BROWN BAG WORKSHOP: MEDIA TRAINING Office of
Description: BROWN BAG WORKSHOP: MEDIA TRAINING Office of Communications Marketing Todays media landscape PrintOnline New Media (Huffington Post) Television Radio Social Media Blogs Facebook Twitter Pintrest Where people get news Source: Pew
Related Topics
Download Presentation
"BROWN BAG WORKSHOP: MEDIA TRAINING Office of" is the property of its rightful owner. Permission is granted to download and print the materials on this website for personal, non-commercial use only, and to display it on your personal computer provided you do not modify the materials and that you retain all copyright notices contained in the materials. By downloading content from our website, you accept the terms of this agreement.
Presentation Transcript
slide1. BROWN BAG WORKSHOP: MEDIA TRAINING Office of Communications & Marketing<br>
slide2. Today’s media landscape Print/Online
New Media (Huffington Post)
Television
Radio
Social Media
Blogs
Facebook
Twitter
Pintrest<br>
slide3. Where people get “news” Source: Pew Project for Excellence in Journalism<br>
slide4. Why work with the media? Promotion of your scholarship or expertise
Contribute to Georgia Regents University and Health System’s reputation
Tell our story<br>
slide5. Why work with Media Relations? We are the spokespersons for the enterprise
We have relationships with the media
We have experience with traditional and non-traditional media
We are knowledgeable about applicable state laws (Open Records Act, Sunshine Law)
We vet media requests
We advise on appropriate venues and reporters
We are trained to handle crisis communications
We are former members of the media<br>
slide6. Timeliness: Why it’s important Deadlines are constant
Reply to media inquiries as quickly as possible
Expert’s obligation
Helps to develop reporter/expert relationships
Media outlets usually work together in which increases your chances of national & international exposure<br>
slide7. Media Exposure: How do we get it? Responding to media inquiries
Media releases
External pitches
Op-Eds
Established relationships with institutional experts
Public Relations Listservs
Crises<br>
slide8. Roles Interviewer
Reporters don’t work for us
A good reporter is:
Balanced/Honest
Quick
A generalist
Curious
Interviewee<br>
slide9. What to do when a reporter calls you Alert the Media Relations Department before scheduling a time to speak with the media. We will advise on how to proceed and assist in scheduling an interview.
We’ll ask the questions
Identify the media outlet
What is the story about?
Who else are they talking to?
Who is the right expert?
What is the deadline?
Relax – you’re the expert, remember?<br>
slide10. What to do when a reporter calls you USE LAYMAN’S TERMS!
Don’t “dumb down.”
Lose the jargon
Tell it to your mother
Know your audience
Don’t assume any prior knowledge on the reporter’s part<br>
slide11. Soundbites Realize up front that reporters will use about 10 seconds of what you say
Analogies and visual examples work well
Arm yourself with some keepers about your area of expertise
Dull: Premature babies don’t have enough surfactant and may benefit from an endotracheal tube
Keeper: When babies are born premature, the sacs in their lungs stick together when they breathe in and out. By providing a natural lubricant, through a tube in their airway, we can fix that problem.<br>
slide12. Bridging Know in advance what you are going to talk about and LISTEN CAREFULLY to questions
Find a way back to the point you want to make
Expand or narrow the scope of the question
Do not speculate. If you don’t know the answer, say so.
Do not repeat false statements or “toxic” wording<br>
slide13. Don’t expect… To receive a list of questions prior to the interview
To approve the reporter’s story ahead of time, but you can offer to be available to fact-check
To tell the reporter what he or she should write about
The headline to reflect the content of the story<br>
slide14. On Camera Appearance Clothing & Makeup
No sunglasses
No striped, checkered, plaid, or big prints
Consider storing an extra jacket/tie in the office
Women, wear more makeup than you typically do
Physical
Speak to the reporter (taped)
Speak to the camera (live)
Avoid crazy eyes
Avoid swivel chairs
Sit up straight “puppet on a string”<br>
slide15. Dressing for TV Women
Bright, flattering colors
Minimal jewelry
Flattering makeup
Professional look
Avoid busy patterns
Men
Conservative colors
Blue dress shirt
Professional look
No busy patterns
Shave<br>
slide16. Quick Tips Stand if you’re talking on the phone – it prevents multi-tasking, improves your breathing and you think better on your feet
NOTHING IS OFF THE RECORD!
Try to avoid “No Comment”
You can limit the time of the interview<br>
slide17. Media Relations Contacts Christen Carter, Director
chrcarter@gru.edu
706-721-5733
Toni Baker, Medical College of Georgia
tbaker@gru.edu
706-721-4421
Danielle Harris, Hull College of Business, College of Education, & College of Math and Sciences
deharris1@gru.edu
706-446-4805
Denise Parrish, Clinical Affairs: Georgia Regents Medical Center and Children’s Hospital of Georgia
mparrish@gru.edu
706-721-9566
LaTina Emerson, College of Dental Medicine, College of Nursing, and College of Arts, Humanities, & Social Sciences
lemerson@gru.edu
706-721-4706
Jennifer Scott, Medical College of Georgia (student news), Research, and University Partnerships
jscott1@gru.edu
706-721-8604
Steven Uhles, Cancer Center
suhles@gru.edu
706-721-2335
Sharron Walls, College of Allied Health Sciences
shwalls@gru.edu
706-721-7955
GRU Paging Operator
706-721-3893
The operator will direct you to the on-call media relations representative (24/7)<br>
slide2. Today’s media landscape Print/Online
New Media (Huffington Post)
Television
Radio
Social Media
Blogs
Pintrest<br>
slide3. Where people get “news” Source: Pew Project for Excellence in Journalism<br>
slide4. Why work with the media? Promotion of your scholarship or expertise
Contribute to Georgia Regents University and Health System’s reputation
Tell our story<br>
slide5. Why work with Media Relations? We are the spokespersons for the enterprise
We have relationships with the media
We have experience with traditional and non-traditional media
We are knowledgeable about applicable state laws (Open Records Act, Sunshine Law)
We vet media requests
We advise on appropriate venues and reporters
We are trained to handle crisis communications
We are former members of the media<br>
slide6. Timeliness: Why it’s important Deadlines are constant
Reply to media inquiries as quickly as possible
Expert’s obligation
Helps to develop reporter/expert relationships
Media outlets usually work together in which increases your chances of national & international exposure<br>
slide7. Media Exposure: How do we get it? Responding to media inquiries
Media releases
External pitches
Op-Eds
Established relationships with institutional experts
Public Relations Listservs
Crises<br>
slide8. Roles Interviewer
Reporters don’t work for us
A good reporter is:
Balanced/Honest
Quick
A generalist
Curious
Interviewee<br>
slide9. What to do when a reporter calls you Alert the Media Relations Department before scheduling a time to speak with the media. We will advise on how to proceed and assist in scheduling an interview.
We’ll ask the questions
Identify the media outlet
What is the story about?
Who else are they talking to?
Who is the right expert?
What is the deadline?
Relax – you’re the expert, remember?<br>
slide10. What to do when a reporter calls you USE LAYMAN’S TERMS!
Don’t “dumb down.”
Lose the jargon
Tell it to your mother
Know your audience
Don’t assume any prior knowledge on the reporter’s part<br>
slide11. Soundbites Realize up front that reporters will use about 10 seconds of what you say
Analogies and visual examples work well
Arm yourself with some keepers about your area of expertise
Dull: Premature babies don’t have enough surfactant and may benefit from an endotracheal tube
Keeper: When babies are born premature, the sacs in their lungs stick together when they breathe in and out. By providing a natural lubricant, through a tube in their airway, we can fix that problem.<br>
slide12. Bridging Know in advance what you are going to talk about and LISTEN CAREFULLY to questions
Find a way back to the point you want to make
Expand or narrow the scope of the question
Do not speculate. If you don’t know the answer, say so.
Do not repeat false statements or “toxic” wording<br>
slide13. Don’t expect… To receive a list of questions prior to the interview
To approve the reporter’s story ahead of time, but you can offer to be available to fact-check
To tell the reporter what he or she should write about
The headline to reflect the content of the story<br>
slide14. On Camera Appearance Clothing & Makeup
No sunglasses
No striped, checkered, plaid, or big prints
Consider storing an extra jacket/tie in the office
Women, wear more makeup than you typically do
Physical
Speak to the reporter (taped)
Speak to the camera (live)
Avoid crazy eyes
Avoid swivel chairs
Sit up straight “puppet on a string”<br>
slide15. Dressing for TV Women
Bright, flattering colors
Minimal jewelry
Flattering makeup
Professional look
Avoid busy patterns
Men
Conservative colors
Blue dress shirt
Professional look
No busy patterns
Shave<br>
slide16. Quick Tips Stand if you’re talking on the phone – it prevents multi-tasking, improves your breathing and you think better on your feet
NOTHING IS OFF THE RECORD!
Try to avoid “No Comment”
You can limit the time of the interview<br>
slide17. Media Relations Contacts Christen Carter, Director
chrcarter@gru.edu
706-721-5733
Toni Baker, Medical College of Georgia
tbaker@gru.edu
706-721-4421
Danielle Harris, Hull College of Business, College of Education, & College of Math and Sciences
deharris1@gru.edu
706-446-4805
Denise Parrish, Clinical Affairs: Georgia Regents Medical Center and Children’s Hospital of Georgia
mparrish@gru.edu
706-721-9566
LaTina Emerson, College of Dental Medicine, College of Nursing, and College of Arts, Humanities, & Social Sciences
lemerson@gru.edu
706-721-4706
Jennifer Scott, Medical College of Georgia (student news), Research, and University Partnerships
jscott1@gru.edu
706-721-8604
Steven Uhles, Cancer Center
suhles@gru.edu
706-721-2335
Sharron Walls, College of Allied Health Sciences
shwalls@gru.edu
706-721-7955
GRU Paging Operator
706-721-3893
The operator will direct you to the on-call media relations representative (24/7)<br>