Building Societal Capacity: Citizen Engagement

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Description: Building Societal Capacity: Citizen Engagement Driven by the Public Interest and Demonstrated Trust Mark A. Glaser and Misty R. Bruckner Foundation Differences Public versus Private For-Profit Agencies Private For-Profit Organizations

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slide1. Building Societal Capacity: Citizen Engagement Driven by the
Public Interest and Demonstrated Trust

Mark A. Glaser and Misty R. Bruckner<br>
slide2. Foundation Differences Public versus Private For-Profit Agencies Private For-Profit Organizations respond to narrow bands of self-interest as defined by customers and markets

Ideally, Public Organizations act/invest in ways that advance the public interest and democracy

Survey research and citizen engagement processes should reflect these differences

Paradigm Shift: Citizen engagement that promotes convergence between democracy and the public interest<br>
slide3. Paradigm Shift in the Logic of Survey Research Strategic Investment Decisions

Step 1. Establish need to Change: Global economy, growing fiscal challenges, and pluralism

Step 2. Frame of Reference -The Public Interest/Community Well-Being: Reflect on basic values and societal responsibilities

Step 3. Public Support for Investment: Economic Development, Community Development, Transportation, and Water<br>
slide4. Step 4. Demonstrated Trust: From Spending to Investment

-Describe your approval rating for how your money has been invested
(Strongly Disapprove, Disapprove, Somewhat Disapprove, Somewhat Approve, Approve, Strongly Approve)

-The community is a better place because we invested in…….(Definitely False, Probably False, Probably True, Definitely True)<br>
slide5. Step 5. Investment Priorities and Opportunity Costs: Recommended change in the level of investment..…(Much Less, Less, No Change, More, Much More)

Step 6. Priorities and Willingness to Pay: “I’m willing to pay increased taxes or fees to pay for investment…(Definitely Not Willing to Pay, Probably Not Willing to Pay, probably Willing to Pay, Definitely Willing to Pay)<br>
slide6. Defining the Public Interest Index Component 1: Balancing Self-Interest & Community Well-Being
I am willing to put community interests above personal interests (71.7%)
Most people are willing to put community interests above personal interest (28.2%)<br>
slide7. Defining the Public Interest Index Component 2: Balancing Concerns of Current & Future Generations
I am willing to make personal sacrifices for the well-being of future generations (85.7%)
Most people are willing to make personal sacrifices for the well-being of future generations (41.7%) 
Our community should strive to balance the needs and concerns of current and future generations (97.0%)<br>
slide8. Defining the Public Interest Index Component 3: Balancing Concerns of Advantaged & Disadvantaged
Our community should strive to create employment opportunity for all individuals that are willing to work (95.3%)<br>
slide9. Willingness to Pay “I’m willing to pay increased taxes or fees to pay for investment to……”
“create a reliable source of water that will meet the future water needs of the community” 85.3%
Low Public Interest Index Score: 61.8%
High Public Interest Index Score: 90.4%

Largest percentage difference
“…meet the needs of those who are homeless” 63.4%
Low Public Interest Index Score: 24.6%
High Public Interest Index Score: 87.3%<br>
slide10. Summary of Understanding Zero Order Correlation Coefficients
(1) (2) (3) (4)
Public Interest -
Sociogeographic Community .29 -
Demonstrated Trust .46 .23 -
Willingness to Pay .57 .17 .58 -

Multiple Regression: Enter R2 = .45
Predictors
Public Interest
Demonstrated Trust
Sociogeographic Community
Willingness to Pay Taxes (Dependent Variable)<br>
slide11. Phases of Engagement Phase 1: Engage stakeholders in development of issues

Phase 2: Conduct survey instrument

Phase 3: Create citizen-government conversations post-survey<br>
slide12. Components of Engagement Component 1: Deliberate and expansive invitation of participation

Component 2: Education and Media Relations

Component 3: Dimensions of Public Interest

Component 4: Interactive Process<br>
slide13. Phase 1: Development Phase Component 1: Invitation
--Informed stakeholders: 25 interviews
--Unusual suspects: 500 randomly selected participants
Component 2: Education and Media Relations
-- Briefing sheets/presentations/media invite
Component 3: Public Interest
--Introduction of concepts; explanation of purpose
Component 4: Interactive Process
--Experts perspective
--Citizen perspective<br>
slide14. Phase 2: Survey Instrument Component 1: Invitation
--Inform key community leadership
--Over sample (25,000) surveys
Component 2: Education and Media Relations
-- Comprehensive media coverage on issues
Component 3: Public Interest
--Components of the survey
Component 4: Interactive Process
--Survey format<br>
slide15. Phase 3: Conversations Component 1: Invitation
--Initial announcement with community leadership
--Process of “inviting yourself” – more than 100 meetings
Component 2: Education and Media Relations
-- Deliberate effort to engage and involve
Component 3: Public Interest
--Review of findings; framing of conversation
Component 4: Interactive Process
--Experts perspective
--Citizen perspective<br>