library Standard Note. Retrieved from http://www.parliament.uk/briefing-papers/sn06040 Design Hotel AG. Best of bleisure. Retrieved from http://www.designhotels.com/specials/top_picks_by_topic/best_of_bleisure?affiliate=&workmatrix_user=4eacfa31a9 Dezeen.(2008).. CitizenM by Concrete. Retrieved from http://www.dezeen.com/2008/11/07/citizenm-by-concrete/ Easen, N. (2013). Special report on the bleisure principle. Retrieved from http://buyingbusinesstravel.com/feature/2021141-special- report-bleisure-principle Gonzalo, F. (2012). Vacation time goes unused by most Americans. Retrieved from http://fredericgonzalo.com/en/2012/10/25/vacation-time-goes-unused-by-most-americans-infographic/ Gonzalo, F. (2013) The growing trend of bleisure travel. Retrieved from http://ehotelier.com/hospitality- news/item.php?id=26432_0_11_0_C&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ehotelier +%28eHotelier+Global+Hospitality+News%29 Laura Raines (2011).‘Bizcations' provide fun on budget in tight times. Retrieved from http://www.ajc.com/news/business/bizcations- provide-fun-on-budget-in-tight-times/nQt9c/ The Sunday Times. (2010). Bleisure travel, the best of both worlds. Retrieved from http://www.thesundaytimes.co.uk/sto/public/AmexStarwood/article267484.ece 11